Remodeling Marketing
That Fills
Your Backlog.
We help remodeling contractors dominate local search, generate high-ticket kitchen, bath, and whole-home leads, and scale to 7 figures, using the same strategies we built to save our own family's contracting business.
Find Out Why Your Phone Isn't Ringing
A Fannit strategist will call you within 1 business day.
Keith Eneix, Founder
“Every contractor we work with at your level says the same thing: ‘I know I should be further along.’ This call is where we figure out why and fix it.”
Trusted by contractors across the US
Why Most Remodeling Companies
Struggle to Grow
Beyond Referrals
Most agencies have never swung a hammer. They don't understand the long sales cycle of a kitchen remodel, the difference between a $15K bathroom and a $150K whole-home renovation, or how to market design/build vs. general contracting. We do, because we built Fannit to save our own father's contracting business.
Let's fix your lead pipelineYour sales cycle is long and leads go cold
Remodeling decisions take 3–6 months from first search to signed contract. If you're not nurturing leads throughout that cycle, with retargeting ads, email follow-up sequences, and helpful content. You're losing jobs to competitors who are. We build full-funnel systems that keep your company top-of-mind from first click to signed contract.
You're competing on price instead of value
When homeowners can't differentiate between remodeling contractors, they default to price. The solution is a portfolio-forward website, strong reviews, and content that demonstrates your expertise before they ever call. We help you compete on quality and trust, not price.
You're invisible in the Local Pack
Most remodeling companies have fewer than 25 Google reviews. Google's Local Pack algorithm rewards businesses with consistent review velocity, proximity signals, and a fully optimized GBP profile. If you're not in the top 3, you're invisible to 68% of searchers who never scroll past the map pack.
Your agency doesn't understand remodeling economics
Most marketing agencies don't understand the difference between a $5,000 bathroom refresh and a $150,000 whole-home remodel, why kitchen and bathroom remodels require different landing pages, or how to market to homeowners in the planning stage vs. the ready-to-hire stage. We do, because we've been doing it exclusively for contractors since 2010.
You're dependent on Houzz and Angi for leads
Third-party lead platforms like Houzz and Angi charge you for every lead, and you're competing with 5–10 other contractors for the same homeowner. We build your own lead generation system so you own your pipeline and pay nothing per lead.
What Actually Drives
Remodeling Leads in 2025
Four tactics that consistently generate the highest ROI for remodeling contractors, and how we implement each one.
High-Ticket Project SEO
Average remodeling project: $25K–$75KRemodeling searches are high-intent and high-value. 'Kitchen remodel cost [city]', 'bathroom remodel contractor near me', and 'home addition contractor [city]' are searches made by homeowners ready to spend $20K–$200K+. We build SEO strategies that target these high-value queries and convert them into booked consultations.
Portfolio & Project Gallery Marketing
Portfolio pages convert at 2–3x standard service pagesRemodeling is a visual trade. Homeowners hire with their eyes first. They want to see your kitchens, bathrooms, and additions before they call. We build portfolio-forward websites and social media strategies that showcase your best work and drive consultation requests from homeowners who are already sold on your quality.
Financing & Cost Content Strategy
Cost guide pages rank for 50+ long-tail keywords eachThe #1 question remodeling homeowners ask Google is 'how much does [project] cost?' We build cost guide content that ranks for these high-volume queries, educates homeowners on realistic budgets, and positions your company as the trusted expert, before they ever contact a competitor.
Houzz & Nextdoor Integration
Multi-platform presence increases lead volume by 40%+Remodeling leads come from multiple channels. We integrate your Houzz profile, Nextdoor presence, and Google Business Profile into a unified reputation strategy that captures leads from every platform where homeowners research remodeling contractors.
Remodeling Marketing Services
That Drive Measurable Results
Every service we offer is built specifically for remodeling contractors, not adapted from a generic agency playbook.
Local Search & SEO
Dominate Google Maps and organic results for 'Remodeling contractor [your city]' and related searches. We optimize your GBP, build citations, and create location-specific content that keeps you ranked above competitors year-round.
Website Design & Development
High-converting Remodeling websites with service area pages, clear CTAs, and mobile-first design. Every site is built to rank on Google and convert visitors into booked jobs.
Paid Advertising
Google Local Service Ads (Google Guaranteed), PPC campaigns, and Meta Ads built specifically for remodeling contractors. We manage your LSA verification, bid strategy, and campaigns to maximize lead volume at the lowest cost-per-lead.
SEO Content Writing
Rank for high-intent Remodeling queries in your market. SEO content that educates customers, builds trust, and drives organic leads year-round.
Reputation & Reviews
Automated post-job review request sequences via text and email. We help you build your Google review count systematically so you dominate the Local Pack with social proof.
Lead Systems & Automation
Speed-to-lead SMS and email alerts notify you the moment a form is submitted. Full call and form tracking so you know exactly which campaigns are generating revenue.
Real Results for
Real Remodeling Contractors
Brown Building Contractors
Pacific Northwest · Residential Remodeling & Custom Builds
Brown Building Contractors came to Fannit relying entirely on referrals and word-of-mouth. We built a targeted digital marketing strategy focused on high-value remodeling projects, kitchen remodels, additions, and custom builds. Within 12 months, they had a consistent pipeline of qualified leads and $1.4M in measurable revenue growth.
"Since working with FANNIT we've been able to book more appointments and get bigger jobs. We've had consistent growth, what more could I ask for."
How We Build Your
Remodeling Lead Machine
A proven 5-step process refined over 15 years of working exclusively with contractors.
Strategy Call
We audit your current digital presence, review your competitors, and map your market opportunity. Free, 30 minutes, no obligation.
Custom Strategy
We build a Remodeling-specific marketing plan with projected lead volume, timeline, and budget recommendations tailored to your market.
Foundation Build
Website optimization, Google Business Profile setup, call tracking, and analytics infrastructure, the foundation everything else runs on.
Lead Generation Launch
SEO, paid ads, and content campaigns go live simultaneously. We don't wait for one channel to work before starting the next.
Monthly Reporting
Transparent reporting on leads, cost-per-lead, and revenue attribution every month. You always know exactly what your marketing is returning.
Why Remodeling Contractors
Choose Fannit
Born in the Trades
Fannit was founded in 2010 by Keith and Neil Eneix to save their father's contracting business after the recession. We are not a generalist agency that added 'home services' to our menu. The trades are our origin story.
Contractor-Only Since 2010
We do not work with dentists, law firms, or e-commerce brands. Every strategy, every case study, every piece of content we produce is built for contractors. 15+ years of contractor-specific data means faster results.
Full-Funnel Accountability
We track leads, not just traffic. Every engagement includes call tracking, form tracking, and monthly revenue attribution reporting so you always know exactly what your marketing investment is returning.
The People Behind the Work
Neil Eneix Jr.
Co-Founder, Fannit
"I grew up watching my dad build something with his hands. That's why I take contractor marketing personally. Your business is someone's livelihood."
Neil Jr., Neil Sr. & Keith
The family that started it all
"We started Fannit in 2010 to save our father's contracting business. Everything we build is informed by that experience."
Keith Eneix
Co-Founder, Fannit
"Every contractor we work with is fighting for the same thing our dad fought for. We don't take that lightly."
Frequently Asked Questions
About Remodeling Marketing
Honest answers to the questions remodeling contractors ask us most.
Choosing a marketing partner
Comparing Remodeling Marketing Agencies?
Use this comparison to build a practical shortlist, then come back here to see how Fannit connects local visibility, paid demand, project qualification, and reporting for remodeling teams.
Read the remodeling marketing agency comparisonWhat Remodeling Contractors
Say About Fannit
"We've been able to book more appointments and get bigger jobs. Fannit understands the remodeling business. They don't treat us like a generic client."
"The leads we get from Fannit are pre-qualified. They're not just browsing. They're ready to start a project. Our close rate went up significantly."
"It's been a great experience working with FANNIT. We don't have the marketing specialists in our company and with these guys it just runs."
Every month without a real marketing system, your competitors are capturing the calls you should be getting.
Ready to Fill Your
Remodeling Backlog?
Let's talk about your market, your competition, and what a realistic lead generation plan looks like for your remodeling business. The call is free. The strategy is yours to keep.
Find Out Why Your Phone Isn't Ringing
A Fannit strategist will call you within 1 business day.
Keith Eneix, Founder
“Every contractor we work with at your level says the same thing: ‘I know I should be further along.’ This call is where we figure out why and fix it.”
Built for the Trades. All of Them.
We specialize in four core trades, and serve many more.
Roofing
Dominate local roofing searches and fill your calendar with qualified installs.
Plumbing
Reach homeowners looking for a trusted plumber when the job needs to get done.
HVAC
Fill your HVAC schedule with high-value service and replacement leads.
Landscaping
Scale your landscaping business with marketing that attracts premium clients.