A Columbus SEO Company Driven By Business Growth

Columbus, OH is the third-largest city in the midwestern US as well as one of the region’s financial, cultural, and technological hubs. It’s no surprise that companies in Columbus must always try to find new ways to identify potential customers and promote their goods to interested consumers in order to stay competitive. Columbus SEO is an effective marketing technique that allows you to reach your target audience like never before and the best part is that it doesn’t cost a small fortune to implement.

With the above in mind, remember that search engine optimization (SEO) is a complex and relatively new type of marketing strategy. Achieving a high position whenever there’s a relevant query on search engines is a gradual process. This means that having experience with SEO and digital promotion as a whole can save you a huge amount of time and resources in the long run.

At Fannit, we’ve been helping Columbus companies build and implement digital strategies for more than a decade, including search engine optimization plans. Our team of dedicated Arch City SEO experts relies on top-notch tools, in-depth training, and first-hand experience to deliver the best results every time.

To learn more about our social media management, PPC, or SEO services, contact us today and we’ll be glad to help.

Defining Organic Search Marketing

Search engine optimization (SEO) is a type of digital strategy that focuses on promoting your products through Google and other search platforms using organic methods. Rather than paying for ads, companies that implement SEO strategies focus on claiming one of the top rankings on Google search results whenever there’s a relevant search.

SEO Columbus strategies are specifically designed to target consumers in Arch City. After all, consumers and business owners in Columbus rely on Google and other search platforms to find new products and services in their areas. With the right SEO marketing strategy, your company can claim one of the top results on search engine results pages and exponentially boost the website traffic as well as conversions you generate online.

Known as a top Columbus SEO company, Fannit has been helping business owners develop local SEO plans to attract customers for a wide variety of industries. If you’re looking to boost your web presence through organic channels to exponentially boost your company’s bottom line, our team of SEO marketing experts is here to help.

The Benefits of Implementing a Strategy

Although it’s a relatively new type of digital technique, SEO has become one of the most popular promotion strategies used today. SEO is extremely scalable and budget-friendly, which makes it an ideal option for companies of all sizes. Plus, it can be adjusted to your business goals, which makes it one of the best marketing solutions for B2C and B2B industries alike.

In addition to the above, SEO strategies can be tracked and monitored, so you can see exactly where each penny was spent and how much traffic your website has received in return. Remember, customers see your website as your online storefront and your content as a sample of your skills. To set yourself up for success, you should always partner with a marketing solutions provider that can optimize your site properly and keep your pages updated.

Our full-service internet marketing and SEO company in Columbus can help you develop and implement a customized plan that includes everything from blog content creation to conversion optimization. To learn more about our digital agency and the SEO results we produce, contact us today and we’ll be glad to help.

How to Find the Best Company

Despite the fact that there are many providers that offer Columbus SEO services, finding the best marketing agency in the city can be challenging. There are many different variables that affect SEO, which means that internet marketing agencies can actually take a few distinct approaches to organic search marketing.

For starters, you should make sure that the potential partner offers fair and transparent pricing options. Working with knowledgeable SEO experts can increase your chances of success, but you also need to make sure you’re paying a fair price for their services.

Furthermore, you should also evaluate the digital agency based on:

Columbus SEO Experience

Having an SEO Columbus Ohio strategy is the best way to increase traffic to your site without paying a small fortune. However, if you’re going to work with an agency, you need to make sure that your partner is a master at link building, keyword research, and website user experience design.

It’s true that gauging the expertise and experience level of an advertising agency is challenging, but knowledgeable providers are usually confident and ready to answer any question. Additionally, you should also ask for writing examples, testimonials, explanations as to how the agency will help achieve your business objectives, and any other question that helps you understand how knowledgeable they are.

Additional Expertise in Marketing Techniques

Search engines are in charge of generating a huge portion of all internet traffic, but they’re not the only places where consumers turn when they want to find a product or service. Moreover, Columbus, OH SEO strategies usually produce more conversions and sales when they are paired with other techniques, like paid Google Ads advertising and social media marketing campaigns.

There is no perfect digital technique that’s suitable for all businesses. Instead, you need to evaluate your needs, determine which channels have the higher chances of success, and work with a Columbus SEO agency that can include other strategies in your plan.

Services Track Record and Approach

If you’ve decided to evaluate the different Columbus SEO companies, you need to evaluate their track records and approaches used in order to find the best fit. As with experience, evaluating an SEO company’s track record may not be straightforward. That said, you can get a good idea by looking at review sites, local listings, and Google business profiles.

As we mentioned before, there are a few different methods that local SEO companies can use to help boost your rankings. You should discuss these methods with your potential search engine optimization partner, see what approach the agency proposes, and determine if it’ll be a good fit for your type of business.

Implementing the Right Techniques

Hiring reliable SEO services for your business can help improve your search engine rankings without putting additional pressure on your team. That said, you can also implement Columbus, Ohio SEO best practices that help improve user experience and potentially boost traffic using in-house resources, depending on the skills you have at your disposal.

It’s important to understand that SEO requires the development of high-quality content that your customer base finds valuable. Whether it’s in-house or external, your SEO team should be able to produce written text, unique images, and other assets that give your materials enough value to entice potential customers.

Let’s take a look at the four basic steps you need to take to implement an SEO strategy that boosts your online presence.

Study the Audience

Yes, there’s a strong chance you already know everything there is to know about your audience. But, the development of an SEO plan requires extensive knowledge about the audience as much as organic search engine marketing ranking calculations.

Therefore, you should take the time to carefully study the audience and figure out what patterns your marketing team can use to help you generate leads.

Rather than starting from a random point, you should look at your current customers and figure out how you manage to transform these from leads to sales. Then, reverse-engineer the entire process right to the moment where customers discovered your brand and use the data you collect to create more engaging content.

Decide On the Approach You Will Take

In addition to SEO, there are many different ways you can promote your business site. Social media, Google Ads campaigns, email marketing, and reputation management are just some of the methods you can use to boost your website traffic. But, you also have to ensure that all of the advertising strategies you put in place are compatible with each other.

It’s true that SEO can be combined with almost all advertising channels, including some off-line techniques. With that said, the perfect strategy will vary from industry to industry and even company to company. So, you need to take your unique circumstances into consideration before deciding which methods your marketing mix will include.

Create a Tailored Strategy

Now that you have a list of the online advertising techniques you want to use, it’s time to put together a detailed strategy. Remember, your marketing plan should revolve around driving traffic to your business website and making sure that your site is designed to generate leads. Therefore, your content should work synergistically on all fronts to send people to your website and transform them into leads.

If you’re not entirely confident about creating a short and long-term strategy, you can always work with an SEO company in Columbus, Ohio. If you want to get a free website audit, see which parts of your business website need optimization, and potentially get assistance with building your online presence, contact Fannit today.

Put Together the Starting Campaign Content

Once you have a clear strategy that has short as well as long-term goals in place, you can start creating the content for your campaign. You may be tempted to create a huge number of blogs and save them for later on, but this won’t guarantee a higher number of leads or a better presence.

There are many businesses benefiting from search engine optimization in Columbus, Ohio, but this form of marketing is always evolving. This means that you have to stay updated with the latest trends and adjust your content creation process accordingly. If you write too many pieces of content from the get-go, the change in trends may result in more work or render your content useless.

The articles and other materials you create should always have a purpose or objective, like:

Attracting Users

Google is the world’s largest search engine and it’s used by billions of people every single day, so it’s a great place to promote your services if you want to increase your business website traffic. So, the most basic type of content you create should be designed to get high rankings and attract as many users as possible.

Content designed to attract potential customers to your site tends to be informational. You can still promote your services or products in these pieces, albeit using a more subtle approach. As always, delivering valuable information is key for the success of this type of local SEO content, so make sure that customers are getting something useful when reading your materials.

Converting Prospects Into Leads

If you follow the buyer’s journey, the next logical step is to transform interested prospects into leads. Therefore, the blogs and other materials that are published through your website have to be a bit more aggressive and product-oriented in order to highlight the benefits of working with your brand.

Besides written content, images, and video, your site should also have forms and gated downloadables to help collect contact information from your potential customers. Completing this step without a web development company or team is challenging. If you’re having difficulties, you can always hire SEO services to get support at this stage.

Closing Sales

Perhaps the most difficult type of content to create, these materials are heavily promotional and include everything that potential customers need to know before hiring your company. Besides your marketing team, you’ll need to get input from your sales and production specialists to figure out the pain points you’ll focus on. And, you’ll also have to get their help to determine the starting CTA’s you’ll test to eventually find the best combination.

The optimization process for this type of content is a bit different than basic materials. For starters, pieces of content designed to close sales can come in the form of downloadables, so you don’t have to worry about SEO, but focus on readability instead.

Delighting Existing Customers

Most businesses assume that the sales cycle is completed after the purchase. But, it’s common for some businesses to make more money from repeat customers or recommendations. To make the most of these alternative business channels, you should create content to delight existing customers and help gauge the quality of your service.

The written text and images on your business site won’t be the only elements affecting the user experience. Your website performance in itself will also have a huge impact on how clients perceive your brand. So, make sure that your writing is on point and that your business site is also sound from a functionalist perspective.

Make Improvements to Your Campaign

Finally, it’s time to complete your business site optimization process. In simple terms, the optimization process consists of adjustments and improvements that can be made to virtually any part of your campaign. But, these chances are not random. You need to monitor the performance of your SEO campaign and overall marketing strategy, evaluate the results you’re getting, and make adjustments based on this data.

One major mistake that business website owners usually make is optimizing their campaigns too early. You need to wait until you have collected enough statistically significant information to make your improvements. If not, you run the risk of making changes based on inaccurate data that doesn’t yield the right results.

Which Columbus Techniques Work Well?

As we mentioned previously, SEO delivers the best results when paired with other digital techniques. Let’s take a look at some of the methods that can help you improve the results you get from your business site link building and SEO plan.

Inbound Marketing

Inbound marketing doesn’t focus solely on Google, but it’s a technique that attempts to attract users who have already shown interest in your services. Therefore, inbound marketing does encompass Google organic search promotion, but it can also include Google Ads campaigns and many other methods.

Content Marketing

This type of marketing focuses on sharing your knowledge and expertise through the publication of articles, ebooks, and other materials that are accessible free of charge.

Social Media Marketing

Social media networks are a great place to promote your business site because it helps you connect with customers at a new level, while also boosting your SEO efforts.

Columbus PPC Advertising

Google ADs and other forms of PPC advertising campaigns can help give your business site an immediate traffic boost. And, even though it requires an up-front investment, a Google Ads campaign can help you generate leads and sales right away as well, shortening your online marketing strategy turnaround time.

Email Marketing

Email marketing is perhaps the most elusive form of online promotion because it requires a balanced combination of finesse and creative marketing. Rather than pressuring your team, you can hire a Google SEO and email campaign management services provider to build your sequences and monitor your results.

Ready to Build a Plan? Contact Fannit Today

Developing a superb SEO plan for Google and other search platforms requires knowledge about search rankings and how they are calculated. If you’re looking for a Columbus SEO expert to help you get higher Google rankings for your website, contact us today. Our team will be glad to discuss the benefits of our link building and business search engine optimization services for your company.