Roofing Marketing
That Fills
Your Pipeline.
Roofing is a high-ticket, high-trust trade. Homeowners don't call the first roofer they find. They call the one who looks like the obvious choice. We build the marketing systems that make you that company, in your market, for the jobs you actually want.
Find Out Why Your Phone Isn't Ringing
A Fannit strategist will call you within 1 business day.
Keith Eneix, Founder
“Every contractor we work with at your level says the same thing: ‘I know I should be further along.’ This call is where we figure out why and fix it.”
Trusted by contractors across the country
Why Most Roofing Companies
Struggle to Grow
Beyond Referrals
Most agencies have never been on a roof. They don't understand storm seasons, insurance claims, or the economics of a $12K average ticket. We do, because we built Fannit to save our own father's contracting business.
Let's fix your lead pipelineLeads dry up every winter
Without a proactive digital strategy, roofing lead volume collapses in off-peak months. SEO and content marketing generate leads year-round, not just during storm season. Homeowners who start researching in January are ready to buy in March, and we make sure they find you first.
Storm chasers flood your market
National storm restoration companies flood local markets after weather events, driving up ad costs and confusing homeowners. A strong local brand, deep review profile, and storm-ready surge campaigns are your defense. We build all three.
You're invisible in the Local Pack
Most roofing companies have fewer than 15 Google reviews. Google's Local Pack rewards businesses with consistent reviews, proximity signals, and optimized GBP profiles. We build the review velocity and GBP optimization that puts you in the top 3.
Your agency doesn't understand roofing
Most marketing agencies use the same playbook for a dentist and a roofer. They don't understand storm seasons, insurance claims, the difference between residential and commercial roofing, or the economics of a $12K+ average ticket. We do.
You're stuck on referrals
Referrals are great, until they aren't. A digital lead generation system means you control your pipeline, not your past customers' word-of-mouth. We help you build a system that generates 20–50+ qualified leads per month from digital channels alone.
Roofing Marketing Services
That Drive Measurable Results
Every service we offer is built specifically for roofing contractors, not adapted from a generic agency playbook.
Local Search & SEO
Dominate the Google Local Pack and organic results for 'roofing contractor [your city]', 'roof replacement cost [city]', and 'emergency roof repair near me'. We optimize your Google Business Profile, build local citations, create location-specific service pages, and earn backlinks that keep you ranked above competitors year-round, not just during storm season.
Website Design & Development
High-converting websites built for roofing companies, with before/after photo galleries, insurance claim landing pages, financing CTAs, storm damage assessment pages, and mobile-first design. Every site is built to rank on Google and convert visitors into booked inspections.
Paid Advertising (Google LSA & PPC)
Google Local Service Ads (Google Guaranteed), PPC campaigns, and Meta Ads built specifically for roofers. We manage your LSA verification, bid strategy, and storm-season surge campaigns to maximize lead volume at the lowest cost-per-lead. Average roofing LSA cost-per-lead is $35–$85 vs. $150–$400 for traditional PPC.
SEO Content Writing
Rank for high-intent roofing queries like 'how much does a roof replacement cost in [city]', 'roof repair vs replacement', 'how to file a roof insurance claim', and 'best roofer in [city]'. SEO content that educates homeowners, builds trust, and drives organic leads year-round.
Reputation & Reviews
Automated post-job review request sequences via text and email. We help you build your Google review count systematically, critical for roofers because 78% of homeowners get 3+ quotes and reviews are the #1 trust factor. We also help you respond to every review professionally.
Lead Systems & Automation
Speed-to-lead SMS and email alerts notify you the moment a form is submitted or a call comes in. Full call and form tracking so you know exactly which campaigns are generating revenue. For roofing, speed-to-lead is critical, the first roofer to respond after a storm gets the job.
Real Results for
Real Roofing Contractors
Aegis Construction Group
Pacific Northwest · Residential Roofing
Aegis came to Fannit with zero organic presence and complete dependence on referrals. Within 12 months, we built a full-funnel digital marketing system that transformed their pipeline, generating consistent inbound leads and a measurable increase in revenue.
"I didn't know much about SEO marketing. From when we started, we're probably 9X–10X since you guys FANNIT came on board. We've improved significantly."
Roofing Marketing Tactics
Built for the Trades
Roofing marketing is different from every other trade. Storm seasons, insurance claims, and the $12K+ average ticket require a specialized approach. Here's how we think about it. For a roofing-exclusive perspective, see our sister brand Roofing Marketing Crew.
Storm Season Surge Marketing
After a major hail or wind event, homeowners search frantically for roofers, and your competitors are bidding aggressively. We build storm-ready marketing programs with pre-configured PPC surge campaigns, storm-specific landing pages, and zip-code-targeted ads that activate within hours of a weather event. When the storm hits, you're already ranked.
Insurance Claim Content Strategy
Homeowners navigating an insurance claim are a distinct buyer segment with specific questions: 'How do I file a roof insurance claim?', 'Will my insurance cover a full roof replacement?', 'What is an insurance adjuster looking for on a roof?' We build content that answers these questions, ranks for them, and positions your company as the trusted expert before the homeowner ever calls.
Google Local Service Ads for Roofers
Google LSA (Google Guaranteed) puts your roofing company at the very top of search results, above all organic and paid listings, and you only pay per lead. Fannit manages the full LSA setup, background check verification, and ongoing bid optimization. Average cost-per-lead for roofing LSA: $35–$85, compared to $150–$400 for traditional PPC.
Seasonal Off-Peak Lead Generation
Most roofing companies see lead volume collapse in winter. We build year-round lead generation programs that use SEO content, retargeting, and email nurture sequences to keep your pipeline full even in the off-season. Homeowners who start researching in January are ready to buy in March, and we make sure they find you first.
How We Build Your
Roofing Lead Machine
A proven 5-step process refined over 15 years of working exclusively with contractors.
Strategy Call
We audit your current digital presence, review your competitors, and map your market opportunity. Free, 30 minutes, no obligation.
Custom Strategy
We build a roofing-specific marketing plan with projected lead volume, timeline, and budget recommendations tailored to your market.
Foundation Build
Website optimization, Google Business Profile setup, call tracking, and analytics infrastructure, the foundation everything else runs on.
Lead Generation Launch
SEO, paid ads, and content campaigns go live simultaneously. We don't wait for one channel to work before starting the next.
Monthly Reporting
Transparent reporting on leads, cost-per-lead, and revenue attribution every month. You always know exactly what your marketing is returning.
Why Roofing Contractors
Choose Fannit
Born in the Trades
Fannit was founded in 2010 by Keith and Neil Eneix to save their father's contracting business after the recession. We are not a generalist agency that added 'home services' to our menu. The trades are our origin story.
Contractor-Only Since 2010
We do not work with dentists, law firms, or e-commerce brands. Every strategy, every case study, every piece of content we produce is built for contractors. 15+ years of contractor-specific data means faster results.
Full-Funnel Accountability
We track leads, not just traffic. Every engagement includes call tracking, form tracking, and monthly revenue attribution reporting so you always know exactly what your marketing investment is returning.
We Understand Storm Season Economics
Roofing revenue is seasonal and storm-driven. We build your marketing to capture storm surge leads immediately while building organic rankings that generate consistent work in the off-season. We know the difference between a $12K full replacement and a $400 repair call, and we optimize for the jobs that actually move your revenue.
The People Behind the Work
Neil Eneix Jr.
Co-Founder, Fannit
"I grew up watching my dad build something with his hands. That's why I take contractor marketing personally. Your business is someone's livelihood."
Neil Jr., Neil Sr. & Keith
The family that started it all
"We started Fannit in 2010 to save our father's contracting business. Everything we build is informed by that experience."
Keith Eneix
Co-Founder, Fannit
"Every contractor we work with is fighting for the same thing our dad fought for. We don't take that lightly."
Frequently Asked Questions
About Roofing Marketing
Honest answers to the questions roofing contractors ask us most.
What Roofing Contractors
Say About Fannit
"I didn't know much about SEO marketing. From when we started, we're probably 9X–10X since you guys FANNIT came on board. We've improved significantly."
"Fannit is fantastic to work with. Our account manager is extremely helpful and gives us everything that we ask for. Can't complain!"
"We couldn't have built our business without FANNIT. They've shown us how digital marketing works and have generated the local leads we've needed to keep our crews thriving."
Every month without a real marketing system, your competitors are capturing the calls you should be getting.
Ready to Fill Your
Roofing Pipeline?
Let's talk about your market, your competition, and what a realistic lead generation plan looks like for your roofing business. The call is free. The strategy is yours to keep.
Find Out Why Your Phone Isn't Ringing
A Fannit strategist will call you within 1 business day.
Keith Eneix, Founder
“Every contractor we work with at your level says the same thing: ‘I know I should be further along.’ This call is where we figure out why and fix it.”
Resources Built for Your Business
Practical guides written for $2M+ contractors, not generic marketing advice.
Storm Season Marketing Playbook: How to Capture 3X Leads in the 72 Hours After a Hail Event
Most roofing companies react to storms. The ones that dominate them prepared months in advance. This playbook covers the storm-ready marketing infrastructure that captures 3X leads in the critical 72-hour window.
Read the guide
What Insurance Adjusters Don't Tell Roofing Contractors (And How to Use It to Win More Claims Jobs)
Insurance claim jobs are the highest-margin work in roofing. But most contractors leave them on the table because they don't understand how the claims process actually works from the adjuster's side.
Read the guide
Commercial vs. Residential Roofing: How to Position Your Company to Win Both (Or Choose One)
The roofing companies that struggle most are the ones trying to win commercial and residential work with the same marketing. Learn how to position your company to dominate one market or successfully serve both.
Read the guide
How Roofing Companies Generate 50+ Google Reviews a Year (Without Begging or Buying Them)
Most roofing companies do great work and still have fewer than 30 Google reviews. The difference is not quality. It is the system. This post covers how to build a repeatable review generation process that runs automatically.
Read the guideBest Roofing Marketing Agencies (2026)
We researched and ranked the top roofing marketing agencies in the country. See how Fannit compares and what to look for when evaluating a partner.
See the rankingsNeed a complete contractor marketing system?
See how Fannit connects local visibility, paid demand, website conversion, and reporting for established home service teams.
Built for the Trades. All of Them.
We specialize in four core trades, and serve many more.
Roofing
Dominate local roofing searches and fill your calendar with qualified installs.
Plumbing
Reach homeowners looking for a trusted plumber when the job needs to get done.
HVAC
Fill your HVAC schedule with high-value service and replacement leads.
Landscaping
Scale your landscaping business with marketing that attracts premium clients.