Video Production Inbound Marketing Case Study

Sparkworks Media had been in business for almost a decade before working with Fannit. Their client base is international companies based in Seattle. The managing partner was their single source of new leads and new business with a strong referral base, but he needed a website that reflected Sparkworks’ video production capabilities with a way to rank locally for video production and get new, higher quality leads to come to them.

The Challenge

Sparkworks Media primarily works with corporate clients, and are very particular about the types of roles and personalities that they partner with for video projects.

In addition to needing a website redesign, they wanted to increase the volume of new contacts that could be made in a few very specific niches in the Seattle area with video marketing.

The Solution

Fannit was able to increase the number of new contacts and new qualified sales leads. As a result, the managing partner did not need to spend time generating leads which allowed him to spend more time producing better video content for clients.

Creating a new website for Sparkworks helped improve their lead volume, which in turn, increased the number of marketing qualified and sales qualified contacts. Working to reach their niches through a local SEO campaign helped to bring in leads that turned into future sales down the road.

Additionally, the new website structure that Fannit created with Sparkworks has led to incredibly sticky SEO results even years later. Sparkworks has endured many algorithm updates from Google primarily on the basis that the construction and layout of their website’s content is so desirable to what Google is looking for. They’re a great example of how imperative healthy site structure is for a business’ website.

  • Launched a new website with an optimized site structure
  • Implemented Local SEO
  • Started a New Social Prospecting Campaign
  • Implemented CRM and created BDR Handbook for training Business Development Rep
  • Defined marketing strategy Roadmap
“HubSpot is proud to have FANNIT as one of our fastest-growing agency partners in the Seattle area. Their clients have seen tremendous success with inbound marketing from both a strategy and execution perspective. FANNIT consist...”
Brian Moseley
Channel Account Manager at HubSpot
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Jason Sexton
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Ken Houck
Owner at Kirkland RV