Digital Marketing Services

We love growing businesses. Every one of our digital marketing services is provided for this sole purpose.

Digital marketing services can help businesses of all sizes connect with their audiences at crucial points during the buyer’s journey. But, developing a marketing strategy that includes a business website, social media platform, and PPC campaigns requires an in-depth understanding of how these channels work. The good news is that our full range of internet marketing services can help you build a strong bond with your audience and turn online users into paying customers.

At Fannit, we rely on decades of combined experience, robust online promotion tools, and countless hours of upskilling to deliver the best digital marketing services. Our team of knowledgeable digital marketing professionals can help you build a wholesome strategy that includes search engine optimization (SEO), pay-per-click advertising, social media, email marketing campaigns, and much more.

If you want to build a successful digital marketing campaign, learn more about our professional services by scheduling a free consultation today.

We love growing businesses, and every one of our digital marketing services is provided for this sole purpose.

Digital marketing services can help businesses of all sizes connect with their audiences at crucial points during the buyer’s journey. But, developing a marketing strategy that includes a business website, social media platform, and PPC campaigns requires an in-depth understanding of how these channels work. The good news is that our full range of internet marketing services can help you build a strong bond with your audience and turn online users into paying customers.

At Fannit, we rely on decades of combined experience, robust online promotion tools, and countless hours of upskilling to deliver the best digital marketing services. Our team of knowledgeable digital marketing professionals can help you build a wholesome strategy that includes search engine optimization (SEO), pay-per-click advertising, social media, email marketing campaigns, and much more.

If you want to build a successful digital marketing campaign, learn more about our professional services by scheduling a free consultation today.

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Fannit Digital Marketing Services

Most digital marketing companies offer different solutions in terms of the digital channels they specialize in. At Fannit, we pride ourselves on being a full-service digital marketing agency, so our team provides a wide range of services that are suitable for all online promotional channels.

Internet marketing company services can take a variety of forms, so selecting the one that’s right for your needs and industry is crucial to success.

Rather than offering static or rigid plans, we tailor our online marketing services to whatever our clients need. We understand that every business is different, so we take the time to audit your website, learn about your company, and figure out exactly what type of internet marketing service you need to be successful.

Here at Fannit, we offer the following primary services:

Digital Marketing Strategy Management

You’ve learned more than you ever thought you could about marketing, but now your organization has reached a level where you need some help. Fannit provides marketing management services that take a load off of your shoulders.

It’s common for small businesses to hold their basic marketing strategies internally. But, there comes a point where your company will need a boost in terms of the promotional approach you use and implementing a digital marketing strategy. Having a reliable digital marketing service provider in your corner can save you a huge amount of time and resources.

Our marketing strategy management services are designed for businesses that need assistance with all areas of their advertising plan. From calculating the ideal monthly marketing budget to developing content that transforms readers into leads, our team of digital marketing experts is here to help with every possible aspect.

Inbound Marketing

At Fannit, we know that integrating marketing with sales to drive growth and build a consistent sales process is essential for success. This is the reason why our inbound marketing services include lead generation, marketing automation, content marketing, and email campaigns.

Inbound marketing is an online strategy that lets you target customers who have already shown interest in your company or industry. We take the time to understand how your audience thinks, determine the key moments we need to target, and develop marketing materials that engage your potential customers.

We customize every plan to make sure that our digital marketing agency services give each one of our clients the highest chance of achieving success. To learn more about working with our inbound digital marketing company, get in touch with us today.

Search Engine Optimization (SEO)

As a professional SEO company, we know that no traffic means no sales, regardless of how smoothly your website operates or how good it looks. Our SEO services move your website up in the search engine results page for relevant keywords, driving traffic to your site and keeping your sales team busy with leads.

Nowadays, people turn to Google and other search platforms whenever they need to find a product or service. Our local SEO services can help your business website appear on the first page of search engine results, drive organic traffic, and fuel exponential business growth without skyrocketing your marketing spend.

Besides building your online presence and promoting your business online through organic means, search engine optimization also increases your chances of transforming each free website visitor into a paying customer.

Sales Funnel Development

Generating leads is the process of moving prospects down the funnel and transforming them into pre-qualified leads. Search engines, social media networks, and other platforms have become prime sources of eyeballs to look at your site, but they need to convert to leads too.

Web Design and UX

Your company needs a website that looks good and performs. As a top web design company, our design decisions are based not only on our extensive creative expertise and your unique brand, but also on user experience feedback from target personas and professionals in your industry.

In simple terms, your website is an online version of your business. Potential customers access ecommerce websites or similar pages and immediately evaluate the company based on the web design elements on the site. So, to have the right impact, you need to ensure that your website reflects your values as a company and the quality of your business.

As part of our website marketing services, we provide a full range of web design and UX options to ensure that your new site transmits the right message.

Website Development and Graphic Design

If you need an amazing website, our knowledgeable web developers are versed in the pieces that go into a website that drives traffic and converts leads. Take your website from frazzled to fresh with our tried-and-true website development process.

We understand that great design is important, but we also focus heavily on creating a functional website for each one of our clients. Our web development team works closely with our graphic design specialists to ensure that all of the images, graphics, and other elements that appear on the site are tailored to perfection.

It’s impossible for local businesses to build a solid online presence without a website that performs well. If you need a new website and don’t know where to start, contact our marketing team and we’ll be glad to help.

Social Media Marketing

Every business needs to pay diligent attention to how its social media marketing web presence gets handled. Social networks connect brands with their audiences. In this sense, these platforms present a large access point to your brand and a powerful way to engage with a wider audience than you’ve ever imagined.

Although they were regarded mainly as publishing channels, platforms like Facebook and Instagram have become legitimate sources of high-quality local leads. This has transformed social media management into an effective marketing channel for all types of businesses.

With the above in mind, consumers behave very differently on social media when compared to websites. Our team provides comprehensive social media marketing services designed specifically for these networks, allowing you to connect with your audience at a higher level.

Remember, social media marketing campaigns can be organic, paid, or a combination of both. If you have any questions or want to learn more about social media ads, our online marketing team is always available.

Video Production

Our proven video production process starts from the ground up, laying the foundation for solid content marketing and sales. Video is a great way to showcase your brand, your customer stories, and educational content.

Ecommerce Marketing

While it’s true that commerce companies still leverage social media platforms, local SEO techniques, and other common digital marketing methods, the goal of these businesses is very different from conventional sites.

Our search engine and social media experts have more than a decade of hands-on experience building successful eCommerce campaigns. If you want to learn about our tailored eCommerce digital marketing services, reach out to our team of consultants to find out more.

Content Marketing

Content marketing is an approach that focuses on generating quality materials that showcase your knowledge. Similar to inbound, content marketing is customer-centric, which means that your goal should be to engage prospects who have already shown interest in your products or services.

To be successful with this approach, businesses need to develop valuable content that helps customers solve issues while also exhibiting their knowledge. Your website should also have the appropriate elements in place in order to collect information from visitors, like gated content and contact forms.

Fannit can develop content that aligns with your funnel in order to nurture leads and transform them into sales. In other words, we take the time to produce content for top, middle, or bottom-of-the-funnel prospects and make sure that every piece complements each other.

Pay-Per-Click (PPC) Management

An ideal fit for our B2C clients who are looking to get leads in the door now, PPC management services encompass any paid promotion with the primary goal of generating leads who are ready to buy. Google Ads, Bing Ads, and Facebook Advertising for businesses are our most common channels.

As a leading online marketing services company, Fannit has the ability to produce large-scale PPC marketing campaigns that produce results from the get-go. PPC marketing is a great way to supplement your organic digital marketing efforts and create a balanced marketing mix.

We specialize in producing PPC ads campaigns of all sizes designed to boost web traffic and generate more conversions. To find out more about our PPC ads campaign management services, contact Fannit today.

Email Marketing

No digital marketing campaign is complete without email marketing. Email marketing is among the oldest forms of online advertising, but this approach remains one of the best ways to nurture prospects and generate quality leads. That said, companies need to develop email marketing sequences that keep the audience engaged while moving potential customers down the funnel.

Our email specialists can develop tailored sequences designed specifically to attract your customers. Not only this, but our digital marketing services company has extensive knowledge of how to use email marketing automation platforms. This means that your dedicated account manager can develop content for your target audience, create an automated workflow, and focus on making adjustments that translate into more customers.

Online Reputation Management

It’s common for business owners to look for a one-size-fits-all website marketing solution. But, all businesses are different, so the only way to ensure that all bases are covered is to develop a wholesome strategy that includes reputation management.

In this context, online reputation management is the process of taking ownership of a company’s image on the internet. In simple terms, this approach allows us to leverage social media platforms, review sites, local business listings, Google My Business profiles, and other elements to bolster our clients’ credibility.

With the above in mind, our reputation management goes beyond handling third-party platforms. Your digital marketing specialist ensures that your web design, social signals, site functionality, and overall digital footprint make a positive contribution to your company’s reputation.

Lead Generation

Whether you need lead generation services NOW or you’re looking to develop a consistent system for generating leads long-term, we can help. We’ve engineered three digital marketing solutions you can leverage for lead generation needs on varying degrees of a timeline.

Our lead generation digital marketing services for small business can help you generate potential customers through a wide collection of channels. Our marketing professionals specialize in both organic and paid channels as well as alternatives like video marketing to boost customer engagement as well as conversions.

Lead generation marketing strategies should revolve around producing conversions and sales. Besides making sure that your strategy focuses on this, your dedicated account manager will verify that all the leads produced have a high chance of success.

Analytics and Tracking

Data governs our key decisions for your marketing. Fannit’s approach to advanced analytics and tracking involves laying everything out in terms that you can easily understand – we’ll always discuss what the numbers mean and how they’re getting you where you want to go.

We send regular reports that are based on the information we collect through tracking as part of our digital marketing services. This includes updates on the performance of your Google Ads, social media management, SEO marketing strategies, and any other strategy you have in place.

The Internet Marketing Services We Offer

Building an online promotion strategy is extremely challenging, but Fannit’s internet marketing service can take pressure off your internal team, allow you to focus on providing a great experience, and ensure that you get the most out of your digital advertising dollars.

There are dozens of online platforms that you can use to connect with your potential customers. With that said, leveraging cost-effective methods that still provide stellar results is challenging. This is especially true if you only have experience with traditional marketing.

Why Should You Hire Fannit Digital Marketing Services?

Virtual marketing techniques give companies the ability to create strong bonds with their audiences, but there are many elements that affect the efficacy of an online campaign. By working with an online marketing services provider like Fannit, you can make sure that your strategy is structured properly and that the content you develop has a high chance of engaging your audience.

Moreover, internet marketing services agencies take care of a wide range of tasks to ensure that your content generates the right results. All businesses are different, so marketing services providers need to tailor the strategies they implement according to their clients’ needs. Some of the steps we take to build a superb marketing campaign include:

Analyze the Business Content Currently Online

Even if you didn’t create brand awareness or sales strategy, there’s a strong chance you already have content online. In this context, your business content refers to all the text, images, and other elements found on your website. So, the first step is to evaluate the content you have online, figure out how it’s affected your reputation, and choose what materials to keep.

Note that, as part of our online marketing service, we assess the speed and overall performance of your site because this directly influences how prospects feel about your business. Page speed can be affected by a wide range of variables, so we zero in on the elements that could be slowing your site and adjust these until we achieve optimal performance.

If you’d like to find out more about our online marketing services don’t hesitate to get in touch with us today.

Conduct Keyword Research

Whether we’re developing a standalone SEO strategy or an entire marketing plan, we conduct thorough keyword research to help drive more traffic to your site. Keywords are the terms that your customers use to find your business and its services. If you target the right keywords, you can help drive engaged prospects that are in your target area, thus enhancing the performance of your content.

Rather than simply looking at search volumes, our team evaluates a huge range of elements before choosing the best keywords. This includes the keyword intent, traffic generated, and relevancy, which means that the content we produce is valuable for readers while also giving your site a boost in technical performance.

Evaluate Competitors

All business owners want to be successful, but not many entrepreneurs take the time to learn from each other. Rather than creating a campaign from scratch and testing variables blindly, our team analyzes leading competitors to determine how they are structuring their campaigns. Besides unveiling what these companies are doing in terms of marketing, this can also give you valuable insights into your target audience.

Remember that all businesses are different, so you can’t simply mimic exactly what competitors are doing and hope to get the same results. Instead, our team carefully dissects the different elements that competitors have in place and figures out which techniques are suitable for our client’s campaign. Then, we create a tailored version and test it out until it’s fine-tuned to perfection.

Create a Balanced Marketing Mix

After conducting keyword research, assessing the current content, and evaluating competitors, our experts start creating your marketing mix. Most companies have a finite budget, which means that they can’t implement every single potential strategy. Instead, we evaluate the target audience and take various additional steps to figure out which strategies have the highest chance of success.

If you’re looking for a knowledgeable digital marketing service agency to help you build a comprehensive strategy, our team will be glad to help.

Implement Content and Optimize Performance

Once your strategy is in place, we focus on developing the content for your campaign. Depending on your strategy, this can include blog articles, ads copy, social media posts, and email sequences, among other elements. Note that we create enough materials for the beginning of the campaign and gradually generate fresh content depending on the results we get.

After launching your campaign, we closely monitor the performance of the content we published. Not only does this provide valuable insight into the audience, but it allows us to determine what adjustments we need to do to improve brand awareness, engage prospects, and produce more leads.

Send Regular Updates

Monitoring and optimizing a digital marketing campaign is an ongoing, full-time job that requires the collaboration of an entire team. Our consultants take care of all the work for our clients, but we keep each one of our partners in the loop by sending out regular updates that include a performance summary as well as any other piece of crucial information.

Our digital marketing services are client-centric, so our team works relentlessly to get the best results for our partners. To learn more about our internet marketing services company and how it works, get in touch with our team.

What Are Digital Marketing Services?

Business owners are always looking for the best marketing activities to help them attract more customers. Digital marketing is a relatively new form of promotion that focuses on marketing products and services through the internet. The exact channels vary from one business to another, but a digital marketing strategy can include search engine optimization, web design, web development, social media advertising, email marketing, and many other types of online promotion.

Online marketing is extremely versatile, so it can be used to increase brand awareness, boost website traffic, and establish a better web presence simultaneously. That said, implementing online marketing actions is a full-time job, so you need to have a reliable team in your corner to increase your chances of success.

By partnering with a reliable internet marketing company you can relieve internal pressure while ensuring that your campaigns are being handled by a professional. That said, the digital marketing services pricing can fluctuate depending on who you partner with. If you want to learn how a digital marketing agency can help or get a quote for your business, don’t hesitate to contact Fannit.

Why Are Digital Marketing Services Essential for Business Success

There are many great benefits to hiring local digital marketing services, starting with the fact that a huge number of consumers access the internet on a daily basis. Rather than saving a business card or picking up a phone book, Google allows people to find business providers in their areas in a blink of an eye.

Digital marketing ensures that your company is visible in the right place at the right time, increasing your chances of engaging potential customers and getting leads through your online channels. Not only this, but digital marketing campaigns can be tracked, monitored, and adjusted in order to improve performance.

In addition to the above, some of the benefits of having an online marketing strategy include:

Boosts Your Credibility

One of the reasons why consumers rely heavily on Google and other search engines is because they know that these platforms provide results based on relevance and quality. In other words, when a person searches for a business in your area, they assume that the providers appearing at the top of engines results pages are the industry leaders.

Our internet marketing strategies ensure that your company is visible at crucial times while also positioning your business next to the leaders in your vertical, which boosts your brand awareness at the same time.

Additionally, we also make sure that your website design is attractive and functional while also ensuring that you deliver value through your content. All of this will result in a credibility boost that can potentially place you next to the leaders in your space.

Gets You Measurable Results

There are many differences between offline and online marketing strategies, but one of the biggest ones is that digital channels allow you to monitor your results accurately.

Social media, pay-per-click (PPC), and search engine optimization (SEO) campaigns can all be tracked and monitored. This means that your internet marketing consultant can track every single advertising dollar and make sure that you’re getting the most bang for your buck.

Digital channels can also be updated quickly and at no cost. So, when you hire our online marketing services, you’ll have optimized content that’s designed to keep prospective customers on your page.

Gives You the Option of Multiple Digital Marketing Channels

A decade ago, the average digital consumer had access to one, maybe two internet-capable devices. Today, smartphones, tablets, laptops, and internet-of-things (IoT) devices are found in almost every household. As a result, consumers have started performing searches using different devices, thus creating multiple touchpoints.

Simply put, a successful digital marketing campaign should encompass all of these touchpoints. This way, your potential customers will make contact with your online marketing campaigns regardless of the device they prefer.

Now, you need to walk a fine line and ensure that your brand isn’t perceived as being too aggressive. If you’re not sure where to draw the line or how to evaluate your digital marketing campaigns from this perspective, you can hire professional services to help you build a sustainable advertising structure.

Allows for Better Brand Visibility

Many companies already have an established brand and a small base of loyal customers, but struggle to get noticed and attract new customers. Digital marketing techniques not only help improve credibility, but can also boost a company’s brand visibility.

After all, search platforms, social media networks, and similar platforms handle trillions of requests on a daily basis. By hiring reliable digital marketing services, you can exponentially increase the number of local leads that see your brand and want to know more about your business. Plus, content is available to your target audience around the clock, so you’ll reap the rewards of your digital marketing efforts even during off-hours.

Increases Web Traffic

There are several approaches you can take in terms of where your online marketing leads come from. However, most digital marketing agencies develop campaigns centered around the client website because it allows for maximum flexibility in terms of content creation and publishing.

Digital marketing allows you to exponentially increase the number of visitors you get online. This marketing strategy encompasses a variety of techniques designed to send engaged users to the different pages on your site. If you work with a knowledgeable SEO services provider, you can even increase website traffic organically, rather than paying for each visitor.

With the above in mind, remember that your web development team needs to ensure that your pages are ready for a significant boost in website traffic. At Fannit, we provide a full range of website development services to ensure that your site is prepared for a larger volume of visitors, so contact our team if you want to learn more.

Empowers You to Take Control of Your Reputation Online

Your business reputation is just as important as it’s always been. The difference is that customers are now sharing their experiences through online channels and not only through traditional word of mouth.

Fortunately, our digital marketing services are designed to help you monitor and take ownership of your online reputation.

Customers share their experiences with local businesses through directories and review sites. Our online marketing specialists identify and monitor all relevant platforms to ensure a good reputation. In case there’s a negative review, our team provides a timely response and encourages other customers to share their positive experiences to help your business maintain good standings.

Keeps Your Marketing Techniques Up to Date

Our digital marketing professionals have developed countless campaigns. So, we understand the process behind creating a seamless experience that your customers enjoy while improving your conversion rates.

Allows For More Cost-Effective Planning

Internet marketing techniques are trackable and allow for optimization, which makes them inherently cost-effective when compared to traditional advertising channels. This is especially true when businesses partner with full-service digital marketing agencies that develop, implement, and manage their strategies.

That said, remember that your digital marketing campaigns have to be monitored closely in order to get the best results. Having a reliable internet marketing agency in your corner can help ensure that your resources are managed properly and that your campaign expenses remain strictly inside of your budget.

Increases Your Collective Campaign ROI

Pay-per-click advertising, SEO, and social media ads campaigns should be tracked and monitored separately in most cases. But, if you’re looking to evaluate the performance of your digital promotion specialists, you may also calculate the return-on-income (ROI) of all the campaigns you have running.

The ROI of your marketing efforts reveals how much money you’ve made for each dollar spent. Ecommerce websites have been using this metric for more than two decades because it’s a simple, yet effective way to determine the success of an investment.

Digital marketing is extremely dynamic, which usually leads to an excellent ROI — which is different from offline alternatives that can’t be tracked accurately.

Produces High Profit Margins

Another key reason why digital campaigns tend to be more affordable is that they have a higher profit margin or return-on-income (ROI). The ROI of a digital marketing campaign measures the amount of revenue produced versus the money invested. And, even though hiring an SEO agency will add a digital marketing services cost to your campaigns, you can also get a higher ROI by partnering with a knowledgeable expert.

Many of our clients spent years working with inexperienced agencies before partnering with Fannit, so we understand that not all digital marketing management services are the same. This is the reason why we focus on delivering a great experience to each customer and take pride in being one of the leading digital marketing solutions providers in the US.

Suits Short and Long-Term Plans

Digital marketing solutions can bring both short and long-term benefits for a company. That said, launching several campaigns through multiple channels at the same time doesn’t guarantee success. Instead, you need to create a balanced marketing mix that includes tactics that generate immediate results as well as strategies that nurture top-of-the-funnel leads.

Remember, some digital marketing services providers don’t offer a full range of specialty services. At Fannit, we specialize in providing SEO services for long-term success while also giving a boost through search engine marketing, social PPC campaigns, and other forms of internet marketing that provide immediate success, so we cover all bases for our clients.

Transforms Your Site Into Your #1 Selling Tool

A reliable internet marketing company can create campaigns across a variety of channels, but the goal is usually to transform your small business website into your best-selling tool.

Whether it’s through desktop or mobile devices, potential customers treat your site like a digital version of your store. If you don’t have high-quality updated content on a functional website, your customer engagement metrics will decrease and you won’t generate a high number of leads.

Our digital marketing experts ensure that your site has a modern design and that all elements are functional. We also update your content on a regular basis with informative as well as sales-driven content, increasing the number of leads you generate online.

Is Adaptable to All Industries and Selling APproaches

One of the biggest differences between online and traditional marketing methods is that the latter usually requires a set budget.

Digital marketing, on the other hand, can be adapted to your budget. Many companies start working with an internet marketing firm on a small budget and grow as they see results from their online campaigns.

It’s important to understand that the turnaround and overall success of your efforts are both correlated to your budget. The bigger your monthly budget, the more channels your digital marketing agency can leverage.

Take digital strategies that require upfront investments, like search engine marketing. Companies investing in paid ads marketing services usually require a bigger marketing budget, but these businesses also see results right away.

How to Choose the Best Digital Marketing Services for Your Business

As we mentioned before, there are many different types of digital marketing services and providers. Some experts only specialize in one channel, like search engines or social networks, while others have a wider range of capabilities. But, rather than choosing an internet marketing company based on its services, you should analyze your specific scenario and figure out what your business needs.

Fannit has been a leading digital marketing company for the last decade. Our team understands what a digital marketing agency needs to do in order to help its clients achieve success. Below, we’ll go over a few elements you’ll need to evaluate before choosing the best internet marketing company for your business.


All digital marketing service providers claim to be experts, but knowledge comes from firsthand experience in the marketing world. The first thing you should do when evaluating an internet marketing agency is find out how much experience the consultants have and how long the firm has been operating.

Fannit, for instance, has been an established company for more than 10 years. Our team also has decades of combined experience helping businesses in a huge collection of industries running from B2B to B2C and everything in between. We also constantly train and upskill our digital marketing specialists to make sure that they’re updated with the latest trends in online advertising.

Web Design and Development Skills

There’s a very strong chance that your digital marketing plan will revolve around your website. Therefore, you need to have a reliable site designer and developer on your side.

Fortunately, it’s much easier to evaluate the web design skills of a digital marketing services agency. Your first step is to review the digital marketing company portfolio of new and designed sites and determine if the style suits your business.

Assessing the web development skills of your potential internet marketing partner is a bit trickier. Your first point of call should be the digital marketing agency website as this is every online company’s calling card. If the company site is functional and intuitive, then you can request to see samples of work until you find the ideal fit.

SEO Expertise

Hiring a knowledgeable expert on digital marketing as a service can help ensure that your campaign expenses stay within budget. Moreover, a good internet marketing company will also work on reducing your expenses by building a solid SEO campaign and slowly transitioning to mainly organic leads.

Search engine optimization is by far the best way to generate a huge amount of web traffic because you don’t have to pay for each visitor. With this in mind, you need to partner with a marketing agency that understands search platforms and how their algorithms work. You should ask SEO-related questions to the agency you’re evaluating and only work with businesses that have a reputation for developing effective SEO strategies.

Fannit is an award-winning  digital marketing services and internet marketing services agency, so get in touch with us if you’re looking to work with a legitimate expert on search engine optimization.

Content Development Capacities

If your marketing plan revolves around your website, then the content on your pages is the centerpiece of your entire strategy. Content refers to all of the marketing materials you create, from your pages to your blogs, email sequences, ads, social posts, images, infographics, and everything in between.

You need to assess the content development capacities of your potential internet marketing partner to make the best choice. To start, create a list of the types of content that engages your audience. For example, if you know your clients love your ebooks, infographics, and blogs, you should at the very least make sure that your partner can develop this type of content at a large scale without sacrificing quality.


Many companies struggle to understand online marketing services because they are not tangible. For this reason, you need to make sure that your internet marketing company of choice is transparent and keeps you in the loop of all major changes and updates. This includes both changes to the strategy as well as Google updates that change the way the marketing plan is structured.

Besides regular reports, we also maintain open communication lines with all of our clients. This ensures that our clients always know about any changes in performance and strategy while enabling them to reach us whenever they need to.

Methods Used

As we mentioned previously, there are many different strategies that your digital marketing agency can put in place to build brand awareness and generate more leads. But, it’s important to understand that some providers use blackhat digital marketing techniques that don’t adhere to ethical practices.

Therefore, you should ask your online marketing specialists about the different techniques they will use and how these will help you achieve the ultimate goal. A reliable digital marketing agency will be able to answer this question without hesitation, so pay close attention to each provider’s response.

Track Record

Finally, you have to figure out if the digital marketing services provider has a successful track record. This is perhaps the most difficult element to evaluate, but it’s also the most important to determine which is the perfect online marketing agency for your business.

While it’s almost impossible to verify the entire track record of a digital marketing agency, you can get a good idea of the overall satisfaction level of its clients by reading online reviews and client testimonials. Local listing sites, review websites, and similar platforms allow users to share their experiences with a particular provider, so take the time to research a few well-known alternatives to see if you find anything alarming about the digital marketing specialists being evaluated.

Preparing Your Company and Business Website for Online Success

Although hiring digital marketing services can improve your chances of success, it’s normal to experience budget constrictions. But, this doesn’t mean that businesses can’t improve their online performance using their in-house resources before working with an internet marketing services business provider.

Even though the campaign may not produce the same results, you can create a basic marketing plan that improves the performance of your site. In order to do this you have to:

Study Your Audience

It may sound cliche, but your current and future customers hold the keys to the success of your strategy. Even though you may feel like you know the audience like the back of your hand, you should take the time to study your customers and identify patterns that can help you develop better content.

If you’re not sure where to start, take a look at your current customer base and try to reverse-engineer the steps they took before becoming paying clients. Then, you can figure out who your most profitable clients are and create a campaign to attract these prospects using the information you collected.

Select the Approaches You’ll Implement

After researching your audience, it’s time to figure out which channels you’re going to implement. Google is always an easy option because there’s a strong chance a portion of your audience uses this platform to find your products or services. However, you should also find out if your audience uses additional channels like social media, review sites, local listings, or similar platforms.

At the same time, remember that each one of these platforms will likely require its own content. Your blog should contain the articles you publish, but you can distribute these through paid ads, social media posts, and other channels that require unique text copy.

Craft a Tailored Online Marketing Strategy

You may be tempted to find templates online or research what others in your company have done. This may be a good idea for inspirational purposes (and only that), but you should never implement someone else’s strategy into your business. Instead, you should consider your goals, take your resources into account, and figure out what strategy setup gives you the highest chance of success.

If your budget only allows for the implementation of one or two techniques, you should figure out whether you prefer getting leads quickly at a higher price or if you rather opting for long-term, organic approaches that have a lower price tag. You may be able to implement a combination of both in some cases, but this depends on your specific circumstances!

Create Valuable Content

Now that you know what channels you will implement, you can start developing content. Like our team members, you should avoid creating too much content at once because consumer preferences change. Therefore, you should create enough content for the initial stages, wait to see how it performs, and make adjustments based on how your audience behaved.

With the above in mind, remember that not all people are ready to make a purchase when they access your site, so you need to develop content for prospects in different stages. These are:


While this varies depending on the target market, there are generally four purchase stages that align with the levels of the funnel. The most basic type of content you should create is for the attract stage, which aligns with top-of-the-funnel leads. This content should be broad, informational, and useful, regardless if it’s for paid ads or organic techniques.


The second level is the conversion stage, where you should transform readers into prospects and qualified leads. In simple terms, content for the conversion stage should showcase your knowledge and start mentioning your services while also giving your prospects a few alternative solutions to their problems.


The close stage is where the magic happens, so to speak. As the name suggests, this is the stage where you should close deals and transform leads into sales. Unlike the prior two, content for the close stage should be straightforward and directly encourage audience members to request a quote, ask for information, or purchase goods from the company.


Despite the fact that most business owners think the content cycle ends after a sale, savvy entrepreneurs understand the value of referrals and purchases from recurring clients. Rather than trying to attract new clients and begin the cycle again, you should work on developing delight stage content that gets you additional business as well as referrals from your current customers.

Optimize and Improve Your Campaign

Remember to install a tracker before launching your materials. After your content goes live, track its results and research industry standard to determine where you are in terms of performance. You should also look at your key campaign metrics and make adjustments based on your findings.

It’s true that all of the steps outlined above can be handled by your internal team, but this doesn’t mean that you’ll get the same results as hiring online internet marketing services. If you’re interested in seeing what a online marketing services provider can do for your business, schedule a free consultation with our team today.

Benefits and Advantages of Digital Marketing Services

Whether you’ve decided to hire digital marketing services or keep your efforts in-house for now, there are many benefits to developing an online strategy. Today, you can develop desktop as well as mobile campaigns that allow you to reach your audience at home, while commuting, or at other high-engagement hours.

Additionally, some of the advantages of digital marketing include:

Always Be There for Your Customers

Despite the fact that your business still has opening and closing hours, having a digital strategy means that you’re available to your customers around the clock. It doesn’t matter if they’re looking for you during busy hours, at night, or on the weekend, they’ll always feel like they can reach out and get a response the next business day.

Establish Yourself as a Thought Leader

It may seem counterproductive to develop informational content, but this is actually a great way to establish your business as a thought leader within your industry. Just remember to cover topics that your audience members find engaging and include CTAs to help transition readers into the sales funnel.

Generate a Consistent Flow of Leads Online

Generating a consistent flow of new leads is already challenging, let alone online prospects. An organized digital marketing plan can help you transform your social profiles, website, and other online real estate into consistent lead generation machines.

Nurture Your Relationship with Your Audience and Community

In addition to moving customers down the funnel, digital promotion channels allow you to nurture and culture a good relationship with your entire audience.

Once in advanced stages, closer client relationships can even help you establish better connections with your providers, attract better talent, and do more for the community.

Learn More About the Buyer’s Journey

Finally, digital efforts can be tracked at pretty much every level, so it can provide an ocean of information about your buyer’s journey. The buyer’s journey is an element that’s unique to each business, so the more you understand how your customers find your content and purchase products, the better your campaign will be.

Like most other elements of your digital marketing strategy, the buyer’s journey is in a constant state of flux, so you need to monitor this pattern and adapt to any new tendencies.

Why You Should Make FANNIT Your Internet Marketing Services Provider

Why is Fannit known for delivering the best internet marketing services?

In simple terms, our team of representatives, designers, and digital technicians all care about the success of our clients. Our goal is to propel every single one of our partners to success through our online marketing services.

We always aim to exceed our client expectations and work relentlessly until your online campaigns provide the results you’re looking for.

Want to Get Started with Digital Marketing Services? Contact Fannit and We’ll Be Glad to Help

Finding the best digital marketing company for your business may take some time, but partnering with a knowledgeable expert will help set up your brand for success.

With that said, there are many different variables you have to keep in mind while also ensuring that you partner with a full-service agency to get the best results.

If you’re looking for a digital marketing service provider that can take your advertising strategy to the next level, get in touch with Fannit today.