Expert Community Health Center SEO Marketing Services
When patients have a healthcare issue, typically their first response is to go online to find out what caused their issue and what kind of care they need. This is important for Community Health Centers since coming up on the first page of Google’s search results can help make your services stand out over your competition – and make you the likely option for patients looking for help.
But, the Community Healthcare industry is competitive, making it necessary to optimize things like user experience, site speed, and healthcare keywords on your website to help rank better than your competitors.
This is all accomplished through a process called SEO (optimizing your website so your search engine rankings improve).
What is SEO?
Search engine optimization is where a series of activities are accomplished so that your site ranks higher in search engines (like Google). Often, an SEO campaign like this utilizes multiple tactics to help your website show in front of the audience you want.
The goal of a search engine is to provide its users with the best, and most relevant, experience possible, so it tries to give its readers information from high quality, relevant resources in the search results.
What does this look like?
When a website has trouble loading quickly, or it’s difficult to easily process information on it (or the information is wrong/not relevant), search engines like Google will likely keep your website out of view of the search results so users don’t have a bad experience.
But, if your website loads quickly and is easy to navigate or find information on – and the information is relevant – search engines will tend to include you in their top search results and it will be a lot more likely that you’ll rank high on the first page of the search engine results.
A lot of businesses will be happy being on the first page of Google for search terms, but most users searching for products or services pick from the first four results on the first page. This means it’s key to be in the first four results in order to really grow as a business.
How Does SEO Benefit a Community Health Center?
Most patients will search online prior to choosing a medical provider. Often, the user will look for providers AND for resources about their condition – or possible treatment they may need. When you rank in the top results for information searches like this, it makes the user feel better about using your service since it improves your credibility. Ultimately, this continues to help your rankings overall and can help improve your revenue.
There are a lot of different factors when it comes to improving the ranking of a website and onsite optimization is only one of them. It also depends on the quality of your content, how well your website works in mobile view, how quickly potential patients look through information and contact you, as well as local SEO signals. Within this list, being mobile friendly is a key factor since the majority off users will search from their mobile device.
Check out our case study on how we helped out a hospital with a 1040% ROI Increase
Optimizing Your Website for Search Engines
Identifying and putting together strategies for SEO strategies can be difficult for Community Health Centers and other practices in the healthcare industry – and the process takes a significant amount of time. On top of this, it’s necessary to have a deep knowledge of how digital marketing works for search engines in your industry.
Our process at Fannit is to bring you comprehensive SEO strategies that are not only aligned, but support the goals of your business. With proven SEO tactics, we’ll be able to improve the search presence of your website on search engines like Google and increase the number of qualified patients calling and visiting your website.
Our services will help boost the credibility and authority of your services and grow your reputation as a Community Health Center while improving yearly revenue. Contact us today to learn more about our SEO services and how they can benefit your Health Center.