Video Production Company Marketing Services: Marketing Strategies for Video Production Companies
Just a few decades ago, the primary ways for businesses to market their products and services were print media, television, and radio ads. Needless to say, the world has changed a lot since then as modern consumers are now spending a large portion of their time on internet-capable devices.
The natural evolution of marketing led to the adoption of online videos as a popular promotion strategy, paving the way for the rise of the video production industry.
If you run your own video production company, you understand how difficult it is to achieve success. On top of stiff competition, you also have to focus on all aspects of quality to deliver quality videos, from the creation of the storyboard right down to the last editing steps.
Luckily, as a video production firm, you’ll be able to craft your own marketing materials. That said, this is just part of the formula. In addition to producing dazzling content for your promotion strategy, you also have to craft a detailed blueprint that details every step of your process and guides future decisions.
If you’re creating an internet marketing plan for your film production company, you’ve come to the right place. At Fannit, our team of SEO experts specializes in developing video production marketing strategies for film personalization and distribution companies.
Below, we’ll discuss key concepts and give you tips for marketing your video production company online successfully.
What’s Digital Marketing and SEO for Video Production Companies?
As you may suspect, digital marketing is an umbrella term that encompasses all activities that promote your services online.
However, for many marketers and video production companies, digital marketing has become a synonym for search engine optimization (SEO). In simple terms, SEO is the practice of making improvements to your website and other platforms to improve your rankings in Google and other search platforms.
When business owners or marketers need video production services, they will pull out their smartphones or laptops to conduct a few searches. Every time there’s a new search, Google takes hundreds of factors into consideration to determine what websites get to claim the top 10 positions. By focusing on SEO, you can increase your chances of achieving higher rankings on the results pages, thus claiming more traffic from organic (unpaid) sources.
If you’re crafting a plan for marketing video production services online, SEO is a crucial ingredient that can gradually transform your website into a lead generating machine.
Helpful reading: How to do Video Marketing for Your Small Business
Achieving Good SEO Rankings – What Does It Take?
Search engines don’t disclose the exact way they calculate rankings, but we do know that platforms like Google take hundreds of factors into consideration and that these are updated almost on a daily basis. For this reason, developing an SEO plan for marketing your video production services requires extensive research and knowledge about the factors that may potentially affect your rankings.
Even though they are not static, the elements that affect your ranking can be divided into on-page and off-page ranking factors.
On-page SEO encompasses all parts of your website, including design, content, and loading speed. All on-page factors are in your control, but you need to understand how each one of these affects the performance of your site and what needs to be done to increase your chances of achieving the best results.
Off-page SEO includes elements that are not directly on your site, but still send signals that help Google and other search engines determine your ranking. These include social media presence, ratings on review sites, local directory information, and other pieces of information that need to be updated with the most recent data.
Digital Marketing and SEO Give You a Competitive Advantage
The video production industry is packed with companies that innovate in terms of operation and film quality, but not all firms have focused on promoting their services digitally.
Because of this, investing a large portion of your resources into digital marketing can become a competitive advantage. Think about it this way – you have the chance of becoming a leader in the online community and garnering the attention your production firm deserves.
Some of the reasons why SEO can give you a competitive advantage include:
Broader Reach and Powerful Engagement
Internet-capable devices are used by more than 310 million Americans. Digital marketing allows you to market your video production to companies at a local, regional, and national level. As a matter of fact, more than half of the global population currently uses the internet on a regular basis, so you can even land lucrative international clients that want recurring business.
Furthermore, your website and other digital channels can do much more than simply reach companies that need video production. Marketing your services online means using a highly interactive medium, so you can include your own videos as well as other engaging elements that showcase the quality of your service while retaining your audience’s attention.
Rich and Informative Content
Simply creating basic content and expecting phone calls may be suitable for conventional advertising, but your online marketing strategy will require a bit more creativity. Your digital channels are a great platform to publish rich, informative content that gives clients in-depth information about your production firm.
In addition to your company values, you can also use these platforms to dissect your video production capacities and explain to potential customers why you are the best choice.
High-Volume Online Lead Generation
Getting traffic to your site is the first objective, but the main goal of any online marketing strategy is to consistently produce a large volume of quality leads through your digital channels.
Unlike conventional advertising platforms, getting leads online is an organized process that allows you to monitor your prospects and determine how close they are to becoming customers. You’ll need to develop your marketing funnel, but this will help you establish a predictable model, which means you can make business decisions based on how many leads you’re going to generate.
Tracking and Optimization Capacities
All types of digital marketing strategies allow tracking and require optimization. In other words, you can see how well your campaigns are performing, the number of customers you get from each channel, and other key metrics that help you determine the success of your efforts. Additionally, you need to optimize your marketing machine by making adjustments to improve its performance in terms of volume and efficiency.
Deploying a Video Production Marketing Plan
At Fannit, our team has successfully developed marketing strategies for video production companies and rich media customization firms. We understand what needs to happen in order to bring your strategy to life, so our digital marketing experts can help you deploy, monitor, and improve your campaign according to your goals.
Our tailored approach to video production marketing can be broken down into three distinct stages, which are:
Study and Learning Phase
Your target audience holds the key to a good digital marketing campaign, so we take the time to study relevant trends and consumer patterns that may affect your campaign. We also work closely with your team to examine existing customers and create buyer personas that represent your ideal clients.
Likewise, we learn about your company, its values, the services you offer, and all other elements that can help us create a better strategy.
Create Your Strategy and Launch Your Campaign
After we’ve collected enough information, our team will begin crafting a customized digital marketing plan for your video production company. This includes a detailed list of all the steps that need to be taken, a publishing schedule for your content, marketing resources that need to be available at all times, and the different techniques that will be used to achieve your goals.
In addition to SEO, we also employ a variety of tactics that help boost your results. These include:
- Inbound marketing: Inbound marketing is a promotion philosophy that focuses on creating customer-centric, high-quality content in the form of blogs, case studies, and other formats.
- PPC: Pay-per-click (PPC) management services – these campaigns can help produce immediate results, but they require a larger investment than organic strategies, so they may not be ideal for all firms.
- Social media: Like SEO, social media marketing is free, but it requires a unique strategy. Additionally, you can also leverage social media PPC campaigns to bolster your results.
- Email marketing: A time-tested marketing strategy, crafting comprehensive email campaigns can help keep customers engaged and produce a significant number of leads – if done properly that is.
Monitor and Improve Your Results
Once all of the different online marketing efforts are live, our focus shifts to monitoring the performance of your campaign and improving your results. We’ve developed an organized tracking and optimization process that allows us to identify the best channels while improving underperformers and testing out different variables in a controlled ecosystem.
Craft a Wholesome Marketing Video Production Plan with Fannit
Developing a solid marketing plan for your film production company is not an easy task and there’s no one-size-fits-all solution either. With that in mind, video production companies are in a unique position to take control of their online marketing efforts. Partnering with the right agency can be the difference between struggling to find a good rhythm and setting up a well-oiled machine that dazzles your audience.
If you want to create a robust strategy for marketing a video production company, get in touch with our team of digital marketing experts. We’ll be happy to discuss your project.