Want More
HVAC Replacement
Jobs?
Fill your install calendar with homeowner-direct replacement opportunities. We build year-round demand through replacement campaigns, maintenance agreements, and profitable service calls — so your crews stay busy whether it's peak season or shoulder season.
Build a Predictable HVAC Replacement Pipeline
Tell us what fills your schedule today and what you want more of. A Fannit strategist will call within one business day.
Keith Eneix, Founder
“Every contractor we work with at your level says the same thing: ‘I know I should be further along.’ This call is where we figure out why and fix it.”
Trusted by contractors across the US
Why Most HVAC Companies
Struggle to Grow
Beyond Referrals
Most agencies have never been in a crawl space. They don't understand seasonal demand curves, emergency service economics, or the difference between a maintenance agreement lead and a system replacement lead. We do, because we built Fannit to save our own father's contracting business.
Let's fix your lead pipelineYour install calendar has empty weeks
Without a consistent digital lead flow, replacement work dries up between peak seasons. Most HVAC companies rely on referrals and service calls to find their next install — and that pipeline is too slow and too unpredictable to build a crew around.
Home warranty and third-party work is killing your margins
Home warranty jobs are high-volume, low-margin, and breed customers who won't pay retail for their next replacement. Every hour your tech spends on a $75 home warranty call is an hour not spent on a $10K–$15K system replacement from a direct-to-consumer lead.
Maintenance customers aren't converting to replacements
Maintenance agreements are valuable — but only if they create a pipeline of future replacement opportunities. Most HVAC companies have no follow-up system to move a tune-up customer to a replacement conversation when the time is right. That revenue goes to whoever calls first.
You're invisible when homeowners are ready to buy
When a homeowner's 15-year-old system fails in July, they search Google and call the first company they see. If you're not in the Local Pack and running paid ads, that replacement job goes to a competitor. Visibility at the moment of need is not optional for a replacement-focused HVAC business.
Your agency doesn't understand replacement economics
Most marketing agencies treat HVAC like any other home service. They don't understand the difference between a $150 repair call and a $12K system replacement, or how to build a marketing system that prioritizes high-ticket installs over low-margin service volume.
HVAC Marketing Services
That Drive Measurable Results
Every service we offer is built specifically for HVAC contractors, not adapted from a generic agency playbook.
Replacement Demand Campaigns
Google LSA, PPC, and targeted paid campaigns built to put replacement-ready homeowners in front of your install team. We build dedicated replacement landing pages, manage LSA verification and bid optimization, and run seasonal surge campaigns before peak cooling and heating seasons. Average HVAC LSA cost-per-lead: $40–$90.
Local Search & Replacement SEO
Dominate Google Maps and organic results for 'HVAC replacement near me', 'AC installation [city]', 'furnace replacement cost [city]', and 'best HVAC company [city]'. We optimize your GBP, build local citations, create location-specific replacement pages, and earn backlinks that keep you ranked above competitors year-round.
Maintenance Agreement Acquisition
Maintenance agreements are the feeder system for future replacements. We build content marketing programs and email nurture sequences that convert one-time repair customers into recurring agreement holders — and then into replacement customers when their system reaches end of life. A maintenance customer is worth 3–5x more lifetime revenue.
Replacement-Focused Website Design
High-converting HVAC websites with dedicated replacement and installation landing pages, financing CTAs, maintenance agreement sign-up flows, and mobile-first design. Every site is built to rank on Google and move homeowners from 'my system is old' to 'I need to call these guys'.
Speed-to-Lead & Attribution
Speed-to-lead SMS and email alerts notify you the moment a form is submitted. For HVAC replacements, the first company to respond wins the job. Full call and form tracking so you know exactly which campaigns are generating replacement leads vs. service calls vs. maintenance inquiries.
Reputation & Reviews
Automated post-job review request sequences via text and email. We help you build your Google review count systematically — critical for HVAC because most homeowners read reviews before booking a replacement consultation. We also help you respond to every review professionally.
Real Results for
Real HVAC Contractors
Case Study
Alliance Heating & Cooling
Alliance Heating & Cooling, a family-owned HVAC business in Florence, KY, struggled with inconsistent lead flow and high cost-per-lead from traditional advertising. Fannit implemented a comprehensive digital strategy focusing on Local SEO, Google LSA, and targeted PPC campaigns.
Result 1
40% Increase in Leads
Result 2
$75 Average Cost-Per-Lead
Want to see more results? View all case studies
HVAC Marketing Tactics
That Actually Work
We focus on proven strategies that generate high-quality, exclusive leads for HVAC contractors.
Seasonal Demand Surge Campaigns
HVAC lead volume spikes in June–August (AC) and November–January (heating). We build pre-configured PPC surge campaigns that automatically increase bids and budgets before peak seasons, so you capture maximum lead volume when homeowners are actively searching. We also build off-season campaigns targeting maintenance agreements and system efficiency upgrades to smooth revenue year-round.
Emergency Service Marketing
Emergency HVAC calls are the highest-value leads in the industry, homeowners who need service now will pay a premium and rarely shop around. We build dedicated emergency service landing pages, click-to-call PPC campaigns, and Google LSA profiles optimized for 'emergency AC repair near me' and 'furnace not working' queries. Speed-to-answer is your competitive advantage; we make sure the phone rings.
Maintenance Agreement Lead Generation
Maintenance agreements are the foundation of a predictable HVAC business. We build content marketing programs and email nurture sequences that convert one-time repair customers into recurring maintenance agreement holders. A customer with a maintenance agreement is worth 3–5x more lifetime revenue than a one-time repair customer, and they're far more likely to choose you for their next system replacement.
Google Local Service Ads for HVAC
Google LSA (Google Guaranteed) puts your HVAC company at the very top of search results, above all organic and paid listings, and you only pay per lead. Average HVAC LSA cost-per-lead is $40–$90, compared to $150–$350 for traditional PPC. Fannit manages the full LSA setup, background check verification, license verification, and ongoing bid optimization for both heating and cooling services.
How We Partner
With HVAC Contractors
To Drive Growth
Our proven 5-step process ensures your HVAC marketing campaigns are strategically planned, flawlessly executed, and continuously optimized for maximum ROI.
Start Your Growth JourneyStrategy Call
We audit your current digital presence, review your competitors, and map your market opportunity. Free, 30 minutes, no obligation.
Custom Strategy
We build an HVAC-specific marketing plan with projected lead volume, seasonal adjustments, timeline, and budget recommendations tailored to your market.
Foundation Build
Website optimization, Google Business Profile setup, call tracking, and analytics infrastructure, the foundation everything else runs on.
Lead Generation Launch
SEO, paid ads, and content campaigns go live simultaneously. We don't wait for one channel to work before starting the next.
Monthly Reporting
Transparent reporting on leads, cost-per-lead, and revenue attribution every month. You always know exactly what your marketing is returning.
The Fannit Difference
for HVAC Contractors
Since 2010
We're not just marketers; we're growth partners who speak your language. Our deep understanding of the HVAC industry means faster results and campaigns that truly resonate with your target customers.
Born in the Trades
Fannit was founded in 2010 by Keith and Neil Eneix to save their father's contracting business after the recession. We are not a generalist agency that added 'home services' to our menu. The trades are our origin story.
Contractor-Only Since 2010
We do not work with dentists, law firms, or e-commerce brands. Every strategy, every case study, every piece of content we produce is built for contractors. 15+ years of contractor-specific data means faster results.
Full-Funnel Accountability
We track leads, not just traffic. Every engagement includes call tracking, form tracking, and monthly revenue attribution reporting so you always know exactly what your marketing investment is returning.
We Know HVAC Seasonal Demand
HVAC revenue swings sharply between peak and shoulder seasons. We build year-round lead flow strategies that fill your schedule in spring and fall, not just July and January. We understand maintenance agreement economics and build campaigns specifically to convert one-time service calls into recurring contract revenue.
HVAC Marketing
Frequently Asked Questions
Got questions about how Fannit can help your HVAC business grow? We've got answers.
What Home Service
Contractors Say About Fannit
Hear from the contractors we've helped grow. HVAC-specific case study results are in the Alliance section above.
Jon Liechty
Alliance Heating and Cooling · Florence, KY
"The quality has been improving with each call it seems. We have an install going in today from one of the calls last week, so that's a good win."
Key Result:
$75 avg. cost per lead
Chris Peterson
Evergreen Window Cleaning · Seattle, WA
"Fannit helped us double our business in 18 months. Their SEO and Google Ads strategies are top-notch, and they truly understand the home services industry. We couldn't be happier with the results."
Key Result:
2x business growth in 18 months
Mike Kelly
Clean Crawls · Seattle, WA
"We've been with Fannit for years, and they consistently deliver. Our lead flow is steady, and the quality of leads has improved dramatically. They're more than just a marketing agency; they're a growth partner."
Key Result:
Consistent lead flow & improved lead quality
Ready to Put More
Replacement Jobs
on the Calendar?
Let's talk about your market, your competition, and what a realistic lead generation plan looks like for your HVAC business. The call is free. The strategy is yours to keep.
Find Out Why Your Phone Isn't Ringing
A Fannit strategist will call you within 1 business day.
Keith Eneix, Founder
“Every contractor we work with at your level says the same thing: ‘I know I should be further along.’ This call is where we figure out why and fix it.”
Resources Built for Your Business
Practical guides written for $2M+ contractors, not generic marketing advice.
How to Market HVAC Maintenance Agreements: The Recurring Revenue Playbook
Maintenance agreements transform your HVAC business from feast-or-famine to predictable recurring revenue. Here is the complete marketing playbook for selling and retaining more agreements.
Read the guide
The HVAC Shoulder Season Playbook: How to Fill Your Calendar in Spring and Fall
Spring and fall are when most HVAC companies go quiet. The ones that grow to $3M and beyond treat shoulder season as their biggest opportunity of the year. Here is how they do it.
Read the guide
How to Dominate Google Local Service Ads as an HVAC Contractor
Google Local Service Ads are the highest-converting paid channel for HVAC companies. Most contractors are leaving 40-60% of their potential leads on the table because of avoidable optimization mistakes.
Read the guide
The HVAC Google Business Profile Optimization Guide: How to Rank #1 in the Local Pack
Your Google Business Profile is the single highest-ROI marketing asset an HVAC company owns. Most contractors set it up once and forget it. Here is how to optimize it properly.
Read the guideBest HVAC Marketing Agencies (2026)
We researched and ranked the top HVAC marketing agencies in the country. See how Fannit compares and what to look for when choosing a partner.
See the rankingsBuilt for the Trades. All of Them.
We specialize in four core trades, and serve many more.
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