Sparkworks Media primarily works with corporate clients, and are very particular about the types of roles and personalities that they partner with for video projects.
In addition to needing a website redesign, they wanted to increase the volume of new contacts that could be made in a few very specific niches in the Seattle area with video marketing.
Fannit was able to increase the number of new contacts and new qualified sales leads. As a result, the managing partner did not need to spend time generating leads which allowed him to spend more time producing better video content for clients.
Creating a new website for Sparkworks helped improve their lead volume, which in turn, increased the number of marketing qualified and sales qualified contacts. Working to reach their niches through a local SEO campaign helped to bring in leads that turned into future sales down the road.
Additionally, the new website structure that Fannit created with Sparkworks has led to incredibly sticky SEO results even years later. Sparkworks has endured many algorithm updates from Google primarily on the basis that the construction and layout of their website’s content is so desirable to what Google is looking for. They’re a great example of how imperative healthy site structure is for a business’ website.