Gutter Marketing
That Beats the
National Brands.
We help gutter contractors dominate local search, generate qualified leads, and compete against LeafFilter and other national brands, using the same strategies we built to save our own family's contracting business.
Find Out Why Your Phone Isn't Ringing
A Fannit strategist will call you within 1 business day.
Keith Eneix, Founder
“Every contractor we work with at your level says the same thing: ‘I know I should be further along.’ This call is where we figure out why and fix it.”
Trusted by home service contractors across the US
Why Gutter Contractor
Marketing Is Different
Gutter contractors face a unique challenge: national brands with massive ad budgets are competing for the same local searches. Without a strong local marketing system, you're invisible while LeafFilter and Gutter Helmet capture the leads in your own backyard.
Fannit was built in the trades. We know what it takes to compete against national brands and win on local search.
Gutter guard companies with massive ad budgets are dominating your market
LeafFilter, LeafGuard, and Gutter Helmet spend millions on Facebook and Google Ads. Without a strong local SEO presence and your own paid campaigns, you're invisible while national brands capture the leads in your own backyard.
Homeowners don't know the difference between you and a franchise
Most homeowners can't tell a local gutter specialist from a national franchise. Your marketing needs to communicate why a local expert delivers better work, faster service, and more accountability than a national brand.
Seasonal demand spikes require paid ads, but you're not running them
Fall leaf season and spring rains drive massive surges in gutter searches. Without Google LSA and Facebook Ads running before the season peaks, you miss the highest-demand windows of the year.
Gutter guard upsells are your highest-margin work, but you're not marketing them
Gutter guard installations can triple the average job value. Most gutter contractors don't have dedicated landing pages or ad campaigns specifically targeting homeowners searching for gutter guard solutions.
Your agency doesn't understand gutter contractor economics
Gutter jobs are high-volume, lower-ticket work that requires efficient lead generation to be profitable. Generic marketing agencies don't understand how to optimize for cost-per-lead in a high-competition, seasonal trade.
What Actually Drives
Gutter Leads in 2025
Four tactics that consistently generate the highest ROI for gutter contractors, and how we implement each one.
Storm Season & Fall Campaign Strategy
Seasonal campaigns fill schedules 4–6 weeks outGutter demand spikes in fall (leaf season) and after heavy rain events. We build seasonal campaign strategies that ramp up 4–6 weeks before peak demand, so your phone is ringing before your competitors even start their campaigns. Off-season content marketing builds organic rankings that pay off when demand peaks.
Gutter Guard Upsell Marketing
Gutter guard installs: 3–5x ticket vs. cleaningGutter guard installations are your highest-margin work, typically 3–5x the ticket size of a standard cleaning. We build dedicated landing pages, Google Ads campaigns, and retargeting sequences that target homeowners who've had gutter service and are ready to upgrade. Most gutter companies leave this revenue on the table.
Recurring Maintenance Plan Marketing
Recurring plans = 4x customer lifetime valueBi-annual gutter cleaning plans are the most predictable revenue stream in the gutter business. We build targeted campaigns that convert one-time service customers into recurring plan subscribers, using post-job email sequences, retargeting ads, and seasonal reminder campaigns that keep your schedule full year-round.
Local Pack & Google LSA Domination
44% of local gutter clicks go to the 3-packThe Google Local Pack captures 44% of all local gutter contractor clicks. Ranking in it requires a fully optimized Google Business Profile, consistent NAP citations, a steady stream of fresh reviews, and location-specific website content. We build all of it, and maintain it month after month so you stay in the top 3.
Everything You Need to
Dominate Your Market
A complete digital marketing system built specifically for gutter contractors.
Local Search & SEO
Rank in the Google Local Pack for 'gutter installation [your city]', 'gutter guard installation near me', and 'seamless gutters contractor'. We optimize your Google Business Profile, build local citations, and create content targeting the specific gutter services homeowners search for.
Website Design & Development
High-converting websites built for gutter contractors, with before/after photo galleries, gutter guard product comparisons, financing CTAs, and trust signals that convert browsing homeowners into booked estimates.
Paid Advertising (Google & Meta)
Google Local Service Ads, PPC campaigns, and Facebook Ads built for gutter contractors. We target homeowners actively searching for gutter installation, repair, and gutter guard systems, and retarget visitors who didn't convert the first time.
SEO Content Marketing
Rank for high-intent queries like 'how much does gutter installation cost', 'best gutter guards for heavy rain', and 'seamless vs. sectional gutters'. Educational content that builds trust with homeowners before they ever request a quote.
Reputation & Reviews
Automated post-job review request sequences via text and email. Gutter contractors live and die by their reviews, homeowners can't see the finished product from the street. We help you build a dominant review presence that converts hesitant prospects.
Lead Systems & Automation
Speed-to-lead SMS and email alerts notify you the moment a form is submitted. Full call and form tracking so you know exactly which campaigns are generating revenue, and which aren't.
Real Results for
Real Gutter Contractors
Evergreen Window Cleaning
Pacific Northwest · Exterior Home Services
Evergreen Window Cleaning came to Fannit as a small operation dependent on word-of-mouth. Through a combination of Local SEO, Google LSA, and a conversion-optimized website, we helped them build a consistent inbound lead pipeline that fueled $800K+ in revenue growth and allowed them to expand their crew significantly.
"We couldn't have built our business without FANNIT. They've shown us how digital marketing works and have generated the local leads we've needed to keep our crews thriving."
How We Build Your
Gutter Lead Machine
A proven 5-step process refined over 15 years of working exclusively with contractors.
Strategy Call
We audit your current digital presence, review your competitors, and map your market opportunity. Free, 30 minutes, no obligation.
Custom Strategy
We build a gutter contractor–specific marketing plan with projected lead volume, timeline, and budget recommendations tailored to your market.
Foundation Build
Website optimization, Google Business Profile setup, call tracking, and analytics infrastructure, the foundation everything else runs on.
Lead Generation Launch
SEO, paid ads, and content campaigns go live simultaneously. We don't wait for one channel to work before starting the next.
Monthly Reporting
Transparent reporting on leads, cost-per-lead, and revenue attribution every month. You always know exactly what your marketing is returning.
Why Gutter Contractors
Choose Fannit
Born in the Trades
Fannit was founded in 2010 by Keith and Neil Eneix to save their father's contracting business. We understand the economics of gutter work, not just marketing theory.
Contractor-Only Since 2010
We do not work with dentists, law firms, or e-commerce brands. Every strategy is built for contractors. 15+ years of contractor-specific data means faster results for gutter companies.
Full-Funnel Accountability
We track leads, not just traffic. Every engagement includes call tracking, form tracking, and monthly revenue attribution reporting so you always know exactly what your marketing investment is returning.
The People Behind the Work
Neil Eneix Jr.
Co-Founder, Fannit
"I grew up watching my dad build something with his hands. That's why I take contractor marketing personally. Your business is someone's livelihood."
Neil Jr., Neil Sr. & Keith
The family that started it all
"We started Fannit in 2010 to save our father's contracting business. Everything we build is informed by that experience."
Keith Eneix
Co-Founder, Fannit
"Every contractor we work with is fighting for the same thing our dad fought for. We don't take that lightly."
Frequently Asked Questions
About Gutter Contractor Marketing
Honest answers to the questions gutter contractors ask us most.
What Contractors
Say About Fannit
"We couldn't have built our business without FANNIT. They've shown us how digital marketing works and have generated the local leads we've needed to keep our crews thriving."
"I didn't know much about SEO marketing. From when we started, we're probably 9X–10X since you guys FANNIT came on board. We've improved significantly."
"Fannit has been a game changer for our business. The leads we get now are higher quality and our close rate has improved significantly. They actually understand the trades."
Every month without a real marketing system, national brands are capturing the gutter jobs you should be getting.
Ready to Compete
Against the Big Brands?
Let's talk about your market, your competition, and what a realistic lead generation plan looks like for your gutter business. The call is free. The strategy is yours to keep.
Find Out Why Your Phone Isn't Ringing
A Fannit strategist will call you within 1 business day.
Keith Eneix, Founder
“Every contractor we work with at your level says the same thing: ‘I know I should be further along.’ This call is where we figure out why and fix it.”
Built for the Trades. All of Them.
We specialize in four core trades, and serve many more.
Roofing
Dominate local roofing searches and fill your calendar with qualified installs.
Plumbing
Reach homeowners looking for a trusted plumber when the job needs to get done.
HVAC
Fill your HVAC schedule with high-value service and replacement leads.
Landscaping
Scale your landscaping business with marketing that attracts premium clients.