Reach Homeowners Before They Search.
Google Ads capture demand. Facebook Ads create it. We build hyper-local Meta campaigns that put your contracting business in front of homeowners in your exact service area, before they even open Google.
Google Captures Demand.
Facebook Creates It.
The most successful contractor marketing strategies use both channels together, Google Ads for immediate high-intent leads, Facebook Ads for building brand awareness and retargeting.
Capture Existing Demand
- Homeowners actively searching for your service
- High purchase intent, ready to hire now
- Higher cost-per-click in competitive markets
- Leads stop when you stop spending
- Best for: immediate lead generation
Create New Demand
- Homeowners who haven't started searching yet
- Build brand awareness before they need you
- Lower cost-per-impression and CPL for awareness
- Retarget visitors who didn't convert
- Best for: brand building + retargeting
Full-Service Facebook
Ads Management
Hyper-Local Audience Targeting
We target homeowners in your exact service area by zip code, neighborhood, radius, homeowner status, income band, and home value, so every dollar reaches the people most likely to hire you.
Creative & Ad Copy
Scroll-stopping photos, videos, and carousels built specifically for contractor audiences. We write and design ads that speak directly to homeowner pain points, not generic agency templates.
Facebook Lead Ads
Facebook's native lead form format lets homeowners submit their contact info without leaving the platform, the highest-converting format for contractor services with no landing page required.
Retargeting Campaigns
Re-engage homeowners who visited your website, watched your videos, or engaged with your content but didn't call. Retargeting keeps your brand top of mind until they're ready to hire.
Lookalike Audiences
We build audiences of homeowners who match the profile of your best existing customers, expanding your reach to high-probability prospects in your service area.
Conversion Tracking & Attribution
Full Facebook Pixel setup, call tracking, and form submission tracking so every lead is attributed to the specific campaign and ad that generated it. You always know your true cost per lead.
Seasonal & Promotional Campaigns
Targeted campaigns for seasonal demand spikes, storm season roofing, summer HVAC, spring landscaping. We build and launch promotional campaigns that capitalize on peak demand windows.
Monthly Performance Reporting
Plain-English monthly reports showing reach, impressions, clicks, leads, and cost per lead. No dashboards to interpret, just clear numbers showing what your Facebook spend is producing.
How We Launch Your
Facebook Campaigns
Audience Research
We build your ideal customer profile, homeowner demographics, income bands, home values, and behavioral signals, to create precision targeting for your service area.
Creative Development
We develop ad creative, images, videos, and copy, designed to stop the scroll and generate leads from homeowners in your service area.
Campaign Build
We build your campaign structure: awareness campaigns for cold audiences, lead generation for warm audiences, and retargeting for website visitors and video viewers.
Launch & A/B Test
Campaigns launch with A/B testing across audiences and creatives, identifying the highest-performing combinations within the first 2 weeks.
Optimize & Scale
We scale winning campaigns, cut underperformers, and continuously refine targeting and creative to drive down cost-per-lead over time.
Contractors Who Grew
With Facebook Ads
"We couldn't have built our business without FANNIT. They've shown us how digital marketing works and have generated the local leads we've needed to keep our crews thriving."
"I hired FANNIT to build me a website. 6 months after launch my company did an extra $750k in revenue because of the leads the website was driving."
"Fannit took us from invisible online to dominating our local market. The leads we get now are higher quality, people who are ready to buy, not just browsing."
Facebook Ads Questions,
Answered Straight.
See What Your Competitors Are Running
We'll audit your current Meta presence, show you what your top competitors are running, and build a custom campaign strategy for your market.
Get My Free Meta Audit (425) 382-7072Ready to Reach Homeowners
Before They Search?
Let's build a Facebook Ads strategy that puts your contracting business in front of the right homeowners in your service area, before your competitors do.
Contractor Facebook Ads Services
Across the United States
Fannit provides specialized facebook ads services for home service contractors in major markets across the country. Click your city to see local strategies, pricing, and results.
Don't see your city? Contact us , we serve contractors nationwide.
Built for the Trades. All of Them.
We specialize in four core trades, and serve many more.
Roofing
Dominate local roofing searches and fill your calendar with qualified installs.
Plumbing
Reach homeowners looking for a trusted plumber when the job needs to get done.
HVAC
Fill your HVAC schedule with high-value service and replacement leads.
Landscaping
Scale your landscaping business with marketing that attracts premium clients.