Having a website isn’t enough—it needs to perform. For service contractors, your website is often the first impression potential customers get. But the big question is: Is it converting visitors into booked appointments? At FANNIT, we’ve helped hundreds of contractors build and optimize websites that don’t just look good—they work. During our recent webinar, Websites … Read more
Organic marketing is an effective way to drive traffic to your business site, but there are many different search engine optimization (SEO) metrics you need to monitor. In simple terms, metrics for SEO are the statistics that help you determine the performance of your organic marketing efforts. There are many different trackers that allow you … Read more
Let’s face it—our inboxes are overflowing. But every now and then, we get an email that feels… different. It speaks to something we’ve been searching for—whether it’s a product, a service, or even inspiration for our next Airbnb getaway. These aren’t random messages—they’re carefully crafted touchpoints, often rooted in smart B2B email marketing strategies. In … Read more
