What is an Average Bounce Rate? How to Reduce & Improve Bounce Rate on Your Website

on SEO January 05th, 2021

Have you ever strolled into a business, noticed something that you hated right away, and walked right out? This is basically what happens when your site has a high bounce rate.

The internet is one of the best places to promote your products and services, but you need to keep your potential customers engaged to deliver your marketing message. Your pages’ bounce rate can reveal a lot of information about your content and your site’s user experience. That said, you also need to learn the best way to track this metric on each landing page on your website and how it affects the performance of your content.

As one of the best SEO companies in Washington, Fannit has been helping customers improve their online marketing campaigns since the early 2010s. Our team has decades of combined experience, so we’re very familiar with the different elements that impact your site’s bounce rate and how these affect visitors’ online experience.

In this article, we’ll define bounce rate, tell you how it’s calculated, and go over the best ways to track this metric. We’ll also include the difference between exit rate vs bounce rate, and give you tips on improving this metric across the board.

More resources: https://www.fannit.com/reporting/

What Is Bounce Rate?

What does bounce rate mean?

In simple terms, your site’s bounce rate measures how many people visit one of your pages and leaves without going through your content. In other words, the bounce rate counts single page visits and creates an average that allows you to see what percentage of visitors “bounce” from your site without looking at your content properly.

To count as a bounce, a user needs to access one of your landing pages and do absolutely nothing besides leaving.

This means no clicking, highlighting, or performing any other action besides scrolling and leaving the page. In the vast majority of cases, a high bounce rate means that there’s a problem, which can range from a technical issue to low-quality content and everything in between.

When trying to measure bounce rate, Google Analytics may be the best alternative, but we’ll go over more details about this platform later in this piece.

Additionally, note that the term “bounce rate” can also refer to email bounce rate, but this article will focus only on blog posts, pages, and other parts of a website.

How is Bounce Rate Calculated?

Individual platforms measure bounce rate slightly differently.

On Google Analytics, bounce rate is measured by dividing the number of single-page sessions by the total number of visits on your site.

That said, in other platforms bounce rate may be calculated based on interactions as well as the time the user spends on page.

In these cases, people may only spend time on one web page without counting as a bounce.

For the purpose of this article, we’ll work with Google’s definition of bounce rate.

After all, it’s the world’s leading search engine and one of the most popular tools that consumers use to find new businesses.

Bounce rate is a crucial marketing metric because it allows you to gauge how users react based on your content.

If you have a low bounce rate, it means that you’ve been living up to your customer’s expectations.

A high bounce rate, on the other hand, should be a red flag that signals a major problem of some sort, so you need to monitor this number and pay close attention to how it changes.

More helpful reading: https://www.fannit.com/blog/what-is-schema-markup/

The Relationship Between Bounce Rate and SEO

Now that we’ve discussed the bounce rate meaning and how it’s calculated on Google, let’s take a look at the relationship between SEO and this metric.

Google and other search engines evaluate a huge collection of variables when calculating their search results rankings. Bounce rate is almost certainly one of these factors because it shows how relevant the contents of a landing page are in comparison to the user’s search.

With the above in mind, remember that the bounce rate you see on your Google Analytics account and the value that’s registered by search engines may be different.

This is because Google Analytics’ accuracy depends on how it’s installed. So, instead of relying on this data, Google likely has its own way to determine your site’s bounce rate.

Each web page’s bounce rate reveals a huge amount of information about your website.

But, unlike other metrics, bounce rate is open to interpretation.

There are dozens of variables that affect how people interact with content on a website. In order to achieve a low bounce rate on your product pages and other parts of your site, you need to figure out what is causing the negative reaction in your target audience.

What Does Your Website Bounce Rate Mean?

All companies are different. Rather than relying on a pre-set value to determine whether you have a bad or good bounce rate, you need to evaluate your performance from a different angle.

Remember, each page on your site serves a slightly different purpose. If one of these pages is designed to inform users about a topic that’s not very complex, having a high bounce rate may not be alarming.

However, with the exposition of a few scenarios, your site’s bounce rate reflects the quality of your content and the experience that people have on each web page.

If you have engaging content that aligns with your metadata and the user intent, you’ll be able to spark interest in your audience and keep your bounce rate low.

Monitoring your site and optimizing each page for a lower bounce rate is a great way to make the most of the traffic you generate.

Boosting traffic to your website is challenging, but publishing a blog post on a regular basis and sharing quality articles on social media is a great way to attract a larger number of visitors. By keeping an eye on the bounce rate, you can make adjustments to your content and site design, allowing you to boost social media traffic and transform page visits into leads.

More helpful reading: https://www.fannit.com/blog/google-index/

Bounce Rate Tip: Avoid Connecting the Wrong Dots!

If analyzed properly, your website bounce rate can measure how engaging your content is and how likely it is to convert visitors into leads and eventually customers.

Drawing conclusions from your entire site’s average bounce rate or conversion rate can be misleading, so you need to evaluate every single page individually. In other words, if the bounce rate of a specific part of your website is going up, it may be an indicator that there’s something wrong with the content.

And, remember to also look at the pages that have a low bounce rate to mimic the content on these parts of your website.

In addition to the above, you should avoid connecting the wrong dots and learn how to identify potential bounce rate red flags quickly.

For instance, if you expect one or more of your pages to have a high bounce rate, it probably will.

If you notice that one of these pages has a strangely low bounce rate, you should review it immediately and ensure that it’s not due to a Google Analytics issue. There’s a chance that your content is just so good that it’s overperforming, but you should eliminate all other possibilities whenever you see an anomaly.

Why Are High Bounce Rates an Issue?

In the vast majority of cases, businesses use their websites as online storefronts that are open around the clock. All company owners and marketing managers want visitors to come to their company sites, explore the different pages, and make a purchase or ask a question.

While the time it takes to complete this action varies, it’s safe to assume that users need to go through multiple pages and spend more than a few seconds on a web page.

According to the bounce rate definition, this metric measures how often people bounce without interacting with any elements.

When users consistently bounce from a website, it means that the content is neither irrelevant, misleading, not engaging, nor flat-out low-quality. This means that if the pages on your website have a high bounce rate, they will not help you achieve the goal you want.

The good news is that your website doesn’t have to stay with a high bounce rate. Keep in mind that all sites are different, so you need to determine what the ideal bounce rate of each page is.

But, if you do figure out that your site has plenty of room to improve, you can develop a strategy to help you improve your content and reduce the number of visitors that bounce without interacting with your content on your pages.

Website Exit Rate vs. Bounce Rate

When developing your digital marketing strategy, you’ll run into some terms that are similar, but are not actually related.

For instance, many beginner marketers tend to confuse the term exit rate for website bounce rate, but these two metrics actually measure completely different things.

As we covered before, the average bounce rate is the percentage of people that leave a specific page without interacting with any of its elements.

Therefore, every bounce consists of a single-page session.

The exit rate, on the other hand, measures the percentage of page views that were last in their sessions. In other words, the exit rate will help you see which pages are causing people to end their session.

Exit rate can be used as an indicator for a variety of trends, but all marketers and business owners need to understand that it’s not a synonym nor is it related to bounce rate.

Defining a Good Website Bounce Rate

What is a good bounce rate?

The answer to this question is not that simple. Remember, all businesses and websites are different. So, an average bounce rate that’s good for the home page of one company may be low for another business’ website.

Instead of basing your analysis on a set number, consider your industry, target audience, and the purpose of every single page before evaluating their performance.

In order to determine whether the pages on your website have a good bounce rate, you also need to consider the area you’re targeting and the types of devices your visitors use.

You should also verify that Google Analytics has been installed properly as this tracking platform will give you an average industry bounce rate based on how it classifies your business. This value may not always be accurate, but it provides a basic benchmark you can work with in some cases.

You’ll need to manually set up the benchmark in your account settings to get the industry bounce rate Google Analytics average value.

Once activated, you’ll be able to see industry average bounce rates in your behavior reports and compare them to the performance of your own campaign. You’ll be able to see your entire site’s average bounce percentage as well as more granular, page-level metrics that provide more actionable information.

For example, you can choose to compare your landing pages, blog, service pages, and other parts of your website to the industry average.

The best part is that you can slice your traffic in a variety of ways and evaluate users based on where they came from. Just remember that Google may not categorize your company properly, plus the industry value won’t always be accurate, so you need to evaluate your specific scenario and determine what the optimal bounce rate for each page is.

Can Business Owners Influence Their Website Bounce Rate?

Regardless of what your definition of a good bounce rate may be, monitoring this metric can help ensure that the content on your site always performs well.

But, how much control do business owners have over their site’s bounce rate in Google Analytics?

There are dozens of elements that affect the way people interact with content on a website.

As a business owner, you have the ability to adjust the text, images, call-to-action (CTA) wording, loading speed and other variables to engage with users at a deeper level.

This can help improve your bounce rate in Google Analytics and boost the performance of all your content.

It’s important to note that the overall bounce rate of your site is too broad to deliver actionable information, so you need to look at specific pages and assess their performance individually.

In some cases, you’ll find the same problem on all landing pages, like slow loading speed.

But, most of the time you’ll need to evaluate every page and develop a custom plan to reduce your bounce rate on each one of these.

There are many ways you can slice the information you collect in order to interpret it properly. For instance, you can choose to segment your site’s bounce rate by:

Age

Google Analytics tracks a solid amount of demographic information, like the age range of the visitors on your site.

By accessing the demographics section on your Analytics account, you’ll be able to see the bounce rates by age group, including from 18 to 24, 25 to 34, 35 to 44, and older generations. Keep in mind that it’s normal to see a much higher bounce rate in age groups that are not in your immediate target audience.

If you notice that your target demographic is among the higher bounce rate values, you should run a few tests with your content to lower this number.

For example, if you target 24 to 44-year-olds, you need to make sure that the content loads quickly and that the graphic elements create a positive experience. When you notice that the Google bounce rate starts going down you’ll know you’ve found a winning combination.

Gender

What is a good bounce rate for a blog about female health?

To answer the question above, you need to narrow down your website’s bounce percentage by the visitors’ gender.

Keep in mind that the gender classification is limited to male and female, but these two basic categories are good enough for most industries. Gender targeting is an effective tactic, so you need to be aware of how your content is performing with your main audience.

Even if you’re not targeting specifically one gender, you may find that one segment reacts completely different than its counterpart.

If this isn’t by design, you should consider making content improvements that reduce high bounce rates from one specific gender.

Interests

If you want to know how to reduce bounce rate on your site, you need to leverage user interests in your favor.

The interests section in Google Analytics can help you see bounce rates based on your visitors’ preferences and topics they find interesting. By viewing the affinity categories tab, you can see the bounce percentage of users that like movies, music, news, and other topics.

While attracting more visitors is a good first step, companies need to ensure that the majority of users that come to their websites are relevant.

When checking out your site’s Google Analytics data, make sure that you are attracting people that have relevant interests. You should also use this information to figure out what images, content, and targeting settings to employ.

Geographical Location

Location is one of the most obvious ways you can segment your bounce rate in Google Analytics.

You can find the location category under the Geo tab in Google Analytics, under the language section. When viewing bounce rates by geographical location, remember to keep your service area in mind as well as your customer’s journey.

Google Analytics allows you to see bounce rates by country, but you can also narrow down the region and view these metrics by cities.

Again, the regions that you don’t serve are not as important, so focus on developing attractive content that engages users in the cities where most of your business comes from.

Visitor Type

The visitors on your site can be categorized in a variety of groups. But, the most basic way to segment the users on your site is by new and returning visitors.

Found under the behavior tab in Google Analytics, the new and returning user section will allow you to see how engaging your content is for recurring visitors versus first-timers.

We’ve found that this metric alone doesn’t always provide an objective perspective, so we like to add a secondary dimension that gives the bounce rate a bit more context.

For example, you can combine visitor type with acquisition sources in order to understand where these users are coming from and what you can do to encourage them to explore the rest of your content.

Browser

The browser that the average user employs doesn’t reveal much information about the audience. However, it’s crucial to examine your pages’ bounce rate by browser because it can help you identify a variety of technical issues that result in a negative experience.

To view browser bounce rates, you need to go to the technology tab on Google Analytics, then click on browser and OS.

In the vast majority of cases, most of your visitors will come from Google Chrome browsers, but this may vary depending on your traffic source and industry. However, if you notice that the bounce rates are significantly higher for one type of browser, you may have a technical issue that’s negatively affecting your universal analytics.

Device

Beneath the technology tab on Google Analytics you’ll find the mobile section, which shows you bounce rate and other metrics by user devices. T

he overview section will show the bounce rate for all devices, plus you’ll also be able to see the performance of each individual gadget. So, if you notice you have a higher bounce rate of mobile devices, you may have a configuration problem that needs to be addressed.

The devices tab shows comprehensive information about the OS and model of the device being used.

This can help you catch design flaws that may affect people using one specific device brand or model, so you can maintain a uniform experience across the board.

Landing Page

As we mentioned before, using your site’s overall bounce rate to make adjustments to your content won’t generate the results you’re looking for.

Instead, you should analyze the bounce rate of every landing page on your website to understand what variables are discouraging customers and preventing them from exploring the rest of your site.

It’s important to understand the purpose of each page before analyzing your website bounce rate. There are some pages that naturally have a high bounce rate, like a thank you page that appears after a purchase or form submittal has been completed.

If you find a page that should have a low bounce rate but doesn’t, you should inspect the landing page and ensure Google Analytics is installed properly.

There are many other ways to segment your site traffic on Google Analytics, so don’t be afraid to explore the different tabs and analyze your bounce rate from different angles.

How to Lower a High Bounce Rate and Improve Experience on Your Site

We’ve discussed the Google Analytics bounce rate definition and calculation method. Now, it’s time to go over tips on how to lower bounce rate on your page.

Before diving in, we wanted to highlight the importance of installing Google Analytics properly and learning how to use all of the platform’s features.

The only way to ensure that the session duration, traffic source, and other metrics are accurate is to make sure that the tracking platform is properly installed on your site.

In addition to the above, you also need to understand the behavioral nuances between visitors from one traffic source, like social media, and people that found your website through different means, like Google search results.

All of these will affect people’s expectations, and therefore, influence the content that appears on your site.

Instead of implementing a set plan, remember that you need to develop a tailored bounce rate optimization strategy and take it one page at a time.

There are many steps companies can take to reduce bounce rate. For instance, you can:

Modify How Interactions Are Evaluated in Google Analytics

Google has developed a variety of methods to better understand the websites that make up the internet. Take the way interactions are evaluated, for example.

In simple terms, Google Analytics allows you to adjust the definition of an interaction to better fit each page.

If one of your landing pages features a video, it’s logical to think that visitors interact with this page just by watching the materials.

Through Google Analytics, you can set an event like watching a video, clicking on a specific area, or completing a form request as an interaction. So, if visitors complete one of these before leaving your web page, it will not count as a bounce.

Modifying how interactions are evaluated is a great way to lower a high bounce rate, but remember that the data has to maintain its integrity.

In other words, you shouldn’t let automated events like video pop-ups change the results and make you feel like your page is performing better than it is.

Implement A/B Testing

If you’re familiar with content marketing, SEO, and other forms of online marketing you can probably conduct A/B testing to figure out which combination has the lowest bounce rate.

A/B testing refers to the process of testing multiple variables to determine the formula that provides the best results.

To conduct effective A/B tests, you should try out large variables until you find a base page design that you’re comfortable with. Then, you can hone the final page appearance and contents by testing out smaller variables until you find a solid mix.

You can do this for every page on your site, but make sure to take a look at the elements that worked for one section and attempt to replicate the same throughout the rest of your site.

Assess Website Page Speed

In many cases, the reason why a site’s bounce rate is high is its pages’ loading speed. The average consumer expects your site to take 5 seconds to load or less.

And, for people on mobile devices, that number can be as low as 3 seconds, so make sure that the materials on every page loads quickly.

There are many ways to test your page loading speed, like Google’s PageSpeed Insights tool.

Not only this, but you can also check out the speed suggestions tab in Google Analytics to see potential tips on improving loading time. As a general rule of thumb, it’s better to have a simple website that loads quickly than a complex site that takes a lot of time to load.

Create Easy-to-Digest Site Materials

Delivering valuable information is a must, but you also need to make sure that people can easily consume the materials you produce.

You have to ensure that your page design is easy to navigate and that the contrast on each page allows readers to view the page contents properly.

Not only this, but you also have to focus on the readability of your blogs and other pages.

If you’re running a WordPress website, you can use the Yoast plugin to ensure that your writing is easy to read. If not, you can always opt for the Hemingway App or similar solutions.

All companies and audiences are different, so keep your unique variables in mind when developing materials to ensure their readability.

That said, some of the most common ways to create easy to digest materials include:

  • Use subheadings throughout your text
  • Add bullet points to summarize the most important parts
  • Implement images and other visual elements that help get your point across
  • Bold important terms
  • Ask questions in your writing to engage readers
  • End your texts with a conclusion header and a clear CTA
  • Make use of white space on your pages
  • In addition to white space, evaluate design improvements that can produce higher engagement

Strategically Place Noticeable Calls-to-Action on Landing Pages

Having a clear and concise CTA strategically placed on each landing page can help improve engagement metrics while also reducing bounce rate. In simple terms, a CTA should tell people what you want them to do after reading a part or all of your text.

For instance, you can ask visitors to give you a call, fill out a contact form, or complete a purchase online.

Keep in mind that a CTA can consist of a sentence within your text as well as a colorful, dedicated button at the bottom of your landing pages. Both of these types have their time and place, so test out a few different variables and evaluate the results you get.

You can experiment with the wording of the CTA, the placement, button color, and any other variation you can think of.

Add Videos, Infographics, and Other Engaging Pieces

Humans are supremely visual, to the point that we process images much faster than we do words or sentences. The same goes for both memory and engagement, as we’re more likely to remember something if we saw it in an image, rather than simply reading it.

In terms of engagement, adding a video, infographic, or another form of rich media element can keep users on your landing pages for longer and reduce bounce rate.

Keep in mind that uploading videos and infographics to your site will also allow you to place your site on more Google results pages. You’ll be able to rank keyword variables that include the words video, infographic, and similar terms.

Just make sure that your rich media is mobile-friendly, and if you’re running ecommerce sites you’ll also want to make sure the product videos you upload are high-quality.

Provide Customer Service Through Live Chat

A lot of consumers avoid emailing because it takes too long and calling because it may require spending extensive periods of time on the phone. Live chat is a great middle-ground because visitors are familiar with this media thanks to social media.

And, people can also perform other actions while waiting for a live chat representative, so there’s a lower chance of them hitting the back button.

There are many different platforms that allow you to provide live chat on your website at a reasonable price. Just remember to research the providers you’re considering and make a decision based on quality rather than budget.

If you’re not sure where to start, you can always work with a marketing firm that helps you find the best live chat platform.

Target Keywords that Have a High Value

The best way to ensure that readers are able to find your site is by targeting the keywords that people use to search for your products and services. That said, you can’t choose keywords at random or based on logic.

You need to thoroughly research your options and find terms that have a high volume as well as good engagement.

Besides the number of people that use a keyword to make a request on search engines, you also need to consider how well it converts.

In other words, you need to assess how often people complete an additional action after clicking on the search results and being sent to the landing page.

If a keyword doesn’t have a higher conversion rate, it’ll likely be much harder to generate business from it.

Attract the Right Demographic

Billions of people access the internet every day to search for products, services, and other solutions. However, most companies only want to target a small percentage of these users, so they need to develop texts specifically designed for people from a specific demographic.

After all, if you attract people who aren’t interested in your company, you’ll likely have a high bounce rate.

In order to improve your bounce rate, you can look at your current customer base and work on fine-tuning your writing so that it only attracts similar people.

For instance, if your products are designed for fashion aficionados between the ages of 28 and 45, you need to find topics that resonate with these users.

Develop Informative Meta Descriptions

Your meta descriptions help tell search engines what every blog post and landing page on your site is about.

Not only this, but search engines actually display meta titles and meta descriptions on their results pages, so readers can see exactly how every company describes its landing page contents.

Meta descriptions should be informative, but having a call-to-action can also boost landing page engagement and improve average bounce rate.

A lot of businesses choose to encourage viewers to simply access the landing page, but using a more direct CTA for product pages and similar scenarios is also a great alternative.

Transform Dead Zones Into Functional Areas

White space is essential, but an empty-looking landing page doesn’t necessarily help improve your bounce rate. Instead of stripping down each page, you should make smart use of the space and transform dead zones into functional areas.

You can identify dead zones by using Crazy Egg or any other tracker that shows you those areas of each page that have the most as well as the least activity.

You can choose to add a bridge of some sort in these areas, like a phrase that works as a transition. Additionally, you can also further transform these areas into functional content, for example a contact form or blog posts carousel.

As long as it affects neither user experience nor functionality, this improvement can exponentially boost the overall conversion rate of your site.

Include Engaging Content Above the Fold

It’s true that some visitors scroll down past the main banner image almost immediately after accessing a website. But, most people take a split second to look at the images and other elements above the fold before making that decision.

If the materials are not engaging, most visitors will simply high the back button before making a request or navigating any further.

This concept should not only be applied to your site’s most common entry page, but it should be followed in blog posts and other pages as well.

This is even more important if you’re funneling a lot of social media traffic to your site because these people are more engaged, but they can have a higher bounce rate if the written and visual elements are not up to scratch.

Ensure that Your Materials Answers Users’ Main Question

Bounce rate is the percentage of people that don’t interact with any element on a page, but many marketers interpret it as part of their site’s quality metrics.

A high bounce rate means that the writing does not answer the questions that readers are asking, which results in shorter web visits.

When developing your website, you have to put yourself in your readers’ shoes and think about the information you’d want to know about.

If you feel like you’re not on the right track, you can create a social media poll and request opinions from your target audience.

But, instead of using technical terms like bounce rate or exit rate, ask them simple questions about the entry page and other parts of your site.

Use a Heatmap to Study the Audience

Heatmaps are a type of tracking tool that allows you to see where your audience members spend the most time after accessing your website. Every single page on your site is different, so determining how each little variable affects bounce rate in Google Analytics is almost impossible.

Heatmaps like Crazy Egg tell you exactly which parts are garnering the most attention and which ones are encouraging people to bounce from your site.

Once you identify the part or parts of your site that are repelling customers, you don’t necessarily have to eliminate them. For instance, if your call-to-action is the problem, you need to conduct a few tests and find the version that produces the best results.

If not, your site may end up with a higher bounce rate on Google Analytics.

Add Internal Links to Other Relevant Pages

While it may seem trivial, the way one page within a site links to other parts of the same website actually affects bounce rate as well.

When someone makes clicks on your site and makes a request to see your content, this person believes your blog post or landing page will have the answers he or she is looking for.

So, even if that page didn’t answer the question, there’s a good chance that you may have blog posts or other materials that do.

If you implement the right linking structure, you’ll increase the chances of people finding answers organically within your site by researching for a topic and exploring the rest of your site looking for related pieces.

Use a Table of Contents in the Introduction

When you search for a blog post and find the web page you’re looking for, what do you do after clicking on the results page?

In most cases, people that are looking for a specific piece of information tend to browse the headings until they find the one that’s more likely to contain the details they need.

This step is a bit too tedious for some, but you can always target this part of the audience and improve the usability on your site by adding a table of contents at the beginning of the text.

Rather than linking to another page, when a person clicks on the table of contents, they should be taken down to the exact header on the same page.

This can help your audience save time and almost always improves a site’s bounce rate.

Deliver Attractive Graphics

Online visitors evaluate all elements on a website before deciding whether they are staying or leaving. Having outdated or otherwise unattractive graphics can exponentially increase the bounce rate on your website.

Luckily, the opposite is also true, so you may be able to give your bounce rate a positive boost by improving your website’s outdated design.

When you select graphic elements for your website, go beyond the images and photos being used. You should also assess whether your audience enjoys the color scheme, font, and other design elements in place.

This may seem irrelevant, but they affect usability and the overall experience in such a succinct way that even visitors are not fully aware of their effect.

Optimize the Interface for Both Mobile and Desktop Traffic

Most people at a global scale connect to the internet using mobile devices. Despite the fact that desktop is still the dominant type of traffic in the US, there’s no denying the importance of having a mobile-friendly page.

If your site isn’t designed for mobile, readers that access your page through smartphones and similar devices will increase your website bounce rate across the board.

Rather than developing and managing a separate mobile site, you can now opt for responsive designs that adjust your page contents depending on the size of the device being used.

As long as you have a responsive page, even the call-to-action will appear differently on mobile devices. Even though it is simple, this small change can exponentially improve your website bounce rate on Google Analytics.

Consider Adding Exit Pop-Ups

Online visitors usually follow a similar pattern when they’re about to bounce from a website, regardless of the page’s bounce rate.

Website owners can take advantage of these patterns and deploy exit pop-ups, which appear on the screen when a visitor is about to click out or navigate outside of the page.

An exit pop-up usually contains an attractive image with a clear call to action, usually encouraging people to take advantage of a downloadable or sign up for the company newsletter.

Variables that May Be Affecting Your Bounce Rate Negatively

There are many reasons your website can have a high bounce rate in Google Analytics.

But, the good news is that you’re in direct control of a lot of them, plus you can take steps to influence most of these elements, so you can always improve your bounce rate in one way or another.

Some of the variables that affect the bounce rate of your website include:

  • Slow loading times
  • Short or inaccurate content
  • Misleading metadata
  • Technical issues
  • Poor experience

Want to Reduce Your Bounce Rate? Contact Fannit Today

Your website bounce rate is one of the most revealing metrics you can track. But, you need to know how to interpret this number in order to make the right changes to each page.

Finding out what makes a user abandon his or her session isn’t always easy.

That said, with the right strategy, you should be able to reduce your bounce rate and increase the interactions generated per session.

If you’re ready to optimize your website and take the next step to improve your bounce rate, contact Fannit and our team will be glad to help.