There are dozens of methods to promote your company on the internet, but organic marketing remains one of the most popular and effective approaches.
Search engine optimization (SEO) is the most popular type of organic marketing. But, there are actually several techniques that fit this description. But, the only way to successfully engage the target audience and drive as much organic traffic as possible is to understand the different channels you can use.
In this article, we’ll tell you everything you need to know to get started with this type of marketing. This includes the organic marketing definition and how it differs from paid advertising. You’ll also learn how paid techniques relate to your organic digital marketing strategy.
Finally, we’ll share the pros and cons of your organic marketing efforts as well as give you tips on using blog posts and similar pieces to drive traffic to your business pages.
What is Organic Marketing?
An unpaid or organic marketing strategy is a promotion plan that focuses on driving traffic through non-paid channels. This includes search engines, organic social media posts, guest posts on relevant sites, and similar content.
The idea behind this approach is that you don’t pay for every individual visitor or lead that enters your website. Instead, you invest resources into generating great content. This, in turn, attracts users who are already looking for this type of content on search engine results pages (SERPs) and similar places.
Why Go With Organic Marketing?
Out of all the online marketing strategies available, organic and word-of-mouth marketing are the most cost-effective. But, while word-of-mouth is still valuable today, an organic marketing strategy provides a structured, predictable way to get leads through high-quality content.
Getting potential customers is extremely difficult. In addition to competing with a huge number of direct competitors, your blog content is also competing with other websites to get the best rankings on Google search results.
Organic marketing strategies can help you claim the top rankings on a long-term basis while also promoting your case studies and other types of content.
Organic Vs Paid Advertising
We’ve already discussed the basic approaches that allow you to rank higher and get organic traffic.
Now, let’s go over paid marketing techniques.
Paid marketing or advertising is the practice of promoting your brand, products, services, and/or content through ads.
There are many different types of ads you can use to promote your products and services, many of which allow you to build an emotional connection with the audience. Not only this, but paid ads can help you promote your valuable content while creating a positive reputation.
With that said, it’s important to note that paid marketing represents a constant investment. Whether it’s social media marketing ads, Google Ads, or a similar platform, keep in mind you’ll need to continue investing in your campaigns to get traffic.
How to Create a Plan for Your Business
The goal of organic marketing is to use unpaid channels to help generate more customers. But, how exactly can you use search engines, social media platforms, and other resources to distribute your organic content?
Every effective organic marketing campaign requires a tailored strategy. Your campaigns must consider the audience, your marketing budget, any additional resources you have available, and your goals.
Rather than using a cookie-cutter technique to get traffic to your website, you need to build a detailed organic blueprint. This should include the steps you’ll follow as well as a list of milestones that help you measure your progress and overall success.
In your strategy, make sure to include:
- Every blog post you’ll write in the next three to six months
- Actions you’ll take to boost brand awareness in your unpaid content
- Social media networks and a breakdown of the posts you’ll leverage
- The identification and creation of evergreen content
- How your paid and organic strategy will coexist (including organic content marketing and other approaches)
- An outline of the optimization schedule you plan to follow
Pros and Cons of Organic Campaigns
Learning how to create content that your audience is looking for is a great start. But, You also need to understand the pros and cons of attracting traffic through unpaid channels to craft the best possible plan.
Let’s take a look at the pros and cons of using unpaid means to bring traffic to your site.
Getting customers on your pages without having to pay for individual leads is already a huge benefit. But, there are many other advantages that come with this form of brand promotion.
Modern consumers turn to search platforms and social media networks whenever they want to find a local business. Having your website strategically placed on these platforms can help you drive a high number of customers located in your service area to your site.
Opening a social media account is free, plus creating and establishing a website has never been more affordable. It’s no surprise that, when compared to conventional ads, unpaid means are extremely cost-effective.
Take organic search marketing (SEO), which is a technique that allows you to bring users to your website by adjusting various key variables on your site.
One of the reasons why organic growth marketing is so successful is because it creates an engaging experience.
When prospects find your company through their own means, they feel more empowered and engaged.
Organic SEO marketing and similar approaches help you achieve a higher level of visibility for your business. So, when your prospects come looking for a blog post, page, or another piece of content that answers their questions, your pages will be ready.
As with other digital techniques, unpaid online techniques can be tracked and monitored. This allows you to gauge the success of your efforts and make adjustments to get better results.
Organic search marketing is suitable for promoting all types of businesses, including B2B organizations. Not only this, but you can use it to promote seasonal offers, special promotions, and other marketing initiatives.
Although it’s extremely effective, organic search engine marketing has a few setbacks you may want to consider.
Results Are Gradual
The results obtained through organic online marketing are gradual. This means that you need to start working on your campaign a few months or weeks before you start seeing results.
Campaigns Require a Full Understanding of Search Platforms
People behave differently when on Google, Facebook, and other search-capable platforms. To create great materials off the bat, you need an in-depth understanding of each one and how it affects user behavior.
Monitoring and Optimization Are Not Optional
Monitoring the results of your unpaid efforts is not an option, and neither is optimizing your pieces. You need to create a schedule, adhere to it, and monitor your stats closely to guarantee success over a longer period.
Frequently Asked Questions (FAQs)
How Do I Start Organic Marketing?
The best way to start with this type of marketing without requiring a learning curve is to work with an experienced and renowned agency like Fannit.
How Is Organic Marketing Measured?
Your organic marketing performance can be measured through specific metrics chosen for your business. You need to identify these metrics and start tracking them before your campaign actually goes live.
Unpaid marketing is a great technique that can help you reel in more traffic and funnel each visitor to the most relevant page.
That said, you need to understand the different platforms you can use to post content and build your business brand without additional costs.
If you want to find out more about working with an experienced agency, contact our team and we’ll be glad to help.