Flooring Marketing
That Beats
Big-Box Stores.
We help residential and commercial flooring contractors dominate local search, generate qualified leads, and compete against big-box stores, using contractor-specific strategies built over 15+ years in the trades.
Find Out Why Your Phone Isn't Ringing
A Fannit strategist will call you within 1 business day.
Keith Eneix, Founder
“Every contractor we work with at your level says the same thing: ‘I know I should be further along.’ This call is where we figure out why and fix it.”
Trusted by contractors across the US
Why Most Flooring Companies Struggle to Grow Online.
Flooring is a high-consideration purchase where homeowners research online for weeks before calling. If you're not visible at every stage of that research process, you're losing customers to competitors and big-box stores.
Let's Fix ThatBig-box stores are stealing your customers
Home Depot and Lowe's dominate flooring searches with massive ad budgets. A strong local SEO and Google LSA strategy lets you compete on proximity and trust, two things big-box stores can't match.
You're invisible in the Local Pack
Most flooring contractors have fewer than 20 Google reviews. Google's Local Pack rewards businesses with consistent reviews, proximity signals, and optimized GBP profiles. We build all three.
Homeowners don't know how to find you
Flooring is a high-consideration purchase. Homeowners research online for weeks before calling. If you're not ranking for the research-phase queries, you're losing customers before they ever know you exist.
Your agency doesn't understand flooring
Most marketing agencies use the same playbook for a dentist and a flooring contractor. They don't understand product-specific SEO, showroom traffic, or the economics of a $6,000 average installation ticket.
You're stuck on referrals
Referrals are great, until they aren't. A digital lead generation system means you control your pipeline and can scale to commercial flooring accounts and high-ticket remodel projects.
What Actually Drives
Flooring Leads in 2025
Four tactics that consistently generate the highest ROI for Flooring_LOWER contractors, and how we implement each one.
Material-Specific Landing Pages
Material-specific pages rank for 20–40 keywords eachFlooring buyers search by material, 'hardwood floor installation [city]', 'LVP flooring contractor near me', 'tile installation cost [city]'. A single generic 'flooring contractor' page misses 80% of this search traffic. We build dedicated landing pages for each material type (hardwood, LVP, tile, carpet, laminate) so you rank for the specific searches that match your highest-margin work.
Showroom & Portfolio Marketing
Portfolio pages convert at 2.5x standard service pagesFlooring is a visual decision. Homeowners want to see your work before they commit, and they want to understand the difference between materials. We build portfolio-forward websites with room visualizer content, before/after galleries, and material comparison guides that position your company as the trusted local expert.
Commercial Flooring Lead Generation
Commercial projects: 5–20x residential ticket sizeCommercial flooring (offices, retail, restaurants, healthcare) commands premium pricing and generates large, recurring contracts. We build B2B-focused content and Google Ads campaigns targeting property managers, interior designers, and facilities managers, putting you in front of the buyers who award the largest flooring contracts.
Renovation & New Construction Marketing
Whole-home flooring: $15K–$50K+ average projectNew construction and whole-home renovation projects are your highest-ticket opportunities, often $15,000–$50,000+ for a full home. We build relationships with general contractors, home builders, and interior designers through targeted content and outreach strategies that generate referral pipelines alongside your direct-to-homeowner marketing.
Flooring Marketing Services
Every service is built specifically for flooring companies, not adapted from a generic marketing playbook.
Every month without a real marketing system, your competitors are capturing the calls you should be getting.
Our Process
Strategy Call
We audit your current digital presence, review your competitors, and map your market opportunity. Free, 30 minutes, no obligation.
Custom Strategy
We build a flooring-specific marketing plan with projected lead volume, timeline, and budget recommendations tailored to your market.
Foundation Build
Website optimization, Google Business Profile setup, call tracking, and analytics infrastructure, the foundation everything else runs on.
Lead Generation Launch
SEO, paid ads, and content campaigns go live simultaneously. We don't wait for one channel to work before starting the next.
Monthly Reporting
Transparent reporting on leads, cost-per-lead, and revenue attribution every month. You always know exactly what your marketing is returning.
Built for Contractors.
Not Adapted for Them.
Born in the Trades
Fannit was founded in 2010 by Keith and Neil Eneix to save their father's contracting business. We are not a generalist agency that added 'home services' to our menu. The trades are our origin story.
Contractor-Only Since 2010
We do not work with dentists, law firms, or e-commerce brands. Every strategy, every case study, every piece of content we produce is built for contractors. 15+ years of contractor-specific data means faster results.
Full-Funnel Accountability
We track leads, not just traffic. Every engagement includes call tracking, form tracking, and monthly revenue attribution reporting so you always know exactly what your marketing investment is returning.
The People Behind the Work
Neil Eneix Jr.
Co-Founder, Fannit
"I grew up watching my dad build something with his hands. That's why I take contractor marketing personally. Your business is someone's livelihood."
Neil Jr., Neil Sr. & Keith
The family that started it all
"We started Fannit in 2010 to save our father's contracting business. Everything we build is informed by that experience."
Keith Eneix
Co-Founder, Fannit
"Every contractor we work with is fighting for the same thing our dad fought for. We don't take that lightly."
Frequently Asked Questions
Real Results for
Real Flooring Companies
Carpet to Go
Pacific Northwest · Residential Flooring Retailer
Carpet to Go came to Fannit as a single-location flooring retailer competing against big-box stores. We built a comprehensive SEO and paid advertising strategy that drove consistent inbound leads, expanded their brand online, and helped them grow into a multi-location operation generating $4.3M in incremental revenue.
“Fannit helped us grow from a small local flooring shop to a multi-location operation. The SEO and paid ads work together seamlessly. We're getting more calls than we can handle.”
What Flooring Companies Say
"Fannit helped us grow from a small local flooring shop to a multi-location operation. The SEO and paid ads work together seamlessly. We're getting more calls than we can handle."
"Fannit will do a great job finding a way to give you the best service they can. They've increased our leads by 50%."
"We couldn't have built our business without FANNIT. They've shown us how digital marketing works and have generated the local leads we've needed to keep our crews thriving."
Ready to Grow Your Flooring Business?
Get a free strategy call with a Fannit contractor marketing specialist. We'll review your current marketing, identify the biggest opportunities, and tell you exactly what it will take to grow.
Built for the Trades. All of Them.
We specialize in four core trades, and serve many more.
Roofing
Dominate local roofing searches and fill your calendar with qualified installs.
Plumbing
Reach homeowners looking for a trusted plumber when the job needs to get done.
HVAC
Fill your HVAC schedule with high-value service and replacement leads.
Landscaping
Scale your landscaping business with marketing that attracts premium clients.