Learning how to improve SEO will allow you to claim one of the top spots on search rankings, get more links from high-authority sites, and get more organic traffic to your site.
That said, there are dozens upon dozens of variables that impact your search engine optimization (SEO) efforts. From the keyword phrase you use for each page to the image formats and architecture of your site, all of these variables need to be carefully fine-tuned to achieve your goals.
In this article, we’ll go over the steps on how to improve Google SEO, including content, technical, and off-page processes.
Improve Your SEO By Following These Tips
Learning how to improve SEO on Google requires constant research. Google and other search engines are always adjusting the algorithms they use to determine search traffic results.
The idea is to adapt to the way consumers are looking for information. Which, in turn, improves the accuracy of Google search results, regardless of the location or device being used.
With the above in mind, here are 8 steps you can take to improve your search engine rankings and get more site visitors from search engines.
1. Publish Relevant, Authoritative Content
If you’re researching how to improve SEO on your website, your first stop should be content. You need to have high-quality content on your site, and this goes beyond a good blog post or service page.
Your page’s content includes everything from the text to the images and other graphic elements. To get the best results, your content strategy needs to be optimized for SEO and enhance the results you get from your organic efforts.
2. Update Your Content Regularly
Now that your existing content checks the quality and value boxes, the first part of your content requirements are set. Next, you need to update your site content on a regular basis and ensure that the information on every page is still relevant to the reader.
Unfortunately, there is no WordPress plugin or detailed article that walks you through this entire process. The content you have online is unique to your company, so how to improve the SEO of your website also means creating a custom updating and optimization calendar.
3. Focus on Your Metadata (Meta Title, URL and H1)
Taking the time to write an awesome post whenever you create a new blog entry is a must, there are also many technical content elements you need to adjust. One of these elements is the metadata on your site.
In order to learn how to improve your SEO ranking, you need to master metadata like the meta description, the title tag, headers, and the URL on your site.
These essentially communicate with search bots which lets Google identify things like the target keywords, page titles, and other technical SEO elements.
4. Establish a Link-Worthy Site (Get Links from Authority Websites)
The link profile of each page is crucial to obtain a high search engine ranking. This includes internal links, external links, and broken links.
However, in this section, we’ll focus only on dead and external links.
The process of collecting external links from high-quality sites is called link building. In essence, it consists of finding opportunities to place links that point back to your site on external platforms.
Lastly, a dead link is a redirect that leads to an inactive page. These are easy to fix, but you need to identify them and take care of them right away.
5. Work on Internal Linking
Internal redirects help Google bots navigate your page and parse all the structured data throughout your site. Moreover, internal redirects help send website traffic from your blogs to your money pages, which should give your SEO strategy a great boost.
If your goal is to learn how to improve the SEO of a website, you need to go through your pages and make sure that all relevant pieces are linked. This includes both service pages and blogs, as well as any other relevant part of your site.
6. Optimize Images
Creating a plan on how to improve SEO rankings specifically for your site requires an in-depth understanding of all your content, including your images.
Your images impact SEO on two fronts: loading speed and content relevancy. Not only this, but it also impacts the user experience on your landing pages and this variable does have a direct impact on Google rankings.
In order to reduce the page load time, your images should be light while still featuring high-quality visuals. As for the content relevancy, this is determined by your image alt text and file name.
Your alt text and file names should reflect the primary and secondary keyword phrases that appear on the written content. In addition to giving you some good SEO juice, your site will appear on Google Image organic search results, which can send additional website visitors your way.
7. Improve Web Core Vital Scores
Once your target keyword and all other technical content variables are taken care of, it’s time to move on to the backend of your website.
Google’s search results are influenced by technical elements like:
- Site architecture
- Metadata (already covered!)
- The speed at which the site loads
- Type of website (desktop site, mobile site, or adaptable)
All of the variables listed above (and many other essentials) can be measured through Web Core Vital scores. These metrics can be measured using a combination of tools like Google Search Console, Google Analytics, PageSpeed Insights, LightHouse, and other resources.
8. Ensure the Website is Mobile Friendly
Finally, in order to learn how to improve your SEO, you have to understand the value of mobile users.
Today, consumers conduct extensive research before buying everyday products. While the majority of sales in the US still occur on desktop devices, most people read reviews and other relevant content on their smartphones.
Having mobile usability issues on your site can greatly reduce your chances of attracting new customers. So, make sure that your site has high mobile-friendliness as Google will pick up on this as well.
Whether you’re researching how to improve local SEO or expand your business at a national level, having the right team of marketers will increase your chances of appearing on the first page of Google.