Stop Burning
Ad Spend.
Start Booking Jobs.
Google Ads, Local Service Ads, and Meta campaigns built specifically for home service contractors. We manage every dollar like it's our own.
Results Our Clients See
Why Most Contractor
Ad Spend Is Wasted
Without Fannit
- ×Paying for clicks from people outside your service area
- ×No call tracking, no idea which ads are generating revenue
- ×Broad match keywords burning budget on irrelevant searches
- ×Generic landing pages that send ad traffic to your homepage
- ×Monthly reports full of impressions and clicks, not leads and jobs
With Fannit
- Hyper-local targeting, only paying for clicks in your exact service area
- Full call tracking and revenue attribution from day one
- Exact and phrase match keywords targeting high-intent buyers only
- Dedicated landing pages for each service and location combination
- Monthly reports showing cost per lead, cost per job, and true ROAS
Everything in Our
Paid Ads System
Every channel, every tactic, and every dollar managed as one integrated system.
Google Search Ads
Appear at the top of Google the moment a homeowner searches for your service. We build, manage, and optimize campaigns targeting high-intent keywords in your exact service area, not broad match waste.
Average 8–15× ROAS for contractor clients.
Local Service Ads (LSAs)
Google's pay-per-lead ad format for contractors. We set up, verify, and manage your LSA profile so you appear above all paid and organic results, and you only pay when a real lead calls.
Pay per lead, not per click.
Meta Ads (Facebook & Instagram)
Reach homeowners in your service area before they're actively searching. Meta retargeting and lookalike campaigns build brand awareness and capture demand at every stage of the buying cycle.
Ideal for seasonal campaigns and new service launches.
Bid Strategy & Budget Management
We manage your bids daily, not weekly. Smart bidding strategies, dayparting, and device adjustments ensure every dollar is working as hard as possible in your market.
No set-it-and-forget-it. Active daily management.
Landing Page Optimization
Traffic without conversion is wasted spend. We build and test dedicated landing pages for each campaign, optimized for the specific service, location, and search intent driving the click.
Clients see 2–4× higher conversion rates vs. homepage traffic.
Call Tracking & Attribution
Every call, form fill, and booked job is tracked back to the exact keyword and ad that drove it. You always know your true cost per lead and cost per booked job.
Full revenue attribution, not just clicks.
Competitor Conquest Campaigns
We run targeted campaigns against your top competitors, appearing when homeowners search for them by name. Capture their audience at the exact moment they're ready to hire.
Proven to accelerate market share growth.
Monthly PPC Reporting
Plain-English monthly reports showing spend, impressions, clicks, leads, cost per lead, and revenue generated. No dashboards you have to interpret, just clear numbers.
Revenue-first reporting, not vanity metrics.
From Audit to
15+ Years in the Trades
Account Audit
We audit your existing campaigns (or start fresh), identifying wasted spend, missing keywords, and conversion gaps before spending a dollar.
Campaign Architecture
We build a campaign structure organized by service type and location, so every ad group is tightly themed and every dollar targets the right intent.
Landing Pages
Dedicated landing pages for each campaign go live, built to convert the specific traffic each ad drives, not generic homepage traffic.
Launch & Optimize
Campaigns launch with daily bid management, A/B ad testing, and negative keyword expansion to eliminate waste from day one.
Monthly Reporting
Every month you get a full performance report, spend, leads, cost per lead, and revenue attribution. We tell you exactly what's working and what we're changing.
Contractors Who
Stopped Wasting Ad Spend
"The SEO work FANNIT has done for me has increased my revenues, helped me launch a new service, and improved my marketing ROI. Hire this team!"
"The quality has been improving with each call it seems. We have an install going in today from one of the calls last week, so that's a good win."
"I didn't know much about SEO marketing. From when we started, we're probably 9X–10X since FANNIT came on board. We've improved significantly."
Paid Ads Questions,
Answered Straight.
Find Out Where Your Ad Budget Is Leaking
We'll audit your current campaigns, identify wasted spend, and show you exactly how to get more leads from the same budget.
Get My Free Ad Audit Call (425) 382-7072Ready to Turn Ad Spend
Into Booked Jobs?
Book a free strategy call. We'll audit your current campaigns, identify the waste, and show you exactly how to get more leads from your ad budget.
Contractor PPC Advertising Services
Across the United States
Fannit provides specialized ppc advertising services for home service contractors in major markets across the country. Click your city to see local strategies, pricing, and results.
Don't see your city? Contact us , we serve contractors nationwide.
Built for the Trades. All of Them.
We specialize in four core trades, and serve many more.
Roofing
Dominate local roofing searches and fill your calendar with qualified installs.
Plumbing
Reach homeowners looking for a trusted plumber when the job needs to get done.
HVAC
Fill your HVAC schedule with high-value service and replacement leads.
Landscaping
Scale your landscaping business with marketing that attracts premium clients.