Tony Lael 
Figuring out how to leverage customer segmentation, let alone understanding what it even is, can be a challenge for many small-to-medium businesses. HubSpot Marketing can help you as you try to find your ideal customer and then reach out to the correct buyer personas. If you try to define customer segmentation by searching on Google, … Read more
This blog is NOT going to teach you how to become an SEO (Search Engine Optimization) expert. I want to walk you through all the questions small company owners typically ask when hiring an seo services company like Fannit to help generate leads and earn more revenue. VIDEO: Preview: How to Hire an SEO Expert … Read more
Internet Marketing Strategy: The Hitchhiker’s Guide Partnering with a new internet marketing company may feel like a daunting, long process. But don’t panic. Read this first. The Fannit Team has worked with a diverse portfolio of clients in many different industries, including (but not limited to): Manufacturing Legal Healthcare / Health & Wellness eCommerce Software-as-a-Service … Read more
“Once we get set up with (insert noun here), all of our problems will be solved!” Too often, this line of thinking that can be highly alluring for a company or a team within it. It’s nice to think that the solution to all of our problems is external and can be resolved merely by … Read more
In an era where online presence is more than just a luxury—it’s a necessity—understanding how to leverage local digital marketing is essential for any business aiming to dominate its local market. What is local digital marketing, you ask? Simply put, it’s a specialized approach to digital marketing that focuses on reaching customers in a specific … Read more
Inbound Sales and Marketing Inbound, as an umbrella term, is a popular technique that many businesses have spent lots of time and money in trying to integrate into their inbound marketing strategies. When trying to map out how your marketing budget should allow for this, don’t forget to include inbound sales. “Wait, you want us … Read more
Hiring a marketing agency can be a game-changer for small businesses. These agencies are like expert navigators in the complex world of digital marketing, excelling in areas like SEO and social media marketing. Marketing partners skillfully make the most of limited budgets and provide a diverse talent pool for small businesses that often face resource … Read more
Let’s face it—our inboxes are overflowing. But every now and then, we get an email that feels… different. It speaks to something we’ve been searching for—whether it’s a product, a service, or even inspiration for our next Airbnb getaway. These aren’t random messages—they’re carefully crafted touchpoints, often rooted in smart B2B email marketing strategies. In … Read more
What does Digital Marketing look like? We researched 7 years worth of internet marketing campaigns and discovered some trends around why marketing fails. We hope this post helps you avoid the mistakes we’ve made. Growing your small to medium-sized business today takes a solid understanding of how to operate at least one successful digital marketing … Read more
