Hospital SEO Case Study: 1040% ROI Increase

Community Health Center of Snohomish County is a non-profit provider of primary medical, dental, and pharmacy services. CHC was founded in 1983 to serve the health needs of county residents who face barriers to health care.

The Challenge

Before working with Fannit, Community Health Center of Snohomish was lacking a well-designed website that funneled leads properly into their client management software. Additionally, they were not locally optimized for their multiple locations around Snohomish County.

The Solution

Fannit worked together with the team at CHC to optimize each one of their clinic locations for the local search trends of their target patients.

This was a matter of starting with a long research process to identify the best topics and keywords to be ranking for, and engineering a website that was fit around those themes. From there, it was a matter of taking this internet marketing discipline and engaging through a process of both repetition and refinement each month.

  • Defined customer personas for A/B conversion rate testing
  • Improved landing page and fixed site architecture.
  • Utilized Google Analytics to track goals and marketing efforts.
  • Developed a blog mixed with offsite optimization, Press Release promotion, Guest Posting, and Local Directory Optimization
“The Fannit Inbound Marketing team has helped me connect with my target market in a personal way through web design and content which increased the right type of leads coming into our Managed Service Provider's Pipeline by 125%.”
Scott Hamlin
“These guys are great! My website is bringing in way more business than it ever did prior to hiring Fannit to operate and optimize it. I interviewed various SEO companies before making a final decision to go with Fannit and am glad I chose them.”
“The Fannit team has been great to work with from the beginning. They brought a refreshing transparency in their role as marketing support and really helped give us insight into how specific marketing channels were performing and how it was impacting our sales directly. They also provided insight into their marketing campaigns that helped me make decisions on next steps and where campaign budget would be best spent. I'd recommend them to anyone in the automotive industry.”
John McMillen