The Premier Pay-Per-Click Management Service Company in Everett, WA
Building, launching, and managing a successful pay-per-click (PPC) advertising campaign is no small feat. It requires the knowledge and finely honed skills of a PPC services company with a team of experienced digital marketers and advertisers at the helm.
At FANNIT, we’re a results-driven Everett PPC management company offering a diverse range of marketing services to elevate your business to the next level.
With our PPC campaigns and management services, your business can start leveraging every possible click from users who are ready to buy your product or services.
After years of helping our clients grow their conversions and organic search rankings, our FANNIT team knows precisely which digital channels and networks produce the best results, including Google Ads, Bing Advertising, and social media networks.
Read on as we go over the fundamentals of PPC services, including the most effective marketing platforms, the advantages of partnering with our FANNIT team, best practices in PPC management, and more.
What Is PPC Management?
Pay-per-click advertising, also known as PPC advertising services, is a highly effective and cost-efficient form of performance marketing. Instead of a traditional advertising model where businesses pay to blanket the web with banner advertisements that may or may not reach their target audience, PPC ads only cost you money after a user clicks on them.
Developing the right search engine marketing using PPC ads is tricky, at best. The cost of each web interaction has numerous variables, which is why managing each campaign is quite literally a full-time job.
That’s where we at FANNIT come in: Our PPC management services are best-in-class, thanks to our team of expert marketers. We’ll track and measure the key web metrics regarding your PPC ad campaigns, including traffic volume, conversions, unique visitors, and more, providing your business with seamless PPC marketing services.
Within our PPC-managed services in Everett, WA, we focus on four major areas to optimize the cost and performance of your campaigns:
The foundation of SEO (search engine optimization) best practices comes from using well-researched keywords. By finding the search terms and phrases your target audience uses on the web, we can tailor a campaign that will reach more people when they’re ready to buy your product or service.
To research keywords more effectively, you must use every resource at your disposal. For example, the “People also ask,” “Related searches,” and “People also search for” are all valuable (and free!) tools that can provide you with a data gold mine.
2. Landing Page
The term “landing page” refers to the specific URL and webpage that your PPC ad directs users to when they click on it. Your landing page directly impacts the overall cost of your PPC campaign and management services. In fact, Google and other major search engines use your landing page to decide how much every click should cost your business.
The key to a good website is having quick page-load times and a responsive, engaging theme. However, your landing page should be lightning-fast, contain informative content, and be easily navigable. Without those characteristics, your PPC campaign is unlikely to succeed because you would really only be getting half of the equation right.
3. Overall Quality Score
Another way to increase the effectiveness of your PPC campaign is to boost your website’s overall quality score. For example, Google uses over 200 algorithmic factors to rank the quality, relevancy, functionality, and usefulness of your website for users. Some of the most important ranking factors include:
- Page-load time
- Keyword relevancy
- Authoritative linking
- Responsive theme
- High-quality content
- On-page optimization
- User experience
4. Creative Elements
Sometimes, it’s best to back away and see the forest for the trees. Of course, the technical aspects of an advertising campaign are crucial for any pay-per-click ad consultant, but they’re by no means the only factor.
By considering all the creative elements of your ad copy—from the images and color scheme to its display URL and description—you can optimize the limited amount of space you have to work with and create a more powerful impact.
Best Platforms That We Use for Paid Campaign Management at FANNIT
As an experienced Everett PPC management company, we’ve honed our knowledge over the years to leverage the best digital platforms for a pay-per-click service. However, successfully developing and managing a strategy can be overwhelming due to the sheer number of options available to advertisers in today’s oversaturated marketplace.
When we meet with you, we’ll discuss the most effective paid-ad campaign management platforms for your targeted leads, including Google Ads and social media networks like LinkedIn, Facebook, and Instagram.
Of course, the biggest and most popular PPC platform is Google Ads (formerly Google Adwords). Users will see your advertisements on the search engine results pages (SERPs) and other pages within Google’s network, which is why it’s such a valuable tool for businesses.
You can find these ads by performing a simple Google search, upon which they’ll appear in small boxes at the top of the SERPs. Google Ads is arguably the longest-running and most successful paid ad platform for websites and can promote virtually any product or service.
Although search engines like Bing and Yahoo do have a share of the search engine market, Google holds around 90%. In light of those numbers, Google Ads is one of the primary places you should direct your PPC ad budget.
Social Media Networks
According to Statista, the number of people using social media networks will increase in 2022 to almost four billion users. However, just because your company can advertise on a social media platform doesn’t mean that platform is a suitable PPC network for your industry. In our considerable experience, the best-performing networks include Facebook, LinkedIn, and Instagram.
For the last 15 years, Facebook has dominated the social media market. From young ‘tweens and Gen Z to Millennials and Boomers, Facebook has an enormous reach, with almost two billion active users on the platform. While a PPC ad campaign on Facebook has clear benefits, it’s by no means a simple task. Every ad comes with excellent customization options and flexibility regarding your choice of copy. Here are a few different ways you can customize and adapt your advertising spend for Facebook:
- Campaign goals
- Budget optimization
- Audience demographics
- Ad placements and format
- Ad media and text
- Landing page copy
Another platform where we focus our PPC management services is LinkedIn, the social media networking site for professionals. This social media network connects consumers and businesses, although the upfront costs to your advertising budget on LinkedIn will be higher than on other platforms.
Fortunately, our team has the skill and expertise to squeeze every last dollar from your LinkedIn PPC ad budget for maximum performance, visitors, and conversions.
Facebook acquired Instagram in 2012, expanding the audience reach considerably on both networks. Instagram is a highly visual platform, making it the perfect place to experiment with the style and format of your PPC ads.
However, there’s a delicate science to advertising your company’s products or services without compromising visual appeal. With help from our PPC management experts, you be sure that your business is in expert hands.
Although it only has about 2.5% of the global search market share (compared to Google’s 92%, by 2021 figures), Bing is still a valuable resource. People love to shop on Bing. In fact, advertising on Bing Ads can provide some unique benefits.
First, there’s nowhere near the level of competition as on Google Ads. The process is simple: You bid on keywords based on traffic volume. Then, when a user searches for that keyword, your ad displays. If the searcher clicks on that ad, you pay Bing.
Advantages of Hiring Our FANNIT Team as Your Everett PPC Management Company
You already know the benefits of using PPC advertising campaigns to grow your business and drive results for your brand. But what are the advantages of hiring FANNIT as your Everett PPC management company? Read on as we discuss the many benefits of partnering with our team:
Long-term marketing strategies often require sizeable financial resources, which is why PPC is a boon for many small or medium-sized businesses—it produces immediate results. While search engine optimization is an excellent tactic for reaching long-term gains, PPC is the best strategy for companies that need faster results in terms of sales generation and direct leads.
Remember, PPC ads on Google appear first on the page, above the organic search results, giving you the prime position to receive those clicks and conversions. While it doesn’t guarantee a click, it places your listing at the top where searchers are most likely to click.
Analyzing, measuring, and tracking your progress in real-time is one of the best benefits of choosing our FANNIT pay-per-click service. We will provide you with an in-depth analysis of key web metrics, allowing you to gain critical insights into your brand’s performance. By identifying the weak or underperforming channels, you can then divert those ad dollars into the campaigns that produce the best results.
Optimal Target Settings
With a Google Ads campaign, you can adjust the target settings with a high degree of customization to ensure that your copy reaches the right audience. For example, every time you search on Google, the results you see will change based on specific variables, like your device type, gender, age, location, etc. We’ll help you find the right target settings for your PPC ads to ensure that you get the most performance out of your ad dollars.
Algorithm Changes That Don’t Impact PPC
If you use SEO to boost your organic traffic, you know the performance of those campaigns can have varying results based on the specific algorithmic factors that Google and other search engines use. That’s the beauty of PPC: The performance of your ads doesn’t change due to algorithmic changes.
With the right PPC management services, your ads will stay compelling, up-to-date, and relevant to your target market.
The 5 Steps of Good PPC Management
As a successful Everett PPC management company, our team at FANNIT uses several best practices to give our clients an extraordinary customer experience. With our years of experience as a paid-search marketing agency, we have the skill and talent to drive the best possible results for your brand using pay-per-click services.
Keep reading for a brief on our five best practices regarding PPC management.
1. Keyword Negatives
Keyword negatives refer to the search engine terms and phrases that are underperforming in your PPC ad campaigns. Our team will quickly analyze, identify, and remove keyword negatives that aren’t bringing in an optimal level of revenue. Keyword research is a vital factor when developing long-term SEO tactics, but it’s just as crucial for short-term strategies like PPC ads.
2. Ad Rewrites
Just as keywords require refinement, our team will continuously monitor, refine, and improve your ad copy to ensure that it’s producing maximum results. We perform these checks every week, which is a critical aspect of our PPC management services. It’s one of the best ways to ensure that your ad budget works for you, not against you.
3. Keyword Culling
In addition to our analysis of keyword negatives, our team considers overall keyword performance to determine which groups are – and aren’t – performing well. Then, we use the keyword groups that provide the best possible chance of generating a qualified lead and reaching your target audience when they’re ready to buy. If specific search terms or keyword phrases aren’t working, we eliminate them.
4. Keyword Expansion
We also investigate which new searches or search terms will most likely generate the clicks and calls necessary to improve your sales. Keyword expansion focuses on the latest industry and market trends that will foster growth for your business. We arm ourselves with the most current knowledge regarding your industry to ensure that we leverage every possible resource and maximize the performance of your PPC ads.
5. Landing Page Optimization
You already know that the most challenging part of sales is converting new customers. It’s much easier to retain an existing customer than to find new ones. Therefore, our team focuses on landing page optimization to ensure that your copy, keywords, and visuals bring in the best ROI for your brand.
Our team uses Conversion Rate Optimization (CRO) software to accomplish this task. The cutting-edge software measures engagement levels on all your landing pages, providing valuable sales and performance data.
Contact Us at FANNIT, the Best PPC Agency Near You in Everett, and Start Designing Award-Winning Paid Campaigns Today!
Are you tired of spending money on advertising models that don’t foster growth or high performance? Instead of spinning your wheels in the mud, make the switch to FANNIT and watch your ad budget work smarter, not harder.
As a top-rated Everett PPC management company, our team of digital marketers works with some impressive brands in Washington and across the United States.
We invite you to browse through the case studies on our website for examples of how our professional team can drive results for your brand. We also offer a full range of digital marketing services, including SEO, web design, lead generation, and e-commerce.
Call us at FANNIT today via our convenient online form to request a free quote.