Attorney SEO Case Study: 300% Increase Online Leads

Dax Jones is a new class of personal injury lawyer. With his primary office in Bellevue, we have been able to steadily drive highly qualified leads and produce a high monthly ROI for his business' marketing efforts.

The Challenge

Before working with Fannit, The Jones Firm was facing a steady decline in traffic related to the penalty Google had placed on them.

The owner was also spending the majority of the marketing budget on radio advertising and local listings advertising that was not successful in driving traffic.

In addition, when visitors did come to their web site they were not engaging with the site, and quickly abandoning the page.

The Solution

As time-tested SEO veterans, the Fannit team has faced many Google Algorithm Updates and penalties in the past. This gave us a strong sense of what might be causing the issue for The Jones Firm. Removing this penalty was instrumental in allowing their site to really spread its wings.

Once the penalty was removed, we were able to dive into the backend of the website and implement local SEO that had keyword research to back up our choices from a strategic level. Following this discipline over time has led to steady results for The Jones Firm, and they have n

  • Dramatically improved the overall design and conversion design of the website
  • Removed duplicate content from the former SEO firm, which removed penalty issues
  • Began producing higher volumes of high quality content which drove the right type of traffic
  • Established a high quality, off-site back link strategy
  • Cleaned up local listings content
“Fannit has helped us dramatically improve our local rankings, has grown our brand in 13 markets, and is integral to our digital marketing success.”
James Hill
Managing Partner at Russell & Hill, PLLC
“Fannit has been great to work with from the beginning. The way they keep marketing accountable to sales is refreshing and their focus on reporting and tracking has allowed me to understand the impact my marketing campaigns are having. Because of it, I've been able to successfully grow my business and break into several new locations. I would definitely recommend them! From the beginning, we experienced an 8% increase in click conversions that brought $130,000 in additional revenue for us with growth in new markets.”
Dan Rawls
Owner/Founder at Precision Tree Service
“The SEO work Fannit has done for me has increased my revenues, helped me launch a new service, and improved my marketing ROI. Hire this team!”
Jason Sexton