Stop Losing Leads
to Slow
Follow-Up.
Research from InsideSales.com shows that responding to a lead in 5 minutes vs. 30 minutes makes you 21× more likely to book the job. We build the systems that make instant response automatic, 24/7.
Results Our Clients See
Why Most Contractors
Lose Leads They Already Paid For
Without Fannit
- ×Leads sit in your inbox for hours before anyone follows up
- ×Missed calls go unanswered, homeowner calls the next contractor
- ×No CRM, leads tracked in spreadsheets or not at all
- ×Follow-up stops after 1–2 attempts, 50% of sales left on the table
- ×No idea which marketing channels are actually generating revenue
With Fannit
- Every lead gets an automated response within 60 seconds, 24/7
- Missed calls trigger an instant text-back to keep the conversation alive
- Full CRM with pipeline view, every lead tracked from first contact to job
- 7–14 touch follow-up sequences that nurture leads over 30 days
- Every lead tagged by source. You always know your true cost per booked job
Everything in Our
Lead Automation System
Every tool, every workflow, and every touchpoint built into one integrated lead machine.
Lead Capture Automation
Every form submission, phone call, and chat message is automatically captured, tagged, and routed to the right person, no more leads falling through the cracks.
Zero leads lost to slow follow-up.
Instant Lead Response
Speed-to-lead is the #1 factor in booking rates. We build automated SMS and email sequences that respond to every new lead within 60 seconds, 24/7, including weekends.
Responding in 5 min vs. 30 min = 21× more conversions.
Follow-Up Sequences
Most contractors give up after 1–2 follow-ups. We build 7–14 touch sequences that nurture leads over 30 days, so you book jobs from leads your competitors abandoned.
50% of sales happen after the 5th follow-up.
CRM Setup & Integration
We set up and configure your CRM (GoHighLevel, HubSpot, or Jobber) to capture every lead, track every conversation, and give you a clear pipeline view of your business.
Full pipeline visibility from lead to booked job.
Missed Call Text-Back
When a homeowner calls and you can't answer, an automated text goes out within 30 seconds, keeping the conversation alive and preventing them from calling your competitor.
Recover 40–60% of missed call leads.
Appointment Booking Automation
Automated booking links and calendar integrations let homeowners schedule estimates directly, reducing back-and-forth and filling your calendar without staff involvement.
Clients report 30–50% more booked estimates.
Lead Source Attribution
Every lead is tagged with its source, Google Ads, organic search, referral, LSA, or social. You always know which channels are producing revenue and which are wasting budget.
Make data-driven decisions on every marketing dollar.
Monthly Performance Reporting
Plain-English monthly reports showing lead volume by source, response times, booking rates, and revenue generated. No dashboards to interpret, just clear numbers.
Revenue-first reporting, not vanity metrics.
How We Build Your
Lead Machine
Lead Flow Audit
We map every touchpoint where leads enter your business, forms, calls, chats, social, and identify where leads are being lost before they reach your team.
CRM Setup & Configuration
We set up or optimize your CRM with the right pipeline stages, tags, and automation triggers, so every lead is tracked from first contact to booked job.
Automation Build
Instant response sequences, follow-up campaigns, missed call text-back, and appointment booking workflows are built and tested before going live.
Integration & Launch
We connect your website, ads, phone system, and CRM into one seamless lead machine, then launch with full testing to ensure nothing falls through the cracks.
Monthly Optimization
Every month we review response rates, booking rates, and lead source performance, optimizing sequences and workflows to continuously improve your conversion rate.
What Contractors Say
After Going Live
"Since working with FANNIT our business has grown 9X–10X. I would recommend them to any contractor who is serious about growing their business."
"FANNIT helped us achieve an 823% ROI on our marketing investment. Their understanding of the home service industry is unmatched."
"FANNIT has been great to work with from the beginning. The way they keep marketing accountable to sales is refreshing and their focus on reporting and tracking has allowed me to understand the impact my campaigns are having."
Lead Automation
FAQs
Ready to Stop Losing Leads?
Get a free lead audit. We'll show you exactly where leads are falling through the cracks and what it will take to fix it.
Get a Free AuditView PricingEvery Lead You Lose Today Is a Job Your Competitor Books Tonight.
The leads are already there. The only question is whether your system is fast enough to capture them before your competition does.
Built for the Trades. All of Them.
We specialize in four core trades, and serve many more.
Roofing
Dominate local roofing searches and fill your calendar with qualified installs.
Plumbing
Reach homeowners looking for a trusted plumber when the job needs to get done.
HVAC
Fill your HVAC schedule with high-value service and replacement leads.
Landscaping
Scale your landscaping business with marketing that attracts premium clients.