RV Dealer Marketing Case Study: Revenue Increased Over 5,000%

Our RV Dealer client was frustrated with working with marketing agencies that didn't help move them forward in revenue and sales. They wanted to talk to an agency that could think outside the box and didn't approach marketing with cookie cutter strategies.
5,469
Keywords Ranked (Started at 578)
5,012+
Leads (From 32 per month to over 416 per month)
5,000%
Organic Revenue Increase
$5.98
Average Cost Per Lead

BEFORE

FANNIT helped transform Kirkland RV Sales, a local RV Dealer in the Pacific Northwest. 

The Beginning:

  • Simple website
  • Not mobile responsive
  • Generating 40 leads per month
  • Averaged 1,600 visitors per month

AFTER

We designed a website that builds trust immediately with their ideal customers.

Where it led to:

  • New design kept same branding, but made pictures larger and added featured inventory
  • Generating over 400 leads per month average on 6,600 visitors per month 
  • With new traffic and increased opportunity, able to increase inventory options
  • We also integrated their website with 3rd party inventory apps like RVTrader

Performance

The new design immediately increased a larger percentage of those visitors into new lead conversions.

Almost right away, the average lead conversion rate improved to almost 3% which drove up the amount of new leads and repeat customers they were getting overnight. We continued working on the lead conversion rate to improve it even more.


BEFORE

Original Conversion Rate 1.73%

After

New Design Conversion Rate 2.81%


FIRST TIME CALLERS

We increased the amount of first time callers shopping for RVs dramatically over time. 

  • When RV Dealers are able to get leads on the phone the chances of them coming onto the lot increases dramatically. 

First Timer Callers - Kirkland RV Sales

TOP SOURCES

The sources of lead conversations have come mostly from their Google My Business Local Listing. This is a critical part of our local SEO Playbook for RV Dealers.

Top Sources of Organic Traffic


ORGANIC RANKINGS

We took our client from 578 ranking keywords to over 5,000 with a focus on

getting first page rankings for keywords that drove sales.

RV Dealer SEO Rankings

“Professional and Personable. Customized to specifically meet our requirements. It would be easy to simply lump our type of business in with other similar operating businesses, and cookie-cutter our website. FANNIT has created a solution that allows our uniqueness to come through, and our customers constantly remind us how easy and informative our website is. Bottom line it translates to increased traffic and sales!”
Ken Houck
Owner at Kirkland RV