Concrete Contractor
Marketing That
Fills Your Calendar.
We help concrete contractors dominate local search, generate qualified leads, and scale to 7 figures, using the same strategies we built to save our own family's contracting business.
Find Out Why Your Phone Isn't Ringing
A Fannit strategist will call you within 1 business day.
Keith Eneix, Founder
“Every contractor we work with at your level says the same thing: ‘I know I should be further along.’ This call is where we figure out why and fix it.”
Trusted by home service contractors across the US
Why Concrete Contractor
Marketing Is Different
Concrete is a high-ticket, highly visual trade. Homeowners search for specific services, stamped concrete, concrete driveways, decorative concrete, and if you're not ranking for those terms, you're invisible to your best prospects.
Fannit was built in the trades. We know what it takes to showcase your craftsmanship and convert visual-first buyers into booked jobs.
Homeowners search for specific services, and find your competitor
Homeowners don't search for 'concrete contractor'. They search for 'stamped concrete patio near me' or 'concrete driveway replacement cost'. If you're not ranking for these specific service queries, you're invisible to your best prospects.
Your work is visual, but your website doesn't show it
Concrete is one of the most visually compelling trades. Stamped concrete, decorative overlays, exposed aggregate, these projects sell themselves when photographed well. Most concrete contractor websites bury or omit their best work entirely.
National directory sites are stealing your leads
HomeAdvisor, Angi, and Thumbtack rank above most local contractors for high-intent searches. They collect your leads and resell them to multiple competitors. A strong local SEO presence lets you capture those leads directly, without paying per lead.
Seasonal demand spikes require paid ads, but you're not running them
Spring and summer bring a surge in concrete project searches. Without Google LSA and Facebook Ads running before the season peaks, you miss the highest-demand window of the year.
Your agency doesn't understand concrete pricing or buyer psychology
Concrete projects range from $800 driveways to $50,000+ commercial pours. Generic marketing agencies don't understand how to target the right job types, qualify leads by project size, or position your company against lower-priced competitors.
What Actually Drives
Concrete Leads in 2025
Four tactics that consistently generate the highest ROI for concrete contractors, and how we implement each one.
Service-Specific Landing Pages
Service-specific pages rank 3x faster than generic pagesConcrete contractors serve multiple distinct markets, driveways, patios, foundations, flatwork, decorative concrete, and commercial work. Each service requires its own landing page targeting its own set of high-intent keywords. We build dedicated pages for each service so you rank for the specific job types you want, not just generic 'concrete contractor' searches.
Cost Guide & Project Content
Cost guide pages rank for 30+ long-tail keywords eachHomeowners and commercial buyers research concrete costs extensively before hiring. We build cost guide content for driveway replacement, patio installation, and foundation work that ranks for high-volume queries and positions your company as the trusted local expert before they ever contact a competitor.
Decorative Concrete Portfolio Marketing
Decorative concrete: 2–4x ticket vs. standard flatworkDecorative concrete (stamped, stained, polished) commands premium pricing, but only if homeowners can see the quality of your work. We build portfolio-forward websites and social media strategies that showcase your decorative projects and drive consultation requests from homeowners ready to invest in premium outdoor living.
Commercial Concrete Lead Generation
Commercial projects: 5–20x residential ticket sizeCommercial concrete work (parking lots, warehouse floors, foundations) requires a different marketing approach than residential. We build B2B-focused content, Google Ads targeting commercial property managers and GCs, and LinkedIn outreach strategies that put you in front of the decision-makers who award large commercial contracts.
Everything You Need to
Dominate Your Market
A complete digital marketing system built specifically for concrete contractors.
Local Search & SEO
Rank in the Google Local Pack for 'concrete contractor [your city]', 'stamped concrete near me', and 'concrete driveway installation'. We optimize your Google Business Profile, build local citations, and create content targeting the specific concrete services homeowners search for.
Website Design & Development
High-converting websites built for concrete contractors, with before/after photo galleries, project portfolio pages, financing CTAs, and trust signals that convert browsing homeowners into booked estimates.
Paid Advertising (Google & Meta)
Google Local Service Ads, PPC campaigns, and Facebook Ads built for concrete contractors. We target homeowners actively searching for driveways, patios, and decorative concrete, and retarget visitors who didn't convert the first time.
SEO Content Marketing
Rank for high-intent queries like 'how much does a concrete driveway cost', 'stamped concrete patio ideas', and 'concrete vs. asphalt driveway'. Educational content that builds trust before homeowners ever pick up the phone.
Reputation & Reviews
Automated post-job review request sequences via text and email. Concrete is a visual trade, homeowners look at your photos and reviews before calling. We help you build a dominant review presence that converts hesitant prospects.
Lead Systems & Automation
Speed-to-lead SMS and email alerts notify you the moment a form is submitted. Full call and form tracking so you know exactly which campaigns are generating revenue, and which aren't.
Real Results for
Real Concrete Contractors
Prime Building
Pacific Northwest · Concrete & Construction Services
Prime Building came to Fannit with zero organic presence and complete dependence on referrals. Within 12 months, we built a full-funnel digital marketing system that transformed their pipeline, generating consistent inbound leads from homeowners and commercial clients actively searching for concrete work.
"Working with Fannit transformed our pipeline. We went from relying entirely on referrals to having a consistent flow of inbound leads from homeowners actively searching for concrete work."
How We Build Your
Concrete Lead Machine
A proven 5-step process refined over 15 years of working exclusively with contractors.
Strategy Call
We audit your current digital presence, review your competitors, and map your market opportunity. Free, 30 minutes, no obligation.
Custom Strategy
We build a concrete contractor–specific marketing plan with projected lead volume, timeline, and budget recommendations tailored to your market.
Foundation Build
Website optimization, Google Business Profile setup, call tracking, and analytics infrastructure, the foundation everything else runs on.
Lead Generation Launch
SEO, paid ads, and content campaigns go live simultaneously. We don't wait for one channel to work before starting the next.
Monthly Reporting
Transparent reporting on leads, cost-per-lead, and revenue attribution every month. You always know exactly what your marketing is returning.
Why Concrete Contractors
Choose Fannit
Born in the Trades
Fannit was founded in 2010 by Keith and Neil Eneix to save their father's contracting business. We understand the economics of concrete work, not just marketing theory.
Contractor-Only Since 2010
We do not work with dentists, law firms, or e-commerce brands. Every strategy is built for contractors. 15+ years of contractor-specific data means faster results for concrete companies.
Full-Funnel Accountability
We track leads, not just traffic. Every engagement includes call tracking, form tracking, and monthly revenue attribution reporting so you always know exactly what your marketing investment is returning.
The People Behind the Work
Neil Eneix Jr.
Co-Founder, Fannit
"I grew up watching my dad build something with his hands. That's why I take contractor marketing personally. Your business is someone's livelihood."
Neil Jr., Neil Sr. & Keith
The family that started it all
"We started Fannit in 2010 to save our father's contracting business. Everything we build is informed by that experience."
Keith Eneix
Co-Founder, Fannit
"Every contractor we work with is fighting for the same thing our dad fought for. We don't take that lightly."
Frequently Asked Questions
About Concrete Contractor Marketing
Honest answers to the questions concrete contractors ask us most.
What Contractors
Say About Fannit
\"I didn't know much about SEO marketing. From when we started, we're probably 9X–10X since you guys FANNIT came on board. We've improved significantly.\"
\"Fannit has been a game changer for our business. The leads we get now are higher quality and our close rate has improved significantly. They actually understand the trades.\"
\"We couldn't have built our business without FANNIT. They've shown us how digital marketing works and have generated the local leads we've needed to keep our crews thriving.\"
Every month without a real marketing system, your competitors are capturing the concrete jobs you should be getting.
Ready to Fill Your
Concrete Calendar?
Let's talk about your market, your competition, and what a realistic lead generation plan looks like for your concrete business. The call is free. The strategy is yours to keep.
Find Out Why Your Phone Isn't Ringing
A Fannit strategist will call you within 1 business day.
Keith Eneix, Founder
“Every contractor we work with at your level says the same thing: ‘I know I should be further along.’ This call is where we figure out why and fix it.”
Built for the Trades. All of Them.
We specialize in four core trades, and serve many more.
Roofing
Dominate local roofing searches and fill your calendar with qualified installs.
Plumbing
Reach homeowners looking for a trusted plumber when the job needs to get done.
HVAC
Fill your HVAC schedule with high-value service and replacement leads.
Landscaping
Scale your landscaping business with marketing that attracts premium clients.