Hospital SEO Case Study: 1040% ROI Increase

Community Health Center of Snohomish County is a non-profit provider of primary medical, dental, and pharmacy services. CHC was founded in 1983 to serve the health needs of county residents who face barriers to health care.
378
Top 3 Keywords Growth of 96 to 378!
5.8k
Total Keywords Growth of 1k to 5.8k!
145k
Traffic Increase of 20%!
1107
New Leads Increase of 21%!

The Challenge

Before working with Fannit, Community Health Center of Snohomish was lacking a well-designed website that funneled leads properly into their client management software. Additionally, they were not locally optimized for their multiple locations around Snohomish County.

Overview CHC Snohomish keyword rankings

The Solution

Fannit worked together with the team at CHC to optimize each one of their clinic locations for the local search trends of their target patients.

This was a matter of starting with a long research process to identify the best topics and keywords to be ranking for, and engineering a website that was fit around those themes. From there, it was a matter of taking this internet marketing discipline and engaging through a process of both repetition and refinement each month.

  • Defined customer personas for A/B conversion rate testing
  • Improved landing page and fixed site architecture.
  • Utilized Google Analytics to track goals and marketing efforts.
  • Developed a blog mixed with offsite optimization, Press Release promotion, Guest Posting, and Local Directory Optimization
“Fannit has provided the Community Health Center of Snohomish County with Internet marketing leadership, great content, and has helped us increase traffic and new patient conversions - they are easy to work with and provide great value with our marketing budget.”
Mallory Lisk
“The Fannit Inbound Marketing team has helped me connect with my target market in a personal way through web design and content which increased the right type of leads coming into our Managed Service Provider's Pipeline by 125%.”
Scott Hamlin
“These guys are great! My website is bringing in way more business than it ever did prior to hiring Fannit to operate and optimize it. I interviewed various SEO companies before making a final decision to go with Fannit and am glad I chose them.”
  • Inbound Marketing
  • PPC
  • SEO