Healthcare Marketing Agency & Medical SEO
Healthcare marketing – especially medical SEO has evolved dramatically in recent years, with search engine optimization (SEO) becoming a critical component of any successful internet marketing campaign. While marketing should be done on and offline, internet marketing has taken prominence as it is the most consistent way to funnel new clients to your healthcare business.
Why SEO Is Important For Your Healthcare Website
When your prospective clients are searching for medical services online, they trust that Google will show them the best-rated and most valuable companies on the first page of search results.
Without proper SEO, your website won’t make it to the first page of Google — and likely won’t even make it on the first 5 pages. This means all your effort spent building and maintaining a website is wasted and that your potential customers are all getting funneled away by your competition on the first page of Google.
What Is Medical SEO?
Here at Fannit, we use the acronym “TRAP” to explain what SEO is and how it will help your company grow its online presence.
TRAP stands for:
Here’s what these mean for your website SEO:
T = Technical
Exactly as it sounds, technical SEO is everything that goes on under the hood of your website. Behind your written content, links, and images, there is a world of codes and systems that need to be operating at peak-proficiency in order for Google to clear your website for the front page.
When you work with Fannit, we carry out technical SEO on your medical site in two distinct phases.
Identify current problems with your SEO and repair them. For example, fixing broken links and HTTP/HTTPS conflicts.
Upgrade your systems and install new technology to help your site succeed. For example, improving your lead intake systems, analytics configurations, and tracking technology.
Google loves a site that is fast, consistent and runs smoothly. Technical SEO makes sure all the boxes are checked and that your website meets Google’s high-quality standards.
R = Relevancy
You may not know this, but not all content is good content. If you have pages on your website that are thin on word count or are duplicates of other content on your site, then Google will reduce your rankings.
Relevancy SEO deals with determining the quality of the content on your medical site.
Two of the things we always check our client’s sites for are:
- Duplicate content. If you have multiple pages on your site that say the same thing, then you will lose rankings. We fix this by rewriting or deleting duplicate content.
- Thin content. Google likes content that is value-packed, so when it sees pages on your site that are low on word count, it may reduce your rankings. Our content team repairs this by adding length to the thin pages on your site and improving the value your content offers.
A = Authority
A backlink occurs when a different website publishes a link back to your site. This may not seem like a big deal, but backlinks actually carry major clout when Google is deciding whether or not you’ll get on the front page.
High-quality backlinks improve your rankings, while low-quality links hurt your standing with Google.
Two of the ways our SEO consultants help establish your website’s authority are:
Remove backlinks that are coming from low-quality sources.
Create a strategy for accumulating new backlinks from high-quality sources.
P = Popularity
Another thing Google uses to rank your website is popularity signals. These are analytics about how long people stay on your site, how many pages they read, etc. The longer people read and the more links they click, the better your rankings.
Optimizing your practice’s SEO for popularity includes:
- Ensuring that your post and article content matches its descriptions and meta.
- Optimizing your site’s formatting for human readers (e.g. using lots of headings, bulleted lists, and small paragraphs)
Ready To Grow Your Patient Base Through A Dedicated SEO Service?
Ranking on the first page of Google doesn’t just happen. It is the result of dedicated and consistent SEO over multiple months and even years.
Does it work?
To see what consistent Medical SEO looks like in action, read this case study about how we helped a healthcare provider grow her business by $250k YOY.
Also, take a look at how we increased a hospitals ROI by 1040%
And to learn more about what Fannit can do for your Google rankings and lead generation, get in touch with us today!