Before working with Fannit, Community Health Center of Snohomish was lacking a well-designed website that funneled leads properly into their client management software. Additionally, they were not locally optimized for their multiple locations around Snohomish County.
Fannit worked together with the team at CHC to optimize each one of their clinic locations for the local search trends of their target patients.
This was a matter of starting with a long research process to identify the best topics and keywords to be ranking for, and engineering a website that was fit around those themes. From there, it was a matter of taking this internet marketing discipline and engaging through a process of both repetition and refinement each month.
- Defined customer personas for A/B conversion rate testing
- Improved landing page and fixed site architecture.
- Utilized Google Analytics to track goals and marketing efforts.
- Developed a blog mixed with offsite optimization, Press Release promotion, Guest Posting, and Local Directory Optimization