Landscaping SEO Case Study: 151% Increase Online Leads

B&D Rockeries provides premium landscaping services to the Pacific Northwest. With over 50+ years of experience, this family-owned business has a special relationship with Fannit. See how we have not only driven results for B&D Rockeries, but how B&D Rockeries helped Fannit become what it is today.

The Challenge

Originally, B&D Rockeries was hit hard by the 2008 recession. With little to no business coming in, they knew they needed a landscape marketing company specializing in SEO for Landscaping Businesses. Fannit provided B&D with SEO services to help bring the company back into the green. This company is owned by the father of the Fannit Founders, Keith and Neil Eneix. Read more about our story together.

Before working with Fannit, B&D Rockeries had minimal website conversions which resulted in very few leads coming to the company from the website. In enacting an internet marketing strategy, we helped drive ROI-positive results for B&D Rockeries.

The Solution

B&D Rockeries has no shortage of beautiful images from previous projects that we were able to make use of in order to showcase them to prospective customers. When people see B&D’s work, that’s usually enough to get them to convert! The key was using our knowledge of the landscaping SEO market in order to get the team at B&D in touch with as many of these website visitors as possible.

  • Created an SEO ranking strategy aimed at ideal landscaping clients
  • Managed a PPC strategy that targeted the highest buying intent
  • Focused design and message of the website to showcase B&D Rockeries’ amazing work
  • Optimized website to drive new traffic into an offer
  • Re-engineered website URL structure in order to optimize search engine crawlability
“Fannit's services resurrected my business and made me a viable, productive company again. I am now stronger than ever in 40 years of business. It felt like a miracle that Fannit knew how to get New Life Rockeries back into the green and in touch with people looking for my services. Thank you, Fannit. I wish we had been involved with a marketing company sooner and received the benefits of their services. They showed me the power of online marketing in how to reach customers. I was amazed at how professional Fannit was in helping us turn around. They were amazing.”
Neil Eneix Sr.
“Fannit's team started doing Inbound Marketing for New Life Rockeries back in 2011. Since then, they've helped take the company from where we were at to more than tripling our revenue from their efforts. They do an amazing job with content and lead generation. I would highly recommend them to anyone who wants to generate leads online in the construction or landscaping industry.”
Mark Solvang
Project Manager at New Life Rockeries