Plumbing Marketing
That Fills Your
Schedule
Plumbing leads come in two types: the homeowner who needs you right now, and the one who is planning a remodel. We build the marketing systems that capture both, so your schedule is full whether it's an emergency call at 11 PM or a kitchen renovation quote on a Tuesday morning.
Find Out Why Your Phone Isn't Ringing
A Fannit strategist will call you within 1 business day.
Keith Eneix, Founder
“Every contractor we work with at your level says the same thing: ‘I know I should be further along.’ This call is where we figure out why and fix it.”
Trusted by contractors across the US
Why Most Plumbing Companies
Struggle to Grow
Beyond Referrals
Most agencies have never been under a sink. They don't understand emergency service economics, the difference between a service call and a remodel lead, or how to market drain cleaning vs. water heater replacement. We do, because we built Fannit to save our own father's contracting business.
Let's fix your lead pipelineYou're losing emergency calls to competitors
Emergency plumbing searches happen at all hours, a burst pipe at midnight, a water heater failure on a Sunday morning. If you're not in the Google Local Pack for 'emergency plumber near me', those high-ticket, high-urgency jobs are going to whoever ranks above you. We fix that with LSA, Local Pack optimization, and a website built to convert panicked homeowners into booked calls.
Your cost-per-lead is too high
If you're spending $150+ per lead on Google Ads, something is wrong. Most plumbing contractors we talk to are either overpaying for broad keywords or running campaigns that haven't been touched in months. Our plumbing-specific campaigns average $35–$80 per lead, because we know which keywords convert (water heater replacement, drain cleaning, slab leak) and which ones waste budget (DIY plumbing how-tos, supply store searches).
You're invisible in the Local Pack
Most plumbing companies have fewer than 25 Google reviews. Google's Local Pack algorithm rewards businesses with consistent review velocity, proximity signals, and a fully optimized GBP profile. If you're not in the top 3, you're invisible to 68% of searchers who never scroll past the map pack. We build review systems that generate 3–5 new reviews per week automatically.
Your agency doesn't understand plumbing economics
Most marketing agencies use the same playbook for a dentist and a plumbing company. They don't understand the difference between a $150 service call and a $12,000 repiping job, why emergency and scheduled service require completely different ad strategies, or how to market drain cleaning vs. water heater replacement vs. sewer line repair. We do, because we've been doing it exclusively for contractors since 2010.
You're stuck on referrals and repeat customers
Referrals and repeat customers are great, but they don't scale, and you can't predict them. A digital lead generation system means you control your new-customer pipeline. When you need more revenue, you turn up the marketing. When you're at capacity, you turn it down. That kind of control is only possible with a real digital marketing system.
What Actually Drives
Plumbing Leads in 2025
Four tactics that consistently generate the highest ROI for plumbing contractors, and how we implement each one.
Google Local Service Ads (Google Guaranteed)
$35–$80 avg. cost per leadLSA is the single highest-ROI channel for plumbing contractors. You only pay per lead (not per click), leads are pre-qualified by Google, and the 'Google Guaranteed' badge builds immediate trust with homeowners. We handle the full setup, background check verification, and ongoing bid optimization.
Local Pack Domination
44% of local clicks go to the 3-packThe Google Local Pack (the 3-pack map results) captures 44% of all local plumbing clicks. Ranking in it requires a fully optimized Google Business Profile, consistent NAP citations across 50+ directories, a steady stream of fresh reviews, and location-specific website content. We build all of it.
Emergency Service Landing Pages
3–5x higher conversion vs. standard pagesEmergency plumbing searches convert at 3–5x the rate of non-emergency searches, but only if your landing page is built for urgency. We build dedicated emergency service pages with click-to-call above the fold, 24/7 availability messaging, and trust signals that convert panicked homeowners into booked calls within seconds.
Review Generation System
3–5 new reviews per week on averageGoogle reviews are the #1 Local Pack ranking factor for plumbing contractors. We build automated post-job review request sequences via text and email that generate 3–5 new reviews per week. More reviews mean higher Local Pack rankings, which means more calls, a compounding growth loop that keeps working for years.
Plumbing Marketing Services
That Drive Measurable Results
Every service we offer is built specifically for plumbing contractors, not adapted from a generic agency playbook.
Local Search & SEO
Dominate Google Maps and organic results for 'plumber near me', 'emergency plumber [your city]', and 'water heater installation [city]'. We optimize your GBP, build local citations, and create location-specific content that keeps you ranked above competitors 24/7.
Website Design & Development
High-converting plumbing websites with emergency service call paths, financing CTAs, service area pages, and mobile-first design. Built to rank on Google and convert visitors into booked jobs, especially emergency calls at 2am.
Paid Advertising
Google Local Service Ads (Google Guaranteed), PPC campaigns targeting emergency plumbing searches, and Meta retargeting. We manage LSA verification, bid strategy, and emergency-service surge campaigns to maximize lead volume at the lowest cost-per-lead.
SEO Content Writing
Rank for high-intent plumbing queries like 'how much does water heater replacement cost in [city]' and 'best plumber near me'. Content that educates homeowners and builds trust before they ever call.
Reputation & Reviews
Automated post-job review request sequences via text and email. We help you build your Google review count systematically, because reviews are a direct Local Pack ranking factor for plumbers.
Lead Systems & Automation
Speed-to-lead SMS and email alerts notify you the moment a form is submitted. Full call and form tracking so you know exactly which campaigns are generating revenue, and which aren't.
Real Results for
Real Plumbing Contractors
Cascade Plumbing & Drain
Pacific Northwest · Residential & Commercial Plumbing
Cascade came to Fannit with zero organic presence and complete dependence on referrals and repeat customers. Within 12 months, we built a full-funnel digital marketing system that transformed their pipeline, tripling their emergency call volume and adding a consistent stream of scheduled service and remodel leads.
"Fannit transformed our emergency call volume. We went from 5–8 emergency calls per week to 20+ within 90 days of launching our LSA campaign."
How We Build Your
Plumbing Lead Machine
A proven 5-step process refined over 15 years of working exclusively with contractors.
Strategy Call
We audit your current digital presence, review your competitors, and map your market opportunity. Free, 30 minutes, no obligation.
Custom Strategy
We build a plumbing-specific marketing plan with projected lead volume, emergency vs. scheduled service mix, timeline, and budget recommendations tailored to your market.
Foundation Build
Website optimization, Google Business Profile setup, call tracking, and analytics infrastructure, the foundation everything else runs on.
Lead Generation Launch
SEO, paid ads, and content campaigns go live simultaneously. We don't wait for one channel to work before starting the next.
Monthly Reporting
Transparent reporting on leads, cost-per-lead, and revenue attribution every month. You always know exactly what your marketing is returning.
Why Plumbing Contractors
Choose Fannit
Born in the Trades
Fannit was founded in 2010 by Keith and Neil Eneix to save their father's contracting business after the recession. We are not a generalist agency that added 'home services' to our menu. The trades are our origin story.
Contractor-Only Since 2010
We do not work with dentists, law firms, or e-commerce brands. Every strategy, every case study, every piece of content we produce is built for contractors. 15+ years of contractor-specific data means faster results.
Full-Funnel Accountability
We track leads, not just traffic. Every engagement includes call tracking, form tracking, and monthly revenue attribution reporting so you always know exactly what your marketing investment is returning.
Emergency vs. Planned Work: We Know the Difference
Plumbing revenue splits between emergency calls (high urgency, price-insensitive) and planned projects (price-shopped, longer sales cycle). We build separate campaigns for each: LSA and PPC for emergency capture, SEO and content for planned project consideration. Both channels, optimized for the job type they actually convert.
The People Behind the Work
Neil Eneix Jr.
Co-Founder, Fannit
"I grew up watching my dad build something with his hands. That's why I take contractor marketing personally. Your business is someone's livelihood."
Neil Jr., Neil Sr. & Keith
The family that started it all
"We started Fannit in 2010 to save our father's contracting business. Everything we build is informed by that experience."
Keith Eneix
Co-Founder, Fannit
"Every contractor we work with is fighting for the same thing our dad fought for. We don't take that lightly."
Frequently Asked Questions
About Plumbing Marketing
Honest answers to the questions plumbing contractors ask us most.
What Plumbing Contractors
Say About Fannit
"Fannit has helped us take our business to the next level. We had an 'OK' website before, and they tuned it up to 'FANTASTIC!' Fannit optimized our mobile device compatibility, to allow our future clients to easily view our information and make appointments from their mobile devices. The team works on keeping us on Page 1 for searches, and allows us to create all our own page content, then edits for SEO optimization, to keep our Company's content completely genuine, but still get those keywords to pop."
"Fannit transformed our Kingston Radon in just 5 months! Our Google maps traffic soared, and we now rank for 1,400 new keywords. Their services have significantly increased our leads and revenue."
"I didn't know much about SEO marketing. From when we started, we're probably 9X-10X since FANNIT came on board. We've improved significantly."
Every month without a real marketing system, your competitors are capturing the calls you should be getting.
Ready to Fill Your
Plumbing Trucks?
Let's talk about your market, your competition, and what a realistic lead generation plan looks like for your plumbing business. The call is free. The strategy is yours to keep.
Find Out Why Your Phone Isn't Ringing
A Fannit strategist will call you within 1 business day.
Keith Eneix, Founder
“Every contractor we work with at your level says the same thing: ‘I know I should be further along.’ This call is where we figure out why and fix it.”
Built for the Trades. All of Them.
We specialize in four core trades, and serve many more.
Roofing
Dominate local roofing searches and fill your calendar with qualified installs.
Plumbing
Reach homeowners looking for a trusted plumber when the job needs to get done.
HVAC
Fill your HVAC schedule with high-value service and replacement leads.
Landscaping
Scale your landscaping business with marketing that attracts premium clients.