IT Inbound Marketing Case Study: 98% Increase Online Leads

Our IT client provides worry-free IT outsourcing to businesses throughout Seattle, Tacoma, and Bellevue, WA. Their services include IT consulting, cloud computing solutions, computer support desk, email/ spam protection, business continuity planning, and network virtualization.
20%
Organic Traffic Increase
98%
Online Leads Increased
200+
LInkedIn Leads Generated
45%
Increase in Revenue YOY

The Challenge

Prior to partnering with Fannit, our client had spent thousands on both marketing and sales consultants, but none of those dug in and created a system for inbound and outbound marketing that consistently brought them traffic, leads, and potential new opportunities each month.

The Solution

As a Sales-Driven IT Marketing Services Agency, we’ve helped our clients build and scale their online presence to the next level. In order for us to accomplish this for our client, we needed to work on their on-site SEO, which meant optimizing for keywords to their site relevant to their target market. We also implemented a content calendar that helped them to add more relevant content to their site at a consistent cadence.

  • Dramatically improved the design and conversion design of the web site, this included a web site migration of a new design
  • Configuring an inbound marketing system through HubSpot
  • Began producing higher volumes of higher quality content which drove the right type of traffic
  • Improved their on-site SEO to establish proper and relevant key-word density
  • Established a high quality, off-site backlink strategy
  • Cleaned up local listings content
  • Launched a LinkedIn lead generation campaign
“The Fannit Inbound Marketing team has helped me connect with my target market in a personal way through web design and content which increased the right type of leads coming into our Managed Service Provider's Pipeline by 125%.”
Scott Hamlin
“Professional, results-driven comprehensive approach tailored to meet the needs of our industry.”
Gregory Zimmerman
Marketing Manager at Naimor Inc.