A Website That
Works as Hard
as You Do.
Most contractor websites look fine but convert terribly. We build sites that turn visitors into calls, mobile-first, SEO-ready, and built for the trades.
Results Our Clients See
Why Most Contractor
Websites Don't Convert
Without Fannit
- ×Slow load times, 53% of mobile visitors leave if a page takes more than 3 seconds
- ×No clear call-to-action, visitors don't know what to do next
- ×Generic template design that looks like every other contractor in your market
- ×No location pages, missing every 'plumber in [city]' search in your area
- ×No tracking, no idea how many leads your website is actually generating
With Fannit
- 90+ Core Web Vitals score, fast on every device, every time
- Conversion-first design with clear CTAs above the fold on every page
- Custom design built for your brand, not a template your competitors also use
- Location pages for every city and service combination in your market
- Full tracking setup, every call and form fill attributed to the page that drove it
Everything in Our
Website System
Not just a website, a lead generation machine built for the trades.
Conversion-First Design
Every page is built around a single goal: turning visitors into calls and form fills. Above-the-fold CTAs, trust signals, and clear service messaging designed for the way contractors' customers actually browse.
Clients average 2–4× more leads from the same traffic.
Mobile-First Development
Over 70% of contractor website traffic comes from mobile. We build mobile-first, fast load times, thumb-friendly navigation, and click-to-call buttons on every page.
Google ranks mobile performance first.
SEO-Ready Architecture
Schema markup, clean URL structure, proper heading hierarchy, internal linking, and XML sitemaps, built in from day one so your new site ranks from launch.
No SEO retrofitting needed after launch.
Speed Optimization
We optimize every image, eliminate render-blocking scripts, and configure caching so your site scores 90+ on Core Web Vitals, a direct Google ranking factor.
Average Core Web Vitals score: 92+.
Location & Service Pages
Dedicated pages for every service and city combination in your market, each uniquely written, not duplicated. These are the pages that rank for 'plumber in [city]' searches.
Every page targets a specific keyword and location.
Trust & Credibility Design
License numbers, insurance badges, review widgets, before/after galleries, and team photos, strategically placed to build trust at every decision point in the buyer journey.
Trust signals increase conversion rates by 30–50%.
CRM & Tracking Integration
Google Analytics 4, Google Tag Manager, call tracking, and CRM integration, all configured at launch so you can measure every lead from day one.
Full attribution from first visit to booked job.
Ongoing Support & Updates
Your website isn't a one-time project. We provide ongoing hosting, security updates, content updates, and conversion rate optimization as part of every engagement.
No nickel-and-diming for small updates.
From Discovery to
Live in 4–8 Weeks
Discovery
We audit your current site, review competitor sites in your market, and map out the pages, keywords, and conversion paths your new site needs.
Design
Wireframes and design mockups for your approval before a single line of code is written. You see exactly what you're getting.
Development
We build your site on a fast, secure platform with all SEO, tracking, and conversion elements built in from the start.
Review & Launch
You review the complete site, request any changes, and we launch. Full QA testing across devices and browsers before anything goes live.
Optimize
Post-launch, we monitor performance, run A/B tests on key pages, and make ongoing improvements to increase conversion rates over time.
Contractors Who
Got a Site That Converts
"With the new website FANNIT built, we feel much more confident going into new jobs we're bidding on because it represents who we are extremely well. And people can find us online. FANNIT does great work."
"I hired FANNIT to build me a website. 6 months after launch my company did an extra $750k in revenue because of the leads the website was driving."
"Fannit helped us grow from a small local flooring shop to a multi-location operation. The SEO and paid ads work together seamlessly. We're getting more calls than we can handle."
Website Questions,
Answered Straight.
See How Your Site Stacks Up
We'll audit your current website for speed, SEO, and conversion issues, free, no obligation.
Get My Free Site Audit Call (425) 382-7072Ready for a Website
That Actually Generates Leads?
Book a free strategy call. We'll audit your current site and show you exactly what it would take to double your leads from the same traffic.
Related Services & Resources
A great website is the foundation. These services drive the traffic that fills it.
Contractor SEO & AEO
Drive qualified traffic to your new site through local SEO, featured snippets, and answer engine optimization built for home service contractors.
Generative Engine Optimization (GEO)
Get your contracting business cited by ChatGPT, Perplexity, and Google Gemini — the AI search signals that work alongside your website.
SEO, GEO, AIO, AEO, SXO Explained
The 5 search signals every contractor needs to understand in 2026 — and how your website fits into the full picture.
Contractor Web Design Services
Across the United States
Fannit provides specialized web design services for home service contractors in major markets across the country. Click your city to see local strategies, pricing, and results.
Don't see your city? Contact us , we serve contractors nationwide.
Built for the Trades. All of Them.
We specialize in four core trades, and serve many more.
Roofing
Dominate local roofing searches and fill your calendar with qualified installs.
Plumbing
Reach homeowners looking for a trusted plumber when the job needs to get done.
HVAC
Fill your HVAC schedule with high-value service and replacement leads.
Landscaping
Scale your landscaping business with marketing that attracts premium clients.