Electrical Marketing
That Fills
Your Schedule.
You should be able to see which calls become estimates, which estimates become jobs, and where the next good customer should come from. We connect local visibility, paid demand, and your CRM so the next move is based on the electrical work you actually want more of.
Find Out Why Your Phone Isn't Ringing
A Fannit strategist will call you within 1 business day.
Keith Eneix, Founder
“Every contractor we work with at your level says the same thing: ‘I know I should be further along.’ This call is where we figure out why and fix it.”
Trusted by contractors across the country
Why Most Electrical Contractors
Struggle to Grow
Beyond Referrals
Most agencies have never pulled wire or quoted a panel upgrade. They don't understand emergency service calls, EV charger demand, or the economics of a commercial electrical bid. We do, because we built Fannit to save our own family's contracting business.
Let's fix your lead pipelineYou're losing residential calls to national chains
National electrical brands and franchise networks have massive ad budgets. Local SEO and Google LSA are your equalizers. They favor proximity, reviews, and relevance over budget size. We help independent electrical contractors win on those terms.
Commercial bids are inconsistent
Without a consistent digital presence, your commercial pipeline depends on referrals and relationships. Content marketing targeting commercial property managers, GCs, and facility managers builds a steady flow of commercial project inquiries that don't rely on who you know.
You're invisible in the Local Pack
Most electrical contractors have fewer than 20 Google reviews. Google's Local Pack rewards businesses with consistent reviews, proximity signals, and optimized GBP profiles. Without all three, you're handing jobs to competitors who have them.
Your cost-per-lead is too high
If you're spending $150+ per lead on Google Ads, something is wrong with the targeting, the landing page, or both. Our electrical-specific campaigns average $40–$90 per lead, because we know which keywords convert for electricians and which ones burn budget.
You can't scale beyond referrals
Referrals are great, but they don't scale predictably. A digital lead generation system means you control your new-customer pipeline. You decide how many jobs you want next month, and we build the system to deliver them.
Electrical Marketing Services
That Drive Measurable Results
Every service we offer is built specifically for electrical contractors, not adapted from a generic agency playbook.
Local Search & SEO
Dominate Google Maps and organic results for 'electrician near me', 'electrical contractor [your city]', 'panel upgrade [city]', and 'EV charger installation [city]'. We optimize your GBP, build citations, earn backlinks, and create location-specific service pages that keep you ranked above competitors year-round.
Website Design & Development
High-converting electrical contractor websites with service-specific landing pages (panel upgrades, EV chargers, commercial wiring), clear emergency CTAs, and mobile-first design. Every site is built to rank on Google and convert visitors into booked jobs.
Paid Advertising (Google LSA & PPC)
Google Local Service Ads (Google Guaranteed), PPC campaigns, and Meta Ads built specifically for electrical contractors. We manage your LSA background check verification, bid strategy, and emergency-service surge campaigns to maximize lead volume at the lowest cost-per-lead.
SEO Content Writing
Rank for high-intent electrical queries like 'how much does a panel upgrade cost in [city]', 'EV charger installation cost', and 'commercial electrical contractor [city]'. SEO content that educates customers, builds trust, and drives organic leads year-round.
Reputation & Reviews
Automated post-job review request sequences via text and email. We help you build your Google review count systematically so you dominate the Local Pack with social proof. Most electrical contractors have fewer than 20 reviews. We change that within 90 days.
Lead Systems & Automation
Speed-to-lead SMS and email alerts notify you the moment a form is submitted. Full call and form tracking so you know exactly which campaigns are generating revenue. For emergency electrical calls, response time is everything.
How Electrical Demand
Becomes Booked Work
We do not treat a form fill or phone call as the final score. The work is to connect the demand you create to qualified estimates and use what your team actually books to make the next month better.
Capture the Right Demand
Local search, paid demand, reputation, and high-value service pages are built around the electrical work you want more of.
Qualify and Route the Lead
Calls and forms are tagged by source and routed quickly so your office can work the opportunity instead of sorting through a mystery list.
Track the Estimate Outcome
CRM feedback distinguishes an inquiry from a booked estimate and a closed job, so the numbers match the way your business actually operates.
Improve the Next Month
The estimates and jobs your team books inform campaign priorities, content, follow-up, and the next set of decisions.
If you are comparing options, use the electrical marketing agency comparison to look past a polished sales pitch and see how each partner handles proof, reporting, and lead quality.
Real Results for
Real Electrical Contractors
Milne Electric & Technologies
Pacific Northwest · Residential & Commercial Electrical
Milne Electric came to Fannit with an outdated website and inconsistent online visibility. Within 12 months, we built a full-funnel digital marketing system that transformed their pipeline, generating consistent inbound leads and a measurable increase in revenue.
"With the new website FANNIT built, we feel much more confident going into new jobs we're bidding on because it represents who we are extremely well. And people can find us online. FANNIT does great work."
Electrical Marketing Tactics
Built for the Trades
Electrical marketing is different from every other trade. Panel upgrades, EV chargers, emergency service calls, and commercial bids require a specialized approach. Here's how we think about it.
Panel Upgrade & EV Charger SEO
Panel upgrades and EV charger installation are among the highest-value residential electrical jobs, and homeowners search for them by name. We build dedicated service pages targeting 'panel upgrade [city]', '200 amp service upgrade cost', and 'EV charger installation near me' that capture buyers at the moment of decision.
Google Local Service Ads for Electricians
Google LSA (Google Guaranteed) puts your business at the very top of search results, above all organic and paid listings, and you only pay per lead. For emergency electrical calls, this is the highest-ROI channel available. Fannit manages the full LSA setup, background check verification, bid strategy, and ongoing optimization.
Commercial Electrical Lead Generation
Commercial electrical work requires a different marketing approach than residential. Property managers, GCs, and facility managers search differently and respond to different content. We build commercial-specific landing pages and content targeting keywords like 'commercial electrician [city]' and 'electrical contractor for commercial buildings'.
Google Business Profile Domination
Your GBP is the single most important digital asset for a local electrical contractor. We optimize every field, services, photos, Q&A, posts, and review responses, and build the citation profile that tells Google you're the most relevant electrician in your service area. Most clients see GBP impressions increase 3–5× within 90 days.
How We Build Your
Electrical Lead Machine
A proven 5-step process refined over 15 years of working exclusively with contractors.
Strategy Call
We audit your current digital presence, review your top local competitors, and map your market opportunity. Free, 30 minutes, no obligation.
Custom Strategy
We build an electrician-specific marketing plan with projected lead volume, timeline, and budget recommendations tailored to your market and growth goals.
Foundation Build
Website optimization, Google Business Profile setup, call tracking, LSA verification, and analytics infrastructure, the foundation everything else runs on.
Lead Generation Launch
SEO, paid ads, and content campaigns go live simultaneously. We don't wait for one channel to work before starting the next.
Monthly Reporting
Transparent reporting on leads, cost-per-lead, and revenue attribution every month. You always know exactly what your marketing is returning.
Why Electrical Contractors
Choose Fannit
Born in the Trades
Fannit was founded in 2010 by Keith and Neil Eneix to save their father's contracting business after the 2008 recession. We are not a generalist agency that added home services to its menu.
Contractor-Only Since 2010
We do not work with dentists, law firms, or e-commerce brands. Every strategy, every case study, every piece of content we produce is built for contractors. 15+ years of contractor-specific data means faster results.
Full-Funnel Accountability
We track leads, not just traffic. Every engagement includes call tracking, form tracking, and monthly revenue attribution reporting so you always know exactly what your marketing investment is returning.
We Understand the Electrical Licensing Advantage
Licensed electrical contractors have a built-in trust signal that most trades do not. We make sure your licensing, insurance, and certifications are front and center in every campaign, because homeowners searching for electrical work are more risk-averse than almost any other trade. We turn your credentials into a conversion advantage.
The People Behind the Work
Neil Eneix Jr.
Co-Founder, Fannit
"I grew up watching my dad build something with his hands. That's why I take contractor marketing personally. Your business is someone's livelihood."
Neil Jr., Neil Sr. & Keith
The family that started it all
"We started Fannit in 2010 to save our father's contracting business. Everything we build is informed by that experience."
Keith Eneix
Co-Founder, Fannit
"Every contractor we work with is fighting for the same thing our dad fought for. We don't take that lightly."
Frequently Asked Questions
About Electrical Marketing
Honest answers to the questions electrical contractors ask us most.
What Electrical Contractors
Say About Fannit
"With the new website FANNIT built, we feel much more confident going into new jobs we're bidding on because it represents who we are extremely well. And people can find us online. FANNIT does great work."
"I didn't know much about SEO marketing. From when we started, we're probably 9X–10X since you guys FANNIT came on board. We've improved significantly."
"FANNIT has been great to work with from the beginning. The way they keep marketing accountable to sales is refreshing and their focus on reporting and tracking has allowed me to understand the impact my campaigns are having."
Every month without a real marketing system, your competitors are capturing the calls you should be getting.
Ready to Fill Your
Electrical Schedule?
Let's talk about your market, your competition, and what a realistic lead generation plan looks like for your electrical business. The call is free. The strategy is yours to keep.
Find Out Why Your Phone Isn't Ringing
A Fannit strategist will call you within 1 business day.
Keith Eneix, Founder
“Every contractor we work with at your level says the same thing: ‘I know I should be further along.’ This call is where we figure out why and fix it.”
Built for the Trades. All of Them.
We specialize in four core trades, and serve many more.
Roofing
Dominate local roofing searches and fill your calendar with qualified installs.
Plumbing
Reach homeowners looking for a trusted plumber when the job needs to get done.
HVAC
Fill your HVAC schedule with high-value service and replacement leads.
Landscaping
Scale your landscaping business with marketing that attracts premium clients.