As a home builder, your objective is growing your business and providing clients with high-quality service. If you have difficulty reaching new clients, however, it may be because your website is not performing well in terms of search engine ranking for relevant keywords.
Home builder search engine optimization (SEO) with the right home builder SEO service company is one of the most effective ways to increase the visibility of your website and acquire new clients for your business.
What is Home Builder Organic Search Marketing?
Home builder search engine optimization is the practice of enhancing your website’s code and content so that search engines will list it higher up in results pages. Search engine optimization consists of several things you should do, including:
- Keyword research for content
- Content creation
- Increasing the loading speed of your site
- Making your website easy to navigate
- Making your website mobile-friendly
- Asking authoritative websites to link to you
There are many more things you can do to boost your site’s search engine ranking. Google’s and other search engines’ objective is to show users the most relevant and high-quality results for their queries. So, your aim should be to enhance the relevance and quality of your website.
- Home Services
Do Home Builders Need Organic Search Marketing?
Contractors who want a consistent stream of clients must optimize their website for home builder SEO. When someone needs the services of a home builder, they will, in most cases, take out their phone and do an online search for a custom home builder in their area. If your website doesn’t rank for these search terms, the client will contact competitors who do.
Your objective with search engine optimization is to increase your online visibility so that people who need your services can easily find your website.
You may think that you don’t need home builder SEO because you regularly post your website link on social media or because you advertise in local media like newspaper or radio.
Social media is not a sustainable source of customer traffic to a website. Organic search traffic accounts for the majority of all traffic to a business service site. If you don’t optimize this traffic source, you are losing out on a lot of potential clients.
Unlike local ad campaigns, ranking organically on Google or other search engines doesn’t cost a thing.
One reason many businesses don’t consider home builder local SEO as a marketing strategy is because the thought of trying to rank for a competitive phrase may seem overwhelming. However, with advanced home builder SEO strategies like content creation and link building, it is possible to reach the top spot in search engine results pages.
Contact Fannit Today
As someone who is involved in the management of a custom home building company, you may not have the time to figure out how home builder SEO works so you can rank on Google.
Fannit can provide you with custom website optimization solutions that fit your business and that are geared towards achieving the top spot in search engine results pages.
Contact us today to learn more about our home builder SEO services to home builders and how they can benefit your business.