There are two types of people in this world -- those who click on ads, and those that don’t. Many firmly believe that these two types of people are divided about 50/50 when it comes to selecting display search results.

While this may have been true in years past, it isn’t anymore.

These days, searchers who are looking for a product or service click on ads twice as often as organic listings. Nearly 64.4% of people are now willing to click on a Google Ad when they are looking to buy an item or service online.

This free guide is the go to resource for learning how to run an effective paid search campaign.

In this guide you will learn:

  • The importance of quickly identifying High and Low Performing Keywords and campaign iteration
  • Lead targeting
  • How to incorporate landing pages and iterate for better campaign results
  • Best practices for discovering high performance long tail keyword opportunities
  • How to accurately measure the performance of each ad and more!

Grab your free copy over to the right, and start optimizing your paid search campaign for driving cost effective leads!

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Get Your Free Guide!