Siding Marketing
That Fills Your
Estimate Calendar.
We help siding contractors dominate local search, generate qualified leads, and scale to 7 figures, using the same strategies we built to save our own family's contracting business.
Find Out Why Your Phone Isn't Ringing
A Fannit strategist will call you within 1 business day.
Keith Eneix, Founder
“Every contractor we work with at your level says the same thing: ‘I know I should be further along.’ This call is where we figure out why and fix it.”
Trusted by home service contractors across the US
Why Siding Contractor
Marketing Is Different
Siding replacement is a major exterior renovation with high average job values and long consideration cycles. Homeowners research for weeks before requesting a quote, and they hire based on before/after photos, reviews, and trust signals that most siding contractor websites don't have.
Fannit was built in the trades. We know what it takes to convert long-consideration buyers into booked estimates.
Homeowners search for specific materials, and find your competitor
Homeowners don't search for 'siding contractor'. They search for 'vinyl siding installation near me' or 'fiber cement siding company'. If you're not ranking for these specific material and service queries, you're invisible to your best prospects.
Your before/after transformations are your best sales tool, but they're not online
Siding replacement is one of the most dramatic exterior transformations in home improvement. Before/after photos and video walkthroughs are incredibly persuasive. Most siding contractors don't have a systematic way to capture and showcase this content.
Roofing companies are upselling siding, and winning your jobs
Many roofing companies now offer siding as an add-on service. They already have strong digital marketing and are capturing siding leads as a natural extension of their roofing business. Without a dedicated siding marketing strategy, you're competing against well-funded roofing companies.
Storm damage cycles create massive demand spikes you're not capturing
Hail and wind storms create sudden surges in siding replacement demand. Without a marketing system ready to scale up quickly after a storm event, you miss the highest-demand windows of the year.
Your agency doesn't understand siding buyer psychology
Siding replacement is a $10,000–$30,000 decision. Homeowners research for weeks before requesting a quote. Generic marketing agencies don't understand how to nurture these long-consideration buyers or how to position your company against lower-priced competitors.
What Actually Drives
Siding Leads in 2025
Four tactics that consistently generate the highest ROI for siding contractors, and how we implement each one.
High-Ticket Project SEO
Average siding replacement: $12K–$25KSiding replacement is a $10,000–$30,000+ decision. Homeowners research extensively before hiring, reading reviews, comparing materials, and getting multiple quotes. We build SEO strategies that target high-intent queries like 'fiber cement siding contractor [city]' and 'vinyl siding replacement cost [city]' and convert them into booked consultations.
Material & Cost Guide Content
Cost guide pages rank for 40+ long-tail keywords eachThe #1 question homeowners ask before hiring a siding contractor is 'how much does new siding cost?' We build cost guide content that ranks for these high-volume queries, educates homeowners on vinyl vs. fiber cement vs. wood siding, and positions your company as the trusted local expert before they ever contact a competitor.
Before/After Portfolio Marketing
Portfolio pages convert at 2–3x standard service pagesSiding is a visual transformation. Homeowners want to see the before/after before they commit. We build portfolio-forward websites and social media strategies that showcase your best transformations, driving consultation requests from homeowners who are already sold on your quality.
Google LSA & Local Pack Strategy
$60–$120 avg. cost per lead via LSAGoogle Local Service Ads are highly effective for siding contractors because leads are pre-qualified and pay-per-lead. Combined with Local Pack optimization, we build a two-channel strategy that captures both emergency repair leads and planned replacement projects.
Everything You Need to
Dominate Your Market
A complete digital marketing system built specifically for siding contractors.
Local Search & SEO
Rank in the Google Local Pack for 'siding contractor [your city]', 'vinyl siding installation near me', and 'fiber cement siding company'. We optimize your Google Business Profile, build local citations, and create content targeting the specific siding services homeowners search for.
Website Design & Development
High-converting websites built for siding contractors, with before/after transformation galleries, material comparison pages, financing CTAs, and trust signals that convert browsing homeowners into booked consultations.
Paid Advertising (Google & Meta)
Google Local Service Ads, PPC campaigns, and Facebook Ads built for siding contractors. We target homeowners actively searching for siding replacement and repair, and retarget visitors who didn't convert the first time.
SEO Content Marketing
Rank for high-intent queries like 'how much does siding replacement cost', 'vinyl vs. fiber cement siding', and 'best siding materials for cold climates'. Educational content that builds trust with homeowners before they ever request a quote.
Reputation & Reviews
Automated post-job review request sequences via text and email. Siding is a major exterior renovation, homeowners scrutinize reviews and before/after photos before calling. We help you build a dominant review presence that converts hesitant prospects.
Lead Systems & Automation
Speed-to-lead SMS and email alerts notify you the moment a form is submitted. Full call and form tracking so you know exactly which campaigns are generating revenue, and which aren't.
Real Results for
Real Siding Contractors
Revival Roofing & Siding
Pacific Northwest · Roofing & Siding Services
Revival Roofing came to Fannit looking to expand their siding division alongside their roofing business. We built a dedicated siding marketing strategy, separate landing pages, targeted campaigns, and a review acquisition system, that generated a consistent flow of siding leads at a cost per lead well below their previous agency's performance.
"Fannit helped us build a siding marketing system that runs alongside our roofing business. The leads are consistent, the cost per lead is predictable, and we've been able to grow our siding crew significantly."
How We Build Your
Siding Lead Machine
A proven 5-step process refined over 15 years of working exclusively with contractors.
Strategy Call
We audit your current digital presence, review your competitors, and map your market opportunity. Free, 30 minutes, no obligation.
Custom Strategy
We build a siding contractor–specific marketing plan with projected lead volume, timeline, and budget recommendations tailored to your market.
Foundation Build
Website optimization, Google Business Profile setup, call tracking, and analytics infrastructure, the foundation everything else runs on.
Lead Generation Launch
SEO, paid ads, and content campaigns go live simultaneously. We don't wait for one channel to work before starting the next.
Monthly Reporting
Transparent reporting on leads, cost-per-lead, and revenue attribution every month. You always know exactly what your marketing is returning.
Why Siding Contractors
Choose Fannit
Born in the Trades
Fannit was founded in 2010 by Keith and Neil Eneix to save their father's contracting business. We understand the economics of siding work, not just marketing theory.
Contractor-Only Since 2010
We do not work with dentists, law firms, or e-commerce brands. Every strategy is built for contractors. 15+ years of contractor-specific data means faster results for siding companies.
Full-Funnel Accountability
We track leads, not just traffic. Every engagement includes call tracking, form tracking, and monthly revenue attribution reporting so you always know exactly what your marketing investment is returning.
The People Behind the Work
Neil Eneix Jr.
Co-Founder, Fannit
"I grew up watching my dad build something with his hands. That's why I take contractor marketing personally. Your business is someone's livelihood."
Neil Jr., Neil Sr. & Keith
The family that started it all
"We started Fannit in 2010 to save our father's contracting business. Everything we build is informed by that experience."
Keith Eneix
Co-Founder, Fannit
"Every contractor we work with is fighting for the same thing our dad fought for. We don't take that lightly."
Frequently Asked Questions
About Siding Contractor Marketing
Honest answers to the questions siding contractors ask us most.
What Contractors
Say About Fannit
"I didn't know much about SEO marketing. From when we started, we're probably 9X–10X since you guys FANNIT came on board. We've improved significantly."
"Fannit has been a game changer for our business. The leads we get now are higher quality and our close rate has improved significantly. They actually understand the trades."
"We couldn't have built our business without FANNIT. They've shown us how digital marketing works and have generated the local leads we've needed to keep our crews thriving."
Every month without a real marketing system, your competitors are capturing the siding jobs you should be getting.
Ready to Fill Your
Siding Calendar?
Let's talk about your market, your competition, and what a realistic lead generation plan looks like for your siding business. The call is free. The strategy is yours to keep.
Find Out Why Your Phone Isn't Ringing
A Fannit strategist will call you within 1 business day.
Keith Eneix, Founder
“Every contractor we work with at your level says the same thing: ‘I know I should be further along.’ This call is where we figure out why and fix it.”
Built for the Trades. All of Them.
We specialize in four core trades, and serve many more.
Roofing
Dominate local roofing searches and fill your calendar with qualified installs.
Plumbing
Reach homeowners looking for a trusted plumber when the job needs to get done.
HVAC
Fill your HVAC schedule with high-value service and replacement leads.
Landscaping
Scale your landscaping business with marketing that attracts premium clients.