Landscaping SEO Case Study: 151% Increase Online Leads

B&D Rockeries provides premium landscaping services to the Pacific Northwest. With over 50+ years of experience, this family-owned business has a special relationship with Fannit. See how we have not only driven results for B&D Rockeries, but how B&D Rockeries helped Fannit become what it is today.

The Challenge

Originally, B&D Rockeries was hit hard by the 2008 recession. With little to no business coming in, Fannit provided B&D with SEO services to help bring the company back into the green. This company is owned by the father of the Fannit Founders, Keith and Neil Eneix. Read more about our story together.

Before working with Fannit, B&D Rockeries had minimal website conversions which resulted in very few leads coming to the company from the website. In enacting an internet marketing strategy, we helped drive ROI-positive results for B&D Rockeries.

The Solution

B&D Rockeries has no shortage of beautiful images from previous projects that we were able to make use of in order to showcase them to prospective customers. When people see B&D’s work, that’s usually enough to get them to convert! The key was using our knowledge of the landscaping SEO market in order to get the team at B&D in touch with as many of these website visitors as possible.

  • Created an SEO ranking strategy aimed at ideal landscaping clients
  • Managed a PPC strategy that targeted the highest buying intent
  • Focused design and message of the website to showcase B&D Rockeries’ amazing work
  • Optimized website to drive new traffic into an offer
  • Re-engineered website URL structure in order to optimize search engine crawlability
“Their services resurrected my business and made me a viable productive company again. I am now stronger than ever in 40 years of business. It was like a miracle that how Fannit knew what to do to get B&D Rockeries back into the green and get me in touch with customer's looking for my services. Thank you Fannit. I wish we would of been involved in a marketing company sooner and received the benefits of there services. They have shown me the power of online marketing and how to reach customer's. I was amazed at how professional Fannit was in helping B&D Rockeries get back into the green by finding customers looking for my services. They were amazing.”
Neil Eneix Sr.
“The Fannit team has been great to work with from the beginning. They brought a refreshing transparency in their role as marketing support and really helped give us insight into how specific marketing channels were performing and how it was impacting our sales directly. They also provided insight into their marketing campaigns that helped me make decisions on next steps and where campaign budget would be best spent. I'd recommend them to anyone in the automotive industry.”
John McMillen
“Professional and Personable. Customized to specifically meet our requirements. It would be easy to simply lump our type of business in with other similar operating businesses, and cookie cutter our website. Fannit has created a solution that allows our uniqueness to come through, and our customers constantly remind us how easy and informative our website is. Bottom line it translates to increased traffic and sales!”
Ken Houck
Owner at Kirkland RV
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