Brain Injury Lawyer SEO Case Study: 80% Increase in Leads

Dealing with a brain injury, and the inevitable physical injuries that go with it, is one of the toughest things a person will have to face. Our Client is absolutely committed to helping every one of their clients get the best medical and legal help they need to get back to where they were before the injury.
Increased Top Money Keyword Rankings 20,676 Positions
Traffic Increased 141% to 4,401 Sessions!
Leads Increased 80% to 171
Millions Won in New Top Brain Injury Cases

The Challenge

Our Brain Injury Lawyer client had done very little with their online presence before contacting Fannit for Law Firm marketing services. As a Legal SEO Company for attorneys & lawyers online, we discovered they had recently updated their website and were looking to take their online presence to the next level in a market saturated by personal injury attorneys.

The Solution

Our Brain Injury Attorney decided to focus within his niche local area as a trial attorney. The goal was to improve local lead volume first and then branch out to keyword rankings across the nation.

We placed an aggressive local SEO strategy in place. First, we researched the local and national competitive market and industry growth opportunities. This allowed us to find the gaps our client had with his online marketing begin the SEO process.

  • Created persona and market research documentation.
  • Implementation of Hubspot and workflow development.
  • Researched niche keywords and gap opportunity analysis.
  • Improved the site structure analysis to help users find what they need quickly.
  • Created an easy content calendar system for competitor relevancy stealing campaign.
  • Improved keyword density via TF-IDF analysis on strategic money pages.
  • Analyzed current citations and competitor citations for a local conquest campaign.
  • Implemented a broken backlink and guest posting campaign for increased link velocity and overall website authority.
“After working with FANNIT for the past couple of years, I would absolutely say that they are a great marketing & SEO company - I highly recommend them!”
Matthew Leyba
“FANNIT is able to provide visibility to our marketing performance and that has helped us realize higher ROI on our overall spend.”
Matthew Russell
Managing Partner at Russell & Hill, PLLC
“FANNIT has helped us dramatically improve our local rankings, has grown our brand in 13 markets, and is integral to our digital marketing success.”
James Hill
Managing Partner at Russell & Hill, PLLC