Want More
Outdoor Living
Projects?
Fill your project calendar with homeowners planning complete backyard transformations. We build demand for design/build projects, premium hardscapes, outdoor kitchens, and fire features — not weekly lawn care.
Build a Predictable Outdoor Living Project Pipeline
Tell us what you build now and what you want more of. A Fannit strategist will call within one business day.
Keith Eneix, Founder
“Every contractor we work with at your level says the same thing: ‘I know I should be further along.’ This call is where we figure out why and fix it.”
Trusted by contractors across the US
Why Most Outdoor Living Companies
Can't Fill Their
Project Calendar
Most agencies treat outdoor living and hardscaping like lawn maintenance — same ads, same keywords, same landing pages. They don't understand the difference between a $500 lawn care lead and a $60K design/build project, or how to build a funnel for a homeowner who's been planning their backyard transformation for six months. We do, because we grew up in a family hardscaping company and built Fannit to help contractors like you grow.
Let's fix your lead pipelineHigh-ticket projects require a different funnel
A homeowner planning a $60K outdoor living space is not clicking on the same ad as someone looking for weekly lawn care. They research longer, compare more, and want to see portfolio work before they call. We build marketing funnels specifically for design/build and hardscaping projects, from first search to booked consultation.
Your portfolio isn't working hard enough online
Hardscaping and outdoor living are visual trades. Your best work should be generating leads 24/7, not just sitting in a folder. We build portfolio-forward websites, before/after content strategies, and Google Business Profile optimization that puts your project photos in front of homeowners actively searching in your market.
You're invisible for high-intent searches
Searches like 'outdoor kitchen contractor near me' or 'patio installation [city]' have high buyer intent and low competition compared to generic landscaping terms. Most agencies miss these. We identify the high-value keyword opportunities specific to hardscaping and outdoor living in your market and build content that ranks for them.
Your agency doesn't understand design/build economics
A $500 lawn maintenance lead and a $50,000 outdoor living project require completely different ad strategies, landing pages, and follow-up sequences. Most agencies don't know the difference. We do, because we've been marketing exclusively for contractors since 2010 and we understand the sales cycle for high-ticket hardscaping work.
You're stuck on referrals and can't predict your pipeline
Referrals are great, but they don't scale and you can't predict them. A digital lead generation system means you control your new-project pipeline. When you want more $40K–$80K projects, you turn up the marketing. That kind of control is only possible with a system built specifically for outdoor living and hardscaping contractors.
What Actually Drives
Outdoor Living Project Leads
Four tactics that consistently generate the highest ROI for outdoor living and hardscaping contractors, and how we implement each one.
Portfolio-Forward Website & SEO
Portfolio pages convert 2–3x better than generic service pagesHomeowners hiring for outdoor living and hardscaping projects want to see your work before they call. We build portfolio-forward websites with project galleries, before/after photos, and location-specific service pages that rank for high-intent searches like 'outdoor kitchen contractor [city]' and 'patio installation near me'.
High-Ticket Project Ad Campaigns
$60–$120 avg. cost per qualified design/build leadGoogle LSA, PPC, and Meta Ads built specifically for design/build and hardscaping contractors. We target homeowners with the budget and intent for $20K–$100K outdoor living projects, not just anyone searching for lawn care. Every campaign is built around your average project size and target revenue.
Year-Round Lead Generation
Design/build leads close at 2–4x the value of maintenance leadsOutdoor living and hardscaping have a longer planning cycle than maintenance work. Homeowners start researching in late winter for spring and summer projects. We build SEO and content strategies that put you in front of buyers 3–4 months before they're ready to sign, so you're not competing for the same leads as everyone else in March.
Reputation & Review Systems
Clients average 3–5 new reviews per week after launchHigh-ticket outdoor living projects are trust purchases. Homeowners spending $50K on a backyard transformation read every review before they call. We build automated post-project review request sequences that generate consistent 5-star reviews and build the social proof that converts premium project inquiries.
Outdoor Living Marketing Services
That Drive Measurable Results
Every service we offer is built specifically for outdoor living and hardscaping contractors, not adapted from a generic agency playbook.
High-Ticket Project Ad Campaigns
Google LSA, PPC, and Meta Ads built specifically for outdoor living and hardscaping contractors. We target homeowners with the budget and intent for $20K–$100K projects — not just anyone searching for lawn care. Every campaign is built around your average project size and target revenue.
Portfolio-Forward Website & SEO
Homeowners hiring for outdoor living and hardscaping want to see your work before they call. We build portfolio-forward websites with project galleries, before/after photos, and location-specific service pages that rank for high-intent searches like 'outdoor kitchen contractor [city]' and 'patio installation near me'.
Year-Round Project Pipeline
Outdoor living and hardscaping have a longer planning cycle than maintenance work. Homeowners start researching in late winter for spring and summer projects. We build SEO and content strategies that put you in front of buyers 3–4 months before they're ready to sign, so you're not competing for the same leads as everyone else in March.
Local Search & Hardscape SEO
Dominate Google Maps and organic results for 'outdoor kitchen contractor [city]', 'patio installation near me', 'retaining wall contractor [city]', and 'hardscaping company near me'. We optimize your GBP, build citations, and create location-specific pages that rank for the searches your best customers are making.
Speed-to-Lead & Attribution
Speed-to-lead SMS and email alerts notify you the moment a form is submitted. For high-ticket outdoor living projects, the first company to respond to an inquiry sets the tone for the entire sales conversation. Full call and form tracking so you know exactly which campaigns are generating project leads.
Reputation & Review Systems
High-ticket outdoor living projects are trust purchases. Homeowners spending $50K on a backyard transformation read every review before they call. We build automated post-project review request sequences that generate consistent 5-star reviews and build the social proof that converts premium project inquiries.
Real Results for
Outdoor Living Contractors
New Life Rockeries
Pacific Northwest · Hardscape & Landscape Design
New Life Rockeries came to Fannit with zero organic presence and complete dependence on referrals. Within 12 months, we built a full-funnel digital marketing system that transformed their pipeline, generating consistent inbound leads and measurable revenue growth.
"“FANNIT's services resurrected our business and made us a viable, productive company again. We are now stronger than ever. It felt like a miracle that FANNIT knew how to get New Life Rockeries back into the green."”
How We Build Your
Outdoor Living Project Pipeline
A proven 5-step process refined over 15 years of working exclusively with contractors.
Strategy Call
We audit your current digital presence, review your competitors, and map your market opportunity. Free, 30 minutes, no obligation.
Custom Strategy
We build an outdoor living and hardscaping-specific marketing plan with projected lead volume, timeline, and budget recommendations tailored to your market.
Foundation Build
Website optimization, Google Business Profile setup, call tracking, and analytics infrastructure, the foundation everything else runs on.
Lead Generation Launch
SEO, paid ads, and content campaigns go live simultaneously. We don't wait for one channel to work before starting the next.
Monthly Reporting
Transparent reporting on leads, cost-per-lead, and revenue attribution every month. You always know exactly what your marketing is returning.
Why Outdoor Living & Hardscaping Contractors
Choose Fannit
Born in the Trades
Fannit was founded in 2010 by Keith and Neil Eneix to save their father's contracting business after the recession. We are not a generalist agency that added 'home services' to our menu. The trades are our origin story.
Contractor-Only Since 2010
We do not work with dentists, law firms, or e-commerce brands. Every strategy, every case study, every piece of content we produce is built for contractors. 15+ years of contractor-specific data means faster results.
Full-Funnel Accountability
We track leads, not just traffic. Every engagement includes call tracking, form tracking, and monthly revenue attribution reporting so you always know exactly what your marketing investment is returning.
The People Behind the Work
Neil Eneix Jr.
Co-Founder, Fannit
"I grew up watching my dad build something with his hands. That's why I take contractor marketing personally. Your business is someone's livelihood."
Neil Jr., Neil Sr. & Keith
The family that started it all
"We started Fannit in 2010 to save our father's contracting business. Everything we build is informed by that experience."
Keith Eneix
Co-Founder, Fannit
"Every contractor we work with is fighting for the same thing our dad fought for. We don't take that lightly."
Frequently Asked Questions
About Outdoor Living Marketing
Honest answers to the questions outdoor living and hardscaping contractors ask us most.
What Home Service Contractors
Say About Fannit
"Fannit took us from invisible online to dominating our local market. The leads we get now are higher quality, people who are ready to buy, not just browsing."
"Fannit is fantastic to work with. Our account manager is extremely helpful and gives us everything that we ask for. Can't complain!"
"The ROI reporting alone is worth the investment. I know exactly what every marketing dollar is returning. Fannit is the real deal."
Every month without a real marketing system, your competitors are capturing the calls you should be getting.
Ready to Put More
Outdoor Living Projects
on the Calendar?
Let's talk about your market, your competition, and what a realistic lead generation plan looks like for your outdoor living and hardscaping business. The call is free. The strategy is yours to keep.
Find Out Why Your Phone Isn't Ringing
A Fannit strategist will call you within 1 business day.
Keith Eneix, Founder
“Every contractor we work with at your level says the same thing: ‘I know I should be further along.’ This call is where we figure out why and fix it.”
Built for the Trades. All of Them.
We specialize in four core trades, and serve many more.
Roofing
Dominate local roofing searches and fill your calendar with qualified installs.
Plumbing
Reach homeowners looking for a trusted plumber when the job needs to get done.
HVAC
Fill your HVAC schedule with high-value service and replacement leads.
Landscaping
Scale your landscaping business with marketing that attracts premium clients.