What is an Inbound Marketing Agency: The Value It Can Bring

on Inbound Marketing May 26th, 2020


Running a business is never easy. Aside from the business itself, you need to market your business to get leads, which may not be your forte. To make things more efficient for you, it is best that your leave the marketing to experts – you need an Inbound Marketing Agency.

What is an Inbound Marketing Agency? Let us put it this way: what if you can choose between going after customers and customers coming after you? Better yet, what if you could hire someone to generate and nurture leads for you?


inbound agency

What is Inbound Marketing?

Inbound marketing is best explained side by side with outbound marketing. The latter is a typical and traditional approach, while the former is relatively newer to the scene.

Outbound marketing requires you to go after your customers. Some of the techniques involved are doing cold calls, handing out brochures, and blasting e-mail spams. Customers are sought, and products or services are usually introduced to them by force.

Inbound marketing earns customers’ interests. Blogs, videos, e-books, and social media campaigns are among the tools used to reel them in. Since customers end up approaching you, there is a higher buying intent.

Choosing which strategy to use depends on your business. You can also combine both. However, inbound marketing might be better off in the hands of experts.


More helpful reading: What is a Sales Funnel?


Why You Should Hire an Inbound Marketing Agency

An inbound marketing agency is a team of experts on brand reputation and lead generation. They market your business in specific ways, generate clients, and turn them into customers. Hiring a Denver SEO Agency brings value to your business.

Increased Visibility

Most businesses increasingly rely on the internet for marketing and online visibility is a must. You need people who can make you stand out among well-established companies. An inbound marketing agency is equipped with the right knowledge and tools and will help you achieve that.

Some of the techniques used are content creation (writing blogs, creating videos) and Search Engine Optimization (SEO).

More Qualified Leads

A local inbound marketing agency reduces the time and effort you spend on unqualified leads. Their marketing strategies will specifically speak to your target audience in your area.

For instance, an inbound marketing agency in Seattle knows your audience better. This brings you more qualified leads that can be converted to customers faster.

Earned Trust

Inbound marketing takes on a gentler approach. On the other hand, outbound marketing can get aggressive. People usually interpret that as desperation, which drives them away.

This is not the case with an inbound approach. It employs lead-generating strategies that earn both interest and trust. When trust is involved, lead-to-customer conversion takes less effort and the results are longer-lasting.

Improved Business

As a top inbound marketing agency, we at Fannit have invested years on learning and executing lead generation strategies. This helps you focus on other areas of your business to make it grow. As the old adage goes, “Leave it to the experts.”


Inbound marketing requires experience, specific tools and a lot of time to accomplish. If you force yourself or your team to take on the task, you will end up sacrificing other work responsibilities. If you keep searching for an “inbound marketing agency near me” and you are not certain which one, our team can help you take lead generation to a whole new level. Get in touch with us today.

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