General Contractor Marketing
That Fills
Your Backlog.
We help general contractors dominate local search, generate high-ticket residential and commercial project leads, and scale to 7 figures, using the same strategies we built to save our own family's contracting business.
Find Out Why Your Phone Isn't Ringing
A Fannit strategist will call you within 1 business day.
Keith Eneix, Founder
“Every contractor we work with at your level says the same thing: ‘I know I should be further along.’ This call is where we figure out why and fix it.”
Trusted by contractors across the US
Why Most General Contractors
Can't Scale
Beyond Referrals
Most agencies have never managed a job site. They don't understand the long sales cycle of a general contracting project, the difference between a $50K addition and a $500K commercial build, or how to attract the right clients at the right project size. We do, because we built Fannit to save our own father's contracting business.
Let's fix your lead pipelineYour pipeline depends on who you know
Most general contractors build their business on referrals and relationships, which works until it doesn't. A digital lead generation system gives you a predictable, scalable pipeline that doesn't depend on your last client's word-of-mouth.
You're competing against national franchise networks
National GC brands and franchise networks have massive ad budgets and brand recognition. Local SEO and Google LSA are your equalizers. They favor proximity, reviews, and relevance over budget. We help independent GCs win on those terms.
Residential and commercial require different marketing
Homeowners searching for a kitchen remodel and property managers searching for a commercial build-out are completely different buyers. Most agencies treat them the same. We build separate strategies for each audience so you're not wasting budget on the wrong traffic.
Long sales cycles make attribution hard
A general contractor project can take 3–12 months from first inquiry to signed contract. Most agencies can't track that journey, so you don't know what's actually working. We build attribution systems that connect marketing spend to signed contracts, not just form fills.
Your website doesn't reflect the quality of your work
If your website looks like it was built in 2015, you're losing bids before you ever get on the phone. A high-quality portfolio website signals to prospects that you do high-quality work, and it's often the deciding factor when two contractors are equally qualified.
General Contractor Marketing Services
That Drive Measurable Results
Every service we offer is built specifically for general contractors, not adapted from a generic agency playbook.
Local Search & SEO
Dominate Google Maps and organic results for 'general contractor [your city]', 'home addition contractor near me', 'commercial contractor [city]', and 'remodeling contractor [city]'. We optimize your GBP, build citations, and create location-specific service pages that keep you ranked above competitors year-round.
Website Design & Development
High-converting general contractor websites with project portfolio galleries, service-specific landing pages (additions, remodels, commercial build-outs), financing CTAs, and mobile-first design. Every site is built to rank on Google and convert visitors into qualified project inquiries.
Paid Advertising (Google LSA & PPC)
Google Local Service Ads (Google Guaranteed), PPC campaigns, and Meta Ads built specifically for general contractors. We manage your LSA verification, bid strategy, and project-type targeting to maximize lead volume at the lowest cost-per-lead across both residential and commercial work.
SEO Content Writing
Rank for high-intent GC queries like 'how much does a home addition cost in [city]', 'commercial contractor vs. general contractor', and 'best general contractor in [city]'. SEO content that educates prospects, builds trust, and drives organic leads from both homeowners and commercial clients.
Reputation & Reviews
Automated post-project review request sequences via text and email. We help you build your Google review count systematically, critical for GCs because project size and trust go hand-in-hand. Prospects researching a $150K addition read every review.
Lead Systems & Automation
Speed-to-lead SMS and email alerts notify you the moment a form is submitted. Full call and form tracking so you know exactly which campaigns are generating revenue. For high-ticket GC projects, first-response time determines whether you get the bid.
Residential vs. Commercial GC
Marketing: What's Different
Most agencies treat residential and commercial GC marketing the same. They're not. Here's how we approach each audience differently.
Residential GC Marketing
Commercial GC Marketing
GC Marketing Tactics
That Actually Work
We don't use a generic agency playbook. Here's how we approach the specific marketing challenges that general contractors face.
Residential Remodel & Addition SEO
Homeowners searching for a kitchen remodel, bathroom renovation, or home addition are high-intent buyers with large budgets. We build dedicated service pages targeting 'home addition contractor [city]', 'kitchen remodel contractor near me', and 'bathroom renovation cost [city]', capturing buyers at the moment of decision before they call your competitor.
Commercial GC Lead Generation
Commercial general contractors need a different marketing approach than residential. Property managers, developers, and facility managers search differently and respond to different content. We build commercial-specific landing pages, content targeting commercial construction keywords, and LinkedIn presence that positions you as the go-to GC for commercial projects in your market.
Google Local Service Ads for GCs
Google LSA (Google Guaranteed) puts your business at the very top of search results, above all organic and paid listings, and you only pay per lead. For residential GC work, this is one of the highest-ROI channels available. Fannit manages the full LSA setup, background check verification, and ongoing bid optimization so you get maximum lead volume at minimum cost.
Portfolio & Project Gallery Strategy
For general contractors, before-and-after project photos are your most powerful sales tool. We build portfolio-optimized websites with project galleries organized by project type, location, and budget range, so prospects can see work similar to what they're planning. We also optimize project photos for Google Image Search, which drives additional organic traffic.
Real Results for
Real General Contractors
Brown Building Contractors
Pacific Northwest · Residential & Commercial General Contractor
Brown Building Contractors came to Fannit struggling to book consistent work and grow beyond referrals. We built a full-funnel digital marketing system, SEO, paid ads, and a high-converting website, that transformed their pipeline and drove $1.4M in measurable revenue growth.
"Since working with FANNIT we've been able to book more appointments and get bigger jobs. We've had consistent growth, what more could I ask for."
How We Build Your
General Contractor Lead Machine
A proven 5-step process refined over 15 years of working exclusively with contractors.
Strategy Call
We audit your current digital presence, review your competitors, and map your market opportunity. Free, 30 minutes, no obligation.
Custom Strategy
We build a GC-specific marketing plan with projected lead volume by project type (residential remodel, additions, commercial), timeline, and budget recommendations tailored to your market and revenue goals.
Foundation Build
Website optimization, Google Business Profile setup, call tracking, and analytics infrastructure, the foundation everything else runs on.
Lead Generation Launch
SEO, paid ads, and content campaigns go live simultaneously. We don't wait for one channel to work before starting the next.
Monthly Reporting
Transparent reporting on leads, cost-per-lead, and revenue attribution every month. You always know exactly what your marketing is returning.
Why General Contractor Contractors
Choose Fannit
Born in the Trades
Fannit was founded in 2010 by Keith and Neil Eneix to save their father's contracting business after the recession. We are not a generalist agency that added 'home services' to our menu. The trades are our origin story.
Contractor-Only Since 2010
We do not work with dentists, law firms, or e-commerce brands. Every strategy, every case study, every piece of content we produce is built for contractors. 15+ years of contractor-specific data means faster results.
Full-Funnel Accountability
We track leads, not just traffic. Every engagement includes call tracking, form tracking, and monthly revenue attribution reporting so you always know exactly what your marketing investment is returning.
The People Behind the Work
Neil Eneix Jr.
Co-Founder, Fannit
"I grew up watching my dad build something with his hands. That's why I take contractor marketing personally. Your business is someone's livelihood."
Neil Jr., Neil Sr. & Keith
The family that started it all
"We started Fannit in 2010 to save our father's contracting business. Everything we build is informed by that experience."
Keith Eneix
Co-Founder, Fannit
"Every contractor we work with is fighting for the same thing our dad fought for. We don't take that lightly."
Frequently Asked Questions
About General Contractor Marketing
Honest answers to the questions general contractors ask us most.
What General Contractor Contractors
Say About Fannit
"Since working with FANNIT we’ve been able to book more appointments and get bigger jobs. We’ve had consistent growth, what more could I ask for."
"Since working with FANNIT our business has grown 9X–10X. I would recommend them to any contractor who is serious about growing their business."
"FANNIT has been a game changer for our business. We’ve seen incredible growth in our leads and revenue since partnering with them."
Every month without a real marketing system, your competitors are capturing the calls you should be getting.
Ready to Fill Your
Project Backlog?
Let's talk about your market, your competition, and what a realistic lead generation plan looks like for your general contracting business. The call is free. The strategy is yours to keep.
Find Out Why Your Phone Isn't Ringing
A Fannit strategist will call you within 1 business day.
Keith Eneix, Founder
“Every contractor we work with at your level says the same thing: ‘I know I should be further along.’ This call is where we figure out why and fix it.”
Built for the Trades. All of Them.
We specialize in four core trades, and serve many more.
Roofing
Dominate local roofing searches and fill your calendar with qualified installs.
Plumbing
Reach homeowners looking for a trusted plumber when the job needs to get done.
HVAC
Fill your HVAC schedule with high-value service and replacement leads.
Landscaping
Scale your landscaping business with marketing that attracts premium clients.