Environmental Services SEO Case Study: 28.91% Online Revenue Growth

Our client provides environmental services like mold testing & removal, as well as lead and asbestos testing. Together with Fannit, they've been able to shake lead generation loose and experience scaleable growth while outranking their local competition.
89%
Increased Website Visitors
1,483%
Annual ROI for Marketing
$665K
Increase in Annual Revenue
72%
Increased Leads

The Challenge

Before working with Fannit, our environmental services client struggled with stagnant growth online which made it difficult to scale the sales leads they needed to grow to the next step. By putting together a digital marketing strategy, we helped execute a plan that gave ROI-positive results and in 12 months grew their sales volume by $665,000 from online leads alone.

The Solution

We knew that in order to increase our client’s leads we would need to increase their map pack rankings with local SEO and improve the click through rate on those listings.

  • Created an SEO ranking strategy for local county service areas
  • Created a targeted testimonial campaign to increase social proof and the Click Through / Call Through Rate of their Google map listings
  • Focused on their highest converting areas with keywords that gave them their best average sale price
  • Developed targeted service pages for niche locations and services that would resonate with their target customers
“Professional, results-driven comprehensive approach tailored to meet the needs of our industry.”
Gregory Zimmerman
Marketing Manager at Naimor Inc.
“The SEO work Fannit has done for me has increased my revenues, helped me launch a new service, and improved my marketing ROI. Hire this team!”
Jason Sexton
“These guys are great! My website is bringing in way more business than it ever did prior to hiring Fannit to operate and optimize it. I interviewed various SEO companies before making a final decision to go with Fannit and am glad I chose them.”