Digital Marketing Tips: 20 Strategies That Drive Results

Actionable digital marketing tips: 20 strategies that drive results that home service contractors can implement today to generate more leads and grow revenue.

In the competitive world of home services, simply offering great work isn't enough; you need to be found. Digital marketing is the essential tool that connects your expert services, whether roofing, HVAC, or plumbing, directly with homeowners actively searching for solutions. This guide will equip you with the strategies to make your business visible and attract a steady stream of local clients.

Neil Eneix on Ecommerce • September 22nd, 2020

By following search engine optimization (SEO) tips and a solid digital marketing strategy, you can ensure that your company is available whenever prospects are looking for your services.

But, the only way to develop a successful plan is to stay up to date with the latest changes and research practices that will set you up for success.

Like consumer trends, search engine optimization best practices are always changing. This is a result of search engines optimizing the results they show based on consumer preferences.

Developing a successful SEO strategy is a continuous task, so you need to find the time to monitor, manage, and adjust your campaign in order to achieve the best results.

With the above in mind, learning how to build an effective SEO machine is a gradual process.

At Fannit, we have decades of combined experience developing and implementing SEO strategies for clients in a wide variety of industries.

Our team understands the different variables that influence your rankings, so we’ve put together a list of tips to help improve your website’s search results.

Let’s take a look at the definition of SEO, the factors that affect your organic positions, and tips to help improve your site’s rankings.

16 SEO Tips to Help You Develop a Successful Online Marketing Machine

Below, we’ll go over the best SEO tips and tricks that can help get good rankings on Google and other search platforms for your blog posts and other pieces of.

1. Create a Holistic Online Marketing and SEO Strategy

Before you start creating materials or posting new content, you need to make sure you have a solid plan in place.

Implementing organic search marketing may not produce the results you’re looking for if you don’t have a clear road map.

Instead, develop a holistic approach, set both short and long-term goals, and distribute your resources among organic search marketing and other supporting strategies.

2. Remove Unnecessary Website Elements

Although there are many technicalities, good search engine optimization advice also covers user-facing elements, like the individual parts of your pages.

Long videos, sliders, and similar components can slow down your website. Plus, these extra features don’t always produce the desired effect.

By removing unnecessary elements that don’t boost user experience, you can reduce loading speed and make sure that your pages are as fast as possible.

3. Start Linking to Other Relevant Sites with Good Authority

Relevant link building is one of the best tips for search engine optimization. But, linking to other authoritative platforms in your content will also help boost your rankings and give you a well-rounded backlink profile.

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More Helpful Reading: free backlinks

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Instead of evaluating sites through experience, always check the authority metrics of the pages you’re linking to. Always link to pages that have authority ratings that are either the same or higher than your own.

4. Create Content for Your Readers First, Then Search Engines

One of the biggest traps that many companies fall into is writing content for search engines.

It’s true that you need to comply with search platform requirements to get indexed and appear in search results, but the main goal is to attract paying customers.

So, remember to write first for potential customers, then for search engines when creating new content. Your first goal should always be to answer the search intent. In other words, consider the intention behind user searches when writing your articles.

5. Linking Building Through High-Quality Content

If you’re on a quest to find the top SEO tips for website managers, acquiring backlinks needs to be on your list of things to implement.

Linking to quality pages in your content gives you a small boost, but having authoritative platforms link back to your pages can fast-track the results you get.

The key is to take your time with each blog post, research the topic, and create a piece of content that’s better than the pages featured in the top results.

After finishing each blog post, you should also publish it on social media and try to incorporate it into your email sequences or in another part of your strategy that will boost its exposure.

6. Organize Your Internal Links Structure

Even if your potential customers don’t always navigate your site in the most logical way, it needs to have an organized and logical internal links structure.

Crawlers read and interact with your website from top to bottom as if it were a book, so these pieces of software go line-by-line clicking on each link separately.

If the internal links structure isn’t logical, search platforms will assume that your site is hard to navigate, which can reduce your ranking.

The best SEO suggestion to avoid this is to create a logical structure and ensure that all the links on your site are well-placed.

7. Implement Google Search Console and Other Analytics Tools

Having access to your website metrics is essential, but Google Analytics only provides information on the way people behave on your site.

Google Search Console, another one of the search platform’s free business tools, can help fill the gaps and tell you how your website is performing in terms of search results rankings.

Google Search Console also provides backend information about your site and it can help ensure that all technical elements are up to date.

Plus, you also have access to educational resources, so you can pick up local SEO optimization tips as well as other advanced techniques.

8. Develop Enticing Titles and Meta Descriptions

The title and meta description used on each page may seem trivial compared to some of the SEO marketing tips we’ve discussed.

But, these variables play a crucial role because they tell crawlers and search platforms what the content on your pages is all about, so you should carefully craft every meta description according to the contents of its page.

Remember, you’re writing for users first, so develop enticing titles and meta descriptions, then ensure that they include the keywords you want to target.

9. Adjust Your Website’s Backend Elements

As we mentioned before, there are many technical SEO tips you can implement.

From including the right title tag on each page to ensuring that your images have the right alternative description, all of these technical elements contribute to a well-structured site.

There are dozens, if not hundreds of variables that need to be checked on your website’s backend.

Your best bet is to work with a knowledgeable agency and get a free audit to see how your site is currently performing.

10. Use Informative and Well-Structured URLs

Similarly to the title and description, you need to make sure that your URLs are both informative and keyword-rich.

In addition to search platforms using them, a lot of consumers have also developed the habit of checking URLs.

So, if your pages seem irrelevant, you’ll lose out on a chunk of your traffic.

11. Fix Any and All Errors On Your Pages

Whether it’s outdated information, technical elements, typos, or even crooked images, you need to review your entire website and correct all errors found on each individual page.

Although crawlers are relatively basic, they have the ability to detect small errors that affect user experience, so these can end up hindering your page’s performance in the long run.

12. Invest Time Into Building a Strong Social Presence

Social media has become an important tool consumers use to research companies and get recommendations from friends.

The value of social networks exceeds that of a simple publishing platform because they allow your company to interact with your audience and consistently generate quality leads.

13. Implement Keywords Throughout Your Content (Even in Your Images!)

Conducting thorough keyword research is very important, but you need to go beyond general keywords that are difficult to rank for.

These terms have their time and place, but you should start by targeting long-tail keywords that are easier to rank for and also have higher conversion rates.

Also, make sure that the content on each individual page is targeting a specific set of keywords that don’t overlap with others on your page.

If not, you may have two pages competing for the same keywords, which may lower the ranking of both.

14. Include Schema Markup in Each Individual Page

Have you ever seen search results that have a featured snippet with relevant content in it? These can make search results stand out and attract more attention.

The good news is that your page can also feature snippets, knowledge panels, and similar elements thanks to schema markup vocabulary.

Like other Google SEO tips, techniques, and tricks on this list, schema implementation has a certain degree of technicality. So, take the time to learn to build sites using these standards or contact a knowledgeable agency that can help.

15. Create a Dedicated Writing Process

Quick SEO tips can give you small boosts in ranking, but developing and publishing quality written content on a regular basis will produce more noticeable improvements.

However, developing great content takes time, so you’ll see results gradually. Your best bet is to create a writing process that’s to be followed by all writers as this will help ensure consistency across all your content.

The more pieces of top-notch content you produce, the higher your rankings will be. So, make sure to create a content calendar to go along with the process guidelines and keep you publishing new pieces on a regular basis.

Just remember that you should never sacrifice content quality for volume.

16. Track and Monitor Your Results to Make the Right Adjustments

It’s impossible to know how well your content and links are performing without tracking and monitoring your campaign.

Before you start publishing materials, you need to install a reliable tracker that lets you see the performance of each individual page, which links are sending traffic your way, and how you can improve internal link building.

What is SEO?

There’s no question that the internet has become the best place to market your products and services.

Google estimates that close to 63% of all sales begin with an online search, regardless if the purchase was made online or at a physical location.

Whether you serve consumers or other companies, your potential customers rely on search engines like Google to help them find local, regional, and international providers.

In simple terms, SEO is the branch of digital marketing that focuses on promoting your products and services through organic search engine results.

Instead of paying for ad placements, SEO focuses on getting your Google’s first 10 positions whenever there’s a relevant search.

After all, 3 out of 4 users never make it to the second results page, so the only way to reel in significant traffic from search engines is to be among the websites that appear in the first 10 positions.

But, as you probably know already, getting to the top rankings is no easy feat.

Most companies are already marketing their solutions online, so getting an early-bird advantage isn’t really an option anymore.

That said, Google made more than 3200 updates over the span of two decades, so staying on top of the latest SEO optimization tips can give you an edge over competitors.

How Do Search Engines Rank Websites in Results Pages?

It’s common for companies to look for SEO blog tips that help them improve their writing.

But, this alone won’t be enough to get you to the covered first positions.

Google and other search platforms have developed unique algorithms that take hundreds of factors into consideration in order to generate the best results whenever there’s a relevant content query.

Users rely on search engines to provide them with the best results in order of quality.

So, these platforms evaluate each page and determine whether it’s a good fit based on the searcher’s location, intent, and other variables.

It’s important to note that all websites are different, so you’ll need to find the best approach for your business site.

For example, you may notice that some companies have very little content but still manage to land near the top of Google search results, but this doesn’t mean that you should do the same.

Organic search marketing doesn’t come with a defined set of rules.

Instead, you need to analyze your website’s current performance, explore the different techniques you have at your disposal, and find a combination that works.

Let’s take a look at some of the elements that directly and indirectly affect your website’s rankings on search engine results pages.

Page Loading Speed

Although some SEO tricks and tips are easy to understand, it doesn’t mean that they’re easy to implement.

Site speed is a great example because reducing the load time on your pages can significantly improve your rankings.

However, knowing what elements you can remove to help reduce page speed without sacrificing user experience may not be as straightforward.

In some cases, you may not have to remove any elements at all, but take different steps like changing servers or eliminating unnecessary code from your site.

Having in-depth knowledge and understanding of the variables that can affect loading speed can help you make the right chances.

If you’re not sure how to take care of this, visit https://www.fannit.com/seo/ and get in touch with us.

We’ll be glad to help!

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More Helpful Reading: Top 9 SEO Metrics to Monitor

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Relevance to the User Intent

One of the many reasons why users rely on search engines is because of their ability to generate relevant results in a matter of seconds.

Although most people in the marketing industry (including ourselves) refer to Google’s ranking system as a single unit, the truth is that this mechanism is made up of a large series of individual algorithms. And, one of them is specifically designed to determine how relevant content is whenever a user conducts a search.

Before implementing each SEO trick we’ll discuss, you have to learn about the factors that help determine your relevance.

This includes the keywords in your content, the functionality of your pages, expertise indicators, locations, and your site’s backend settings, just to name a few variables.

Domain Age

You can search for all of the SEO advice in the world, but the age of your website is the one thing you won’t be able to change or adjust.

In some instances, websites that have been running for longer outweigh new platforms — but this isn’t always the case.

Google has claimed that, on its own, domain age has little to no impact on your site’s rankings.

However, by objectively analyzing ranking trends, we have observed that domain age can help determine which site has the highest relevance if all other factors are matched.

So, even though it’s not one of the main factors, establishing your website and continuing to use this platform over a long period of time can pay off later on.

Keywords

No list of Google search optimization tips is complete without discussing keywords. In a nutshell, keywords are the terms that users input when conducting a search.

Besides literally describing the information that the user is trying to find, the keywords also help Google and other search platforms understand the intent that every individual has whenever there’s a query.

What does this mean for your website? It’s simple, you have to implement the keywords that your prospects use to find your services into your content.

The Benefits of Search Engine Optimization

If you’re still on the fence about whether or not you should implement SEO, here are some of the main benefits of doing so:

Generate More Leads

One of the main benefits of SEO is that it helps you generate more leads that come directly to your website.

Available to Potential Customers Around the Clock

One of the biggest challenges for companies that rely on traditional marketing is reaching consumers when they are available.

After all, these companies often work at the same time as consumers, and making sales phone calls early in the morning, during lunch hours, or late in the day doesn’t always generate the best results.

The good news is that your Google and your website are available to your customers around the clock.

Your potential clients are able to run a search, find your site, and learn about your products at any time of the day without input from you or any of your team members.

And, the best part is that they can submit a question while learning about your services, which empowers them to reach out to your company.

Suitable to Target Prospects in All Stages of the Funnel

While many SEO tools and tips focus on the lower parts of the funnel that are designed to convert customers, this marketing technique is actually suitable for buyers in all stages of the decision-making process.

Marketing through search platforms allows you to attract top-of-the-funnel prospects that need nurturing, mid-funnel leads that already have an interest in your product, and potential customers who are lower in the funnel and ready to speak with your sales team.

Organic search marketing is an alternative to target leads during any stage, but you have to understand your buyer’s journey.

All companies and industries are different, so you need to analyze the steps that users take on the way to becoming your customers.

Once you have a deep understanding of your buyer’s journey, you can develop organic content for the different parts of your sales funnel.

Complement PPC, Social Media Marketing, and Other Promotion Techniques

Even if you choose to keep it basic and implement simple SEO tips, these actions will complement and boost other areas of your digital marketing strategy.

Companies that have developed social media, email marketing, and similar plans will likely experience improvements in performance across all efforts.

Result in Higher Digital Marketing ROI

Organic search leads are known for being the most cost-effective in terms of return on income (ROI).

The ROI of your marketing campaigns measures the funds you invest against your revenue, so you can see how much profit you make for each dollar spent.

You don’t have to plunge right in either — you can implement some easy SEO tips and measure how well these efforts perform to get a taste of the potential this marketing strategy has.

How to Choose the Best Search Engine Optimization Agency

Learning about the Google Search Console, keyword research, featured snippets, and other SEO concepts can be a daunting task, especially if your marketing depends on it.

Instead, you can choose to work with an agency that specializes in organic Google search rankings.

Now, attracting search engine crawlers, creating an internal linking plan, and converting site visitors require an extensive amount of experience.

Therefore, you should aim to work with a knowledgeable and reputable agency that has experience transforming low-quality content into top-ranking pages.

Now, vetting your potential partners is not a straightforward process.

Your best bet is to find an SEO tactics expert that takes the time to evaluate all your website pages and perform a site audit.

Only then will you know what your needs are, which strategy makes sense, and who can help you get more organic website visitors.

Do you find that you have better products than other sites, but still can’t get more organic traffic? Having a good meta description and choosing a target keyword is not nearly enough to get you ranked on search engines like Google.

If you want to find a profitable target keyword for every page, appear on relevant search queries, and get better rankings than those other sites, we can help.

Need Help with Your Online Marketing? We’ve Got You Covered

Mastering SEO isn’t easy, especially if you want to implement advanced tips that improve the performance of your campaign.

You need to know how to develop a solid link-building plan, create high-quality content for each page, and make sure you get traffic from relevant links in your industry.

At Fannit, we specialize in creating engaging content, developing link-building strategies, and managing our client’s entire digital marketing strategies.

If you want to learn more about the best SEO tips and techniques, or simply want to get started with your strategy creation, get in touch with us today and our team will be glad to help.

Read more: https://www.forbes.com/sites/forbesbusinesscouncil/2020/07/30/small-business-seo-seven-tips-to-rank-your-website-on-google/

Recommended Article: Show Up First On Google Search

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How This Applies to Home Service Contractors

• Roofers: By optimizing their website for local SEO, roofers can appear at the top of search results when homeowners in their service area search for "roof repair near me" or "best roofing company." This drives immediate, high-intent leads.
• HVAC Technicians: Creating blog content around common HVAC issues, like "why is my AC not cooling?" or "furnace maintenance tips," allows HVAC companies to attract potential customers seeking solutions, establishing themselves as trusted experts.
• Plumbers: Utilizing online reviews and testimonials as a key part of their digital marketing strategy helps plumbers build social proof and trust, encouraging new clients to choose their services over competitors.

Mastering digital marketing isn't just about being online; it's about strategically positioning your home service business to capture demand and build lasting customer relationships. By implementing these tailored strategies, you can ensure your services are found by those who need them most, when they need them. Ready to transform your online presence and grow your business? Schedule a free strategy call