Pest Control Marketing
That Fills
Your Routes.
We help pest control companies dominate local search, generate recurring treatment and one-time service leads, and scale to 7 figures, using the same strategies we built to save our own family's contracting business.
Find Out Why Your Phone Isn't Ringing
A Fannit strategist will call you within 1 business day.
Keith Eneix, Founder
“Every contractor we work with at your level says the same thing: ‘I know I should be further along.’ This call is where we figure out why and fix it.”
Trusted by contractors across the US
Why Most Pest Control Companies
Struggle to Grow
Beyond Referrals
Most agencies have never been on a pest control route. They don't understand the difference between a one-time treatment and a recurring service agreement, or how to market termite control vs. general pest prevention. We do, because we built Fannit to save our own family's contracting business.
Let's fix your lead pipelineYou're losing emergency calls to national franchises
Orkin, Terminix, and Rentokil have massive ad budgets and brand recognition. But they can't compete with a local pest control company on response time, personalization, or local knowledge. Local SEO and Google LSA are your equalizers. They favor proximity and reviews over budget size. We help local pest control companies outrank national franchises in their own market.
Your cost-per-lead is too high
If you're spending $100+ per lead on Google Ads, something is wrong. Most pest control companies we talk to are either overpaying for broad keywords or running campaigns that haven't been touched in months. Our pest-control-specific campaigns average $30–$70 per lead, because we know which keywords convert (termite inspection, bed bug treatment, rodent control) and which ones waste budget.
You're invisible in the Local Pack
Most pest control companies have fewer than 25 Google reviews. Google's Local Pack algorithm rewards businesses with consistent review velocity, proximity signals, and a fully optimized GBP profile. If you're not in the top 3, you're invisible to 68% of searchers who never scroll past the map pack.
Your agency doesn't understand pest control economics
Most marketing agencies don't understand the difference between a one-time treatment and a recurring service plan, why termite and bed bug marketing require different landing pages, or how to market to homeowners in emergency mode vs. proactive prevention mode. We do, because we've been doing it exclusively for contractors since 2010.
You're dependent on Angi and HomeAdvisor for leads
Third-party lead platforms charge you for every lead, and you're competing with 5–10 other companies for the same homeowner. We build your own lead generation system so you own your pipeline and pay nothing per lead.
What Actually Drives
Pest Control Leads in 2025
Four tactics that consistently generate the highest ROI for pest control contractors, and how we implement each one.
Emergency & Infestation SEO
Emergency pest searches convert at 4–6x standard ratesPest control searches are high-urgency and high-intent. 'Bed bug exterminator near me', 'termite treatment [city]', and 'wasp nest removal' are searches made by homeowners who need help now. We build SEO strategies that target these emergency queries and ensure your phone rings when homeowners are ready to hire.
Google Local Service Ads (Google Guaranteed)
$30–$70 avg. cost per lead via LSALSA is the highest-ROI channel for pest control companies. You only pay per lead, leads are pre-qualified by Google, and the 'Google Guaranteed' badge builds immediate trust with homeowners dealing with an infestation. We handle the full setup, background check verification, and ongoing bid optimization.
Recurring Service Plan Marketing
Recurring plans = 4–6x customer lifetime valueRecurring pest control plans (quarterly, monthly, or annual) are the most valuable revenue stream in the industry, predictable, scalable, and high-margin. We build targeted campaigns specifically for plan acquisition, including retargeting sequences that convert one-time treatment customers into long-term plan subscribers.
Local Pack Domination
44% of local pest control clicks go to the 3-packThe Google Local Pack captures 44% of all local pest control clicks. Ranking in it requires a fully optimized Google Business Profile, consistent NAP citations across 50+ directories, a steady stream of fresh reviews, and location-specific website content. We build all of it, and maintain it month after month.
Pest Control Marketing Services
That Drive Measurable Results
Every service we offer is built specifically for pest control companies, not adapted from a generic agency playbook.
Local Search & SEO
Dominate Google Maps and organic results for 'Pest Control contractor [your city]' and related searches. We optimize your GBP, build citations, and create location-specific content that keeps you ranked above competitors year-round.
Website Design & Development
High-converting Pest Control websites with service area pages, clear CTAs, and mobile-first design. Every site is built to rank on Google and convert visitors into booked jobs.
Paid Advertising
Google Local Service Ads (Google Guaranteed), PPC campaigns, and Meta Ads built specifically for pest control companies. We manage your LSA verification, bid strategy, and campaigns to maximize lead volume at the lowest cost-per-lead.
SEO Content Writing
Rank for high-intent Pest Control queries in your market. SEO content that educates customers, builds trust, and drives organic leads year-round.
Reputation & Reviews
Automated post-job review request sequences via text and email. We help you build your Google review count systematically so you dominate the Local Pack with social proof.
Lead Systems & Automation
Speed-to-lead SMS and email alerts notify you the moment a form is submitted. Full call and form tracking so you know exactly which campaigns are generating revenue.
Real Results for
Real Pest Control Contractors
ShieldGuard Pest Control
Pacific Northwest · Residential & Commercial Pest Control
ShieldGuard Pest Control came to Fannit with zero organic presence and complete dependence on referrals. Within 12 months, we built a full-funnel digital marketing system that transformed their pipeline, generating consistent inbound leads and measurable revenue growth.
"Fannit transformed our recurring contract pipeline. We went from 40 active contracts to 180 in 12 months."
How We Build Your
Pest Control Lead Machine
A proven 5-step process refined over 15 years of working exclusively with contractors.
Strategy Call
We audit your current digital presence, review your competitors, and map your market opportunity. Free, 30 minutes, no obligation.
Custom Strategy
We build a Pest Control-specific marketing plan with projected lead volume, timeline, and budget recommendations tailored to your market.
Foundation Build
Website optimization, Google Business Profile setup, call tracking, and analytics infrastructure, the foundation everything else runs on.
Lead Generation Launch
SEO, paid ads, and content campaigns go live simultaneously. We don't wait for one channel to work before starting the next.
Monthly Reporting
Transparent reporting on leads, cost-per-lead, and revenue attribution every month. You always know exactly what your marketing is returning.
Why Pest Control Contractors
Choose Fannit
Born in the Trades
Fannit was founded in 2010 by Keith and Neil Eneix to save their father's contracting business after the recession. We are not a generalist agency that added 'home services' to our menu. The trades are our origin story.
Contractor-Only Since 2010
We do not work with dentists, law firms, or e-commerce brands. Every strategy, every case study, every piece of content we produce is built for contractors. 15+ years of contractor-specific data means faster results.
Full-Funnel Accountability
We track leads, not just traffic. Every engagement includes call tracking, form tracking, and monthly revenue attribution reporting so you always know exactly what your marketing investment is returning.
The People Behind the Work
Neil Eneix Jr.
Co-Founder, Fannit
"I grew up watching my dad build something with his hands. That's why I take contractor marketing personally. Your business is someone's livelihood."
Neil Jr., Neil Sr. & Keith
The family that started it all
"We started Fannit in 2010 to save our father's contracting business. Everything we build is informed by that experience."
Keith Eneix
Co-Founder, Fannit
"Every contractor we work with is fighting for the same thing our dad fought for. We don't take that lightly."
Frequently Asked Questions
About Pest Control Marketing
Honest answers to the questions pest control companies ask us most.
What Pest Control Contractors
Say About Fannit
"Since working with FANNIT our business has grown 9X–10X. I would recommend them to any contractor who is serious about growing their business."
"FANNIT has been an incredible partner. They’ve helped us grow our business significantly and we’ve seen a dramatic increase in leads and revenue."
"FANNIT helped us achieve an 823% ROI on our marketing investment. Their understanding of the home service industry is unmatched."
Every month without a real marketing system, your competitors are capturing the calls you should be getting.
Ready to Fill Your
Pest Control Routes?
Let's talk about your market, your competition, and what a realistic lead generation plan looks like for your pest control business. The call is free. The strategy is yours to keep.
Find Out Why Your Phone Isn't Ringing
A Fannit strategist will call you within 1 business day.
Keith Eneix, Founder
“Every contractor we work with at your level says the same thing: ‘I know I should be further along.’ This call is where we figure out why and fix it.”
Built for the Trades. All of Them.
We specialize in four core trades, and serve many more.
Roofing
Dominate local roofing searches and fill your calendar with qualified installs.
Plumbing
Reach homeowners looking for a trusted plumber when the job needs to get done.
HVAC
Fill your HVAC schedule with high-value service and replacement leads.
Landscaping
Scale your landscaping business with marketing that attracts premium clients.