IT Inbound Marketing Case Study: 98% Increase Online Leads

Our IT client provides worry-free IT outsourcing to businesses throughout Seattle, Tacoma, and Bellevue, WA. Their services include IT consulting, cloud computing solutions, computer support desk, email/ spam protection, business continuity planning, and network virtualization.
20%
Organic Traffic Increase
98%
Online Leads Increased
200+
LInkedIn Leads Generated
45%
Increase in Revenue YOY

The Challenge

Prior to partnering with Fannit, our client had spent thousands on both marketing and sales consultants, but none of those dug in and created a system for inbound and outbound marketing that consistently brought them traffic, leads, and potential new opportunities each month.

The Solution

As a Sales-Driven Inbound Marketing Agency, we’ve helped our clients build and scale their online presence to the next level. In order for us to accomplish this for our client, we needed to work on their on-site SEO, which meant optimizing for keywords to their site relevant to their target market. We also implemented a content calendar that helped them to add more relevant content to their site at a consistent cadence.

  • Dramatically improved the design and conversion design of the web site, this included a web site migration of a new design
  • Configuring an inbound marketing system through HubSpot
  • Began producing higher volumes of higher quality content which drove the right type of traffic
  • Improved their on-site SEO to establish proper and relevant key-word density
  • Established a high quality, off-site backlink strategy
  • Cleaned up local listings content
  • Launched a LinkedIn lead generation campaign
“After working with Fannit for the past couple of years, I would absolutely say that they are a great marketing & SEO company - I highly recommend them!”
Matthew Leyba
“My experience with Fannit has been very good. I can see how the strategy and processes Fannit employs works behind the scenes pushing for real life outcomes. The team there is very positive and enjoyable to work with. I anticipate the relationship having lasting positive effects.”
Richie Denny
Owner at Inclign
“Neil has been around business and enterprise his whole life and knows first-hand the challenges a small business faces when navigating the 'strange new world' of internet marketing. Fannit.com is a company that helps demystify the web and aids merchants with positioning themselves in a way that grows visibility, traffic and sales. I appreciate all they have done for my company. They have helped me navigate the waters of internet marketing and have provided valuable insight and strategies to help me connect with more prospective merchants and helped to make our popular coupon website more visible to consumers. I recommend them highly.”