Salinas Search Engine Optimization Services
Business building in Salinas, California is our passion, and SEO has been the #1 way we drive growth since Fannit was founded in 2008. Our SEO services empower you with an SEO consultant who’s up-to-date on the latest SEO tips, tricks, and tactics for achieving the results your company needs.
Search Engine Optimization 101 with Salinas CA SEO Company
Simply put, Search Engine Optimization (SEO) means optimizing a website to reach the top results of search engines. SEO marketing requires in-depth knowledge about how search platforms work, what people usually search for, and how and why they do it. Excellent Salinas SEO optimization creates a website that’s appealing to both users and search engines. Just remember that you need to develop a tailored plan and a reliable SEO agency can help you do exactly that.
Does Salinas SEO Target Everyone?
No, and that brings us to step one of creating Salinas SEO content for your website: Know your target audience. What age range would be interested in your website? Mostly males or females? What is their usual income level? Knowing your target audience will help you understand why they are searching online. Listed below are some steps you can follow to identify your target audience:
- Know your selling points. What makes your brand unique from your Salinas competitors? What edge do you have that would make users choose you over the others? Knowing the answers to these questions will help you create your selling points.
- Analyze your existing audience. Knowing your audience’s likes and purchasing decisions will help you attract more customers. You can create surveys and collect demographic information.
- Get an outsider’s perspective. You might be biased when it comes to your brand, so a better tactic would be to ask friends, third party vendors, or even random people to give their insights on your brand’s practices and services. Keep in mind, however, that these are just opinions and are not entirely correct all the time.
- Generate an audience profile. Knowing your usual audience will help you target your next customers. If you need help, our professionals at Salinas, CA SEO Company can get you started.
How Do Search Platforms Work?
Search engines like Google use a real-time algorithm to bring you results when making a search in Salinas, usually with the best ones in the top of the list. The following factors are generally taken into account:
- Relevancy: Search engines comb through thousands, even millions, of pages to get you results as close as possible to your search term.
- Utility: How well will you be able to use the results given to you? If your content is good but not relevant, search platforms still won’t include it as a top result. As Google put it, high-quality content is not always useful content.
- Authority: search platforms look at how many other pages link to your webpage; the more links your webpage has, the more trustworthy it is, and the higher it ranks on search results.
Why Is Salinas SEO Important?
Statistics show that more than half of web traffic starts with a simple Google search. Once you add in traffic from all the other search platforms, that gets you a whopping 70%. To better illustrate the importance of SEO marketing, let’s start with an example.
Let’s say you own a kitchen supplies company in Salinas. After checking with Google Keyword Planner, you found out that over 100,000 people search for “kitchen supplies” every month. With around 20% of your clicks coming from Google, that corresponds to 20,000 visitors from just one search engine – that is, if your website shows up at the top of search results in Salinas. If each search phrase is priced at $1 per click, that’s $20,000 a month – just for a search phrase. An SEO-friendly website will help you rank for up to hundreds of keywords.
This brings us to the next topic…
Is Keyword Research Important in SEO Marketing?
Now that you know how to top search results, it’s time to learn how to use strategic keywords in your Salinas content. Keyword research involves asking critical questions:
- What content do people search for?
- How many people search for it?
- How do they want to receive that information?
Asking questions helps you understand your audience so your content can cater to what they need. Do not take shortcuts and skip this crucial step. You might ask, why bother when I already know what I want to rank for? Simple. What you want to rank for and what your audience is looking for are almost always not the same. Instead of focusing on you, take a closer look at your audience. Together with your keyword research, the audience’s insights will help you create a better campaign.
Once you optimize your SEO keywords, your website will end up ranking higher for those terms. As we always say, a higher rank directs more targeted traffic to your page.
How Do I Optimize Keyword Research?
You can use software like Google Suggest to help you find top-ranking keywords relevant to your content. A common mistake that many people make is choosing SEO keywords that are too competitive. While it is possible to rank for competitive search queries, this can take a very long time – even for professionals. Our SEO Company Salinas, CA will take care of this for you. While we value the importance of competitive single-word SEO keywords, our Salinas SEO company also uses long-tail keywords. These are 4-word phrases or keywords that are an excellent option to start with.
Another option would be to reverse engineer your competitors’ keywords. This guarantees fast and efficient results, and a lot of SEO tools are available for this option. On the flip side, you can also take advantage of keywords your competition is NOT ranking for. The former is an excellent option if you want to be aggressive and use keywords that are performing well for your competition. The latter, on the other hand, is ideal if you’re going to use your competitors’ missed opportunities. Again, this is the expertise of SEO Company Salinas, CA.
Word of advice, don’t always use new SEO keywords. Double down on keywords you already ranked for. After all, you will never go wrong with tried and tested keywords
Is Link Building Important for SEO Marketing?
Much like getting keywords from your competitors, link building involves obtaining links from other websites. Search engines also use these links to look at new websites and determine its overall ranking. Simply speaking, they choose the authority of a website based on what they see from external resources. So, yes – link building, or a website’s link profile, is one of the essential aspects of SEO marketing.
There are two types of backlinks – do-follow backlinks link back to the original webpage, while no-follow backlinks provide no external link. Only the former has some value in SEO.
The anchor text is also part of link building. This is the clickable part of the hyperlink that gives users an idea of what your page is about. Your page will rank better in search platforms if more pages link back to you using terms in the anchor text. Do not go overboard with the anchor text as this could incur some penalty from specific search platforms. Keep it natural.
Here at our SEO agency, we’ve developed some link building strategies for our clients. These include the following:
- Guest Posting: We publish a post on another website that links back to your page, at the same time giving that website free content – it’s a definite win-win situation.
- Examining competitors’ backlinks: What works well for your competition would probably work well for you, too. We make use of backlink tools to help speed up the process.
Our Salinas SEO and Digital Marketing Services
Digital marketing has become the most popular form of advertising for companies in the US because it’s suitable for almost all industries and budgets. At Fannit, we specialize in providing a collection of digital marketing services that help you reach customers at crucial points during their decision-making process. All of our services are compatible, so we can create a wholesome marketing plan that focuses on establishing contact through your audience’s favorite channels.
In addition to the above, we strive to deliver a world-class customer experience to every single one of our clients. Not only do we monitor the performance of your digital marketing channels, but our local SEO experts are also trained to deliver excellent customer service. It doesn’t matter if you’d like to get an update on the performance of your strategy, start a new campaign, or implement social media into your plan, our team is here to help.
At Fannit, we provide digital marketing services in Salinas, including:
Search Engine Optimization
There is no doubt that SEO is among the most affordable and effective marketing strategies you can opt for. We’ve already covered the definition of SEO and why it’s important, but it’s also essential to understand the goal that your customers want to achieve when they conduct a search.
Our search engine optimization experts have decades of combined experience with digital marketing and web design, so they know that Google is always looking to deliver the best experience to its users. When a person looks for a service or product, Google provides search results based on quality and relevance. This is the reason why our goal is to develop an SEO plan to get you the top rankings, but that also delivers a great experience to help you maintain these rankings.
It’s important to note that we customize our Salinas SEO services to our clients’ needs. If you want to learn more, contact our Salinas SEO experts and we’ll be glad to help.
Developing a wholesome Salinas SEO internet marketing strategy is not easy. While SEO works well as a standalone approach, companies often achieve the best results by developing a wholesome marketing mix. In these cases, inbound marketing is the ideal strategy as it relies on a collection of different approaches to generate the best results.
The reason why this approach is called inbound marketing is because it aims to target prospects who are already looking for your products or services. So, instead of attempting to attract random users that haven’t displayed any interest, inbound leverages any approach that can help target people who have proactively attempted to find the solutions you offer.
Note that an inbound strategy can include all of the digital marketing strategies listed here, but you need to develop a blueprint that features a balanced combination. In these cases, working with a search engine optimization (SEO) and digital marketing agency can relieve pressure and allow you to focus on the areas of your business that improve the quality of your products.
Pay-Per-Click (PPC) Advertising
No digital marketing Salinas strategy is complete without PPC advertising. Simply put, PPC is a type of paid advertising that allows companies to place ads throughout different properties on the internet.
The biggest and most reliable PPC network is Google Ads and business owners can leverage this platform to place ads on SERPs, above the organic search results. Instead of selling bulk ads, Google has developed a unique algorithm that helps it charge for each individual interaction. And, instead of charging a set fee, the search engine employs a set of algorithms to determine how much each click costs.
When launching PPC campaigns, it’s important to understand that the price of each click is influenced by hundreds of factors, including the keyword being targeted, location, time of day, and many other variables. Instead of having to run tests to find out every single detail, an experienced Salinas, CA SEO company can help you shorten the learning curve and develop a campaign that produces results right away.
Your Salinas website design directly affects user experience and user behavior, both of which impact other areas of your digital marketing strategy. Our team of reliable website design experts has developed countless SEO-friendly websites that are attractive, intuitive, and designed with the end user in mind.
Whether you need to revamp your entire page or make improvements that boost your Google search rankings, our web design team can develop the blueprint for success. We take the time to learn about each client’s goals, target audience, and overall marketing mentality in order to produce tailored website designs that promote the right company identity.
We also understand that our Salinas clients interact with their customers on a regular basis, so we value and employ their knowledge in order to develop the best design. As a leading digital marketing agency, we’ve learned that clients hold their own keys to success, so we specialize in using this information to produce a design that captivates the audience.
Many Salinas industries benefit more from video than any other content format. However, the quality of the videos you publish directly impact the image of your business. Not only this, but videos used for internal purposes should also meet a certain level of quality to help viewers focus on the message being transmitted. Fortunately, we provide reliable video production services to help you create this type of material for different parts of your business.
Marketing a company and building its brand identity is crucial, but some Salinas clients simply need help getting more customers. We’ve developed lead generation services designed specifically for clients that only want to boost their sales and focus all of their resources on finding potential customers. Our team employs a collection of methods to ensure that the leads we produce are engaged and meet certain requirements, like being from your service area.
Social Media Marketing
Salinas social media marketing is a powerful type of promotion that aims to build a better brand image and attract new customers through Facebook, Instagram, and similar platforms. Like Salinas SEO, social media marketing can be divided into organic and paid, so you need to decide which approaches work best for your business.
Remember to partner with a local SEO digital marketing agency that can also launch social campaigns on your most important networks.
Why Choose Fannit as Your Salinas SEO Company Website
At Fannit, we’ve spent the last decade helping Salinas clients across multiple industries reach their target audiences using a combination of Salinas SEO, social media, email marketing, and other techniques.
As a leading digital marketing agency in Salinas, we pride ourselves in delivering wholesome solutions that range from website redesign to social media management and combining these in a perfectly balanced marketing mix.
Some of the reasons why you should choose Fannit as your Salinas SEO partner include:
Get Custom Strategies for Your Business Website
When it comes to Salinas SEO, cookie-cutter approaches simply don’t produce results. Online marketing revolves around being creative and understanding your audience. For this reason, our team develops tailored Salinas SEO strategies for each one of our customers. We take your industry, target audience, and exact location into consideration in order to produce a fully customized approach for your business.
Leverage Multiple Digital Marketing Approaches for Your Website
Not only do we develop a strategy designed specifically for your Salinas business, we also implement a healthy mix of approaches into your marketing strategy. Frpm website design to coding new pages and writing ads for a PPC campaign, our team of experts has the skills and experience to successfully implement different techniques, which allows you to achieve your business goals in as little time as possible.
Work with Skilled Content Creators and Website Developers
Our team of content creators can help you produce blogs, infographics, and any other piece of content that your customers will find valuable. Our goal is to ensure that all materials found on your` deliver quality to your Salinas audience, which is the reason why we provide extensive training to each and every single one of our customers.
Rely on Knowledgeable Salinas SEO Experts that Stay Updated with the Latest Trends
SEO evolves with consumers trends, so you need to stay updated to remain effective. At Fannit, monitoring all relevant changes in the SEO world is one of our main priorities, so you can rest assured your website will always be updated with the most recent data.
Should I hire an SEO professional, agency or consultant?
While you can perform basic Salinas SEO yourself, it’s much easier to have someone else do it for you. Since you will use SEO for a business, it’s an investment anyway. If you decide to hire someone, remember that many SEO agencies claim to ‘provide SEO services’ but are not of good quality. Choosing a good SEO company will save you time, money, and effort.
Choose a reputable company to manage your SEO needs. However, don’t be too trusting of ‘Top SEO lists.’ A search for ‘best SEO’ or ‘top SEO’ will lead you to websites that are aggregators – pages that collect content, rank for terms, and then sell these listings to top bidders. Here at SEO Company Salinas, CA, our team boasts of years of experience in the field to get you exactly what you need.
A few last words –
Never forget about the overall user experience. How they interact with your webpage, products, and brand will determine their next course of action. More than scoring high in search results, it’s essential to bring a positive user experience. Here at SEO Company Salinas, we’ve got you covered.