If your dealership is facing increased competition, your best bet is to opt for effective automotive RV digital marketing strategies. That said, there are multiple channels that you can use to connect with your potential customers. It’s essential to understand the different approaches and how these work in order to get the best results.
At Fannit, our team of RV digital marketing specialists has helped dealership owners develop engaging online campaigns. In this article, we’ll share 21 digital marketing tips to help dealers generate a higher number of RV leads and close more sales.
21 Automotive RV Digital Marketing Tips for RV Dealers
Before jumping in into our RV digital marketing tips, it’s important to understand that all businesses are different.
In addition to boosting our brand, you also need to keep your buyers’ collective interest in mind while creating your promotions. Your company should also keep close inventory and ensure that shoppers get access to the most updated data. To achieve all this, you should avoid cookie-cutter approaches and create a tailored plan designed specifically to help your business.
Here are 21 digital marketing tips to help you sell more RVs.
1. Focus on Local SEO Leads
Online shoppers now turn to Google and other platforms to find RV dealerships in their areas. These users know that search platforms will list local results in order to quality and relevance.
RV search engine optimization or SEO is a technique that can help you claim the top spots whenever there’s a relevant search on Google. This RV dealership marketing strategy can be tailored to any budget and help attract potential buyers from all demographics.
2. Create a Distinct Email Marketing Campaign for Different Customers
No list of RV dealer digital marketing techniques is complete without email marketing. Email sequences can be used to inform audiences, promote deals, improve RV sales, and help your business build a great reputation.
Keep in mind that your email campaign should consist of many different sequences. Some sequences should be designed to advertise your best deals and encourage new customers to purchase additional accessories.
3. Work on Your Branding and Tone
One thing that marketing on the web and conventional advertising have in common is the need to portray the right message. Make sure to work on your brand image and tone to ensure that you attract the right buyers.
4. Choose an Engaging Website Design
Your website is your online storefront. Therefore, you need to choose a site design that’s intuitive and engaging. This will encourage customers to browse your different pages and help Google bots read your site. Which, in turn, should improve your SEO site performance.
5. Target Your RV Marketing Content
Recreational vehicles come in an array of shapes and sizes, all of which bring unique features.
This is the reason why the buying process is different for each demographic group. You should take the time to decipher these patterns and create targeted campaigns for each individual target.
6. Establish PPC Ads Through the Best Channels
Organic online research marketing like SEO is effective, but it does take some time to produce results. Instead of relying solely on SEO traffic from search engines, your RV internet marketing strategy should also include paid ad campaigns through Google Ads and other relevant platforms.
7. Don’t Be Afraid to Invest in Paid Social Media
Paid social media ads are technically a form of PPC, but many RV owners avoid this strategy because they believe it brings no value.
The reality is that social media is one of the best places to connect with interesting prospects. Most people use a combination of Google and a form of social media to learn about a dealership and the recreational vehicles in its inventory. This makes Facebook Ads and other paid social platforms extremely valuable, especially when engaging younger customer segments.
8. Curate a List of Great Social Media Postings
Building a loyal following that consists of a relevant audience takes a significant amount of work. To simplify the process, you should consider curating a list of posts that includes images, links, and the written content of each publication. The idea is to have ready-made content that’s been well-curated, which means that the time investment will pay off in the form of interested users.
9. Leverage Video Ads for User Experience and SEO
Many RV dealerships have found digital marketing success with video campaigns. However, the majority of owners are still against this technique because they believe it brings budget constraints, opting for other proven strategies instead.
The good news is that the production of high-quality RV marketing video materials has never been more affordable. Not only this, but search engines are starting to prioritize video content more than ever before, making it the best time to invest in this type of advertisement.
10. Boost Your RV Exposure in the Right Season
As an RV dealer, you need to keep your audience in mind whenever you make marketing decisions. This includes the actual rv advertising strategies as well as the exact time period that your campaigns will run for.
Make sure that you boost your top RVs through blogs, paid ads, and other methods just before the high season begins. Unlike cars, prospects in the RV industry tend to search for and purchase motorhomes on very specific dates. So, analyze your own purchase patterns to determine when your RV dealership has the highest sales rates.
Additional RV Marketing Tips to Attract More Customers
In addition to our 10 tips, here are 11 actions you can take to get more traffic, improve your content creation process, and get better results from your dealer advertising efforts.
- Take care of any necessary maintenance before listing
- Take good, well-lit photos that give a sense of the layout and special features
- Add as much specific information as possible, starting with the year, make, and exact model
- If there are known problems, be upfront, and make sure your price reflects any needed repairs
- Be clear about what items are included in the sale
- Research the sales market
- Consider what you financially want and need
- Remember to ask for positive reviews
- Don’t forget the importance of physical advertising
- Promote your RVs to family and friends
- Invest in high-quality visual content
Most Effective RV Marketing Tips & Strategies for Your RV Business
Developing a successful RV marketing strategy requires a huge amount of research and an in-depth understanding of the different promotion platforms available.
Today, the vast majority of consumers turn to online channels to find an RV dealer. This means that digital marketing is now the best way to reach prospects trying to buy an RV in your area. However, digital marketing is an umbrella term that includes a wide range of promotion alternatives, so you need to create a strategy tailored to your business.
Organic search platforms, social media networks, and email campaigns are just a few of the resources you can leverage. But, all of these channels need to work in unison to maintain a consistent message and deliver the right results.
Importance of RV Dealer Marketing Services
Focusing on RV dealer marketing is now a priority for all dealership owners.
Now, creating a marketing strategy from scratch, implementing it, and adjusting its different elements based on performance is a full-time job for an entire team. It’s possible to put together an internal team to handle your marketing strategy, but the recruitment process alone can take months.
In case you already have an advertising team taking care of other projects, handling a full digital marketing campaign can add an immense amount of pressure. This is even truer for teams that don’t have experience with RV online marketing campaigns.
Partnering with a knowledgeable RV digital marketing agency is a great solution as this can help you enjoy the benefits of online advertising without putting additional pressure on your internal team. Besides this, your marketing campaigns are far more likely to produce results right away.
Our RV Marketing Strategies
At Fannit, we’ve been developing RV dealership marketing online campaigns for more than a decade. In addition to being familiar with the nuances of platforms like Google Ads and Instagram, we also understand the prospects that RV businesses are looking to attract.
Our team will create a tailored marketing strategy based on your goals, budget, inventory, and audience in order to get results as quickly as possible. We then build the different campaigns and make data-based decisions each step of the way.
Here are some of the techniques we’ve used to promote RV dealerships successfully in the past.
Market to Segmented Audiences
PPC platforms, emails, and other forms of digital advertising give you the ability to promote your RV dealership to different audiences. In addition to creating different audiences based on their similarities, we also create tailored campaigns for each cohort. This ensures that the impact of your ads and other types of content is completely amplified.
Strategically Designed Website & Data-Backed Improvements
You may have heard this before, but it’s still true: your website is a reflection of your business. Some customers will treat it like the digital version of your dealership, so your pages need to be both attractive and functional.
At Fannit, we assign a team of strategists, consultants, and designers to each one of our clients. These professionals can help ensure that your site has all the necessary requirements for success, including:
- Conversion-optimized forms
- A responsive design that adapts to the user’s screen
- Functional landing pages for your ads campaigns
- Strategically-placed CTAs
- Information-rich content that showcases your expertise and more
SEO
SEO is among the best approaches when it comes to digital marketing for RV dealers. The reason for this is that Google is a major source of engaged prospects who are actively looking for a new RV. The best part is that SEO traffic doesn’t have additional charges, so you can build your sales funnel and generate quality leads without having to pay for each one.
Social Media Marketing
Instagram, Facebook, and other social networks play a similar role when it comes to RV marketing. Potential customers use these channels to make decisions. Fannit can help you identify the best alternatives and ensure that you have a strong presence on the most important networks.
Paid Advertising
Google Ads, Facebook Ads, and other PPC platforms can help produce results right away. Our team can help you shorten the learning curve and build a campaign that generates quality leads as soon as it goes live. Plus, we’ll make sure that your PP strategy is aligned with your SEO, social media, and all other approaches.
Email Marketing
Like all classics, email marketing still delivers results. Our team has the experience to bulk up your email subscriber list and create different sequences that help you transform these users into quality leads.
Content Marketing and Overall Consistent Content
Content marketing is among the most effective inbound approaches, plus it’s compatible with all other forms of online marketing. Our team has the ability to develop valuable materials that captivate potential customers and place you among the leaders in RV content.
Frequently Asked Questions (FAQs): RV Dealer Marketing
Here are some of the most common FAQs that RV dealership owners have while promoting their businesses.
What is the target market for RVs?
Every RV dealership has a unique target audience. Rather than following a set strategy, you should conduct internal and external research to identify the right audience for your business.
What is the average age of an RV owner?
The average age of an RV owner has decreased since 2020. A whopping 40% of all RV owners fall between the ages of 18 and 54 years old.
Is the RV industry growing?
Research suggests that the value of the global RV industry is set to surpass the 87.99 billion USD mark by 2028. This represents a compound annual growth rate of 6.7% during that period, signaling that the industry is still on the rise.
How big is the US RV market?
The economic impact of the RV industry, which includes the value of the industry as well as the jobs created and other contributions to economic growth, is valued north of 140 billion USD.
Conclusion
Motorhomes have grown in popularity over the last few years. However, RV dealers need to outperform a large number of competitors, so these business owners need to implement effective strategies to help them stand out and connect with their potential customers.
If you want to learn more about working with our team of RV digital marketing consultants, get in touch with Fannit today and our team will be glad to help.
Related Case Studies: RV Dealer Marketing Case Study
