Expert Contractor SEO Marketing Services
As a contractor, marketing your business to potential clients is one of your most important activities. Without clients, you can’t provide your service and generate an income.
To find the most effective marketing method, it is worth considering what people typically do when they have a problem – conduct an online search.
People search for businesses online instead of keeping contact details and ads on record, as it is more convenient. Users also know that the results Google shows them will be relevant in terms of location. They also know that Google will provide the highest-quality results that the search engine algorithm can find.
It is safe to say that most potential clients use online searches to find contractors in their area. As a result, if your website is not among the first few results on a search engine’s first page, you are losing out on traffic to your site. This means you are potentially losing customers and, ultimately, income.
Getting your website to rank on the first page of Google and other search engines should be one of your highest business priorities.
What is SEO?
Since a search engine’s objective is to provide its users with relevant, high-quality search results, you should aim to improve your site so that search engines regard it to be related to specific keywords. The process you use to increase your site’s ranking is called search engine optimization (SEO).
SEO consists of several techniques to enhance the overall quality and relevance of the site for specific search terms. Optimization tactics fall into two categories, namely, on-page optimization and off-page optimization.
- On-page optimization is the foundation of your SEO and consists of improvements you make to your site’s content and HTML source code. Examples of on-site optimization include optimizing your website for mobile and creating high-quality content that focuses on specific keywords. Another example is improving your website’s load speed and navigation settings.
- Off-page SEO happens away from your website and includes activities like link building, social media marketing, and social bookmarking. While the site owner has less control over off-page optimization than on-page optimization, this category is crucial. It gives search engines an indication of how the world perceives your site.
Benefits of SEO to Contractors
SEO is beneficial to contractors for several reasons. The most significant is the low costs. Ranking organically on Google is completely free, unlike advertising campaigns. SEO also increases your online visibility at a place where prospective clients look.
Users generally trust Google to provide them with the most valuable results. A high ranking can help you establish trust and credibility in the eyes of prospective clients.
Since the first page of search engine results is the most effective source of traffic, a high ranking will also result in more clients and more income for your business.
Contact Fannit Internet Marketing Services
If you are not familiar with digital marketing, optimizing your site for search engines can be a daunting prospect. At Seattle SEO, we can provide you with SEO strategies that are specially formulated for your business.
Contact us today to learn how we can help you grow your business.