The vast majority of business owners today use digital channels to push relevant content, promote their products, and drive organic traffic.
As long as you have the right features in place, driving organic or unpaid traffic will help increase the number of leads you get from your business site. But, making sure that your page is readily available and easy to find is not always easy. This is especially true if you’re in a competitive industry.
In this article, we’ll go over the answer to the question “What is Organic Traffic?” and discuss the importance of keeping user intent in mind. We’ll also tell you why this marketing strategy is important, go over the best sources of organic website traffic, and give you tips to increase the number of visitors that land on your website.
What is Organic Traffic?
What is Organic Website Traffic?
In simple terms, an organic visitor is a user that found your web content without clicking on any of your paid ads. On the contrary, organic visitors tend to find your pages and blogs through search engines and similar platforms.
Organic web traffic is the reward that companies get for creating content. Rather than direct visits, which are paid for, traffic coming from organic sources doesn’t require any additional payment.
So, all you need to do is invest resources into building a great strategy, implement a solid analytics tool, and monitor customer insights to gauge the success of your organic marketing campaigns.
Why Organic Traffic Is Important
Why is Organic Traffic Important?
All companies should aim to attract website organic traffic. The reason for this is that organic leads are the most cost-effective way to generate sales. Not only this, but organic visitors find your content marketing resources of their own accord. So, they are likely to have positive interactions with the content and ultimately become a conversion.
Here, it’s also important to note that organic website traffic is different from paid media visitors. When interacting with an ad, paid visitors understand that the goal is to promote the service or product. So, these users tend to dig deeper, which means that their on-site behavior will be different.
Sources of Organic Traffic
Now that we’ve discussed the organic traffic definition and importance, let’s go over the best sources of this type of visitor.
Remember that, to drive organic traffic to your website, all you need to do is use unpaid means. We’ve put together a list of the most popular sources below, but organic visitors can be obtained from any search engine or platform that’s not considered paid advertising.
So, it’s always a good idea to create a flexible digital marketing campaign that allows you to implement new sources of search engine traffic (along with any paid search ads) without much hassle.
Social Media Networks
Social media visitors that don’t come from ads are considered a type of organic prospect. In this case, the referring website is any social network, including Facebook, Instagram, or any other platform used by your audience.
Social traffic is considered “high engagement” so these visitors are more likely to explore other parts of your page than paid search prospects.
Google, Bing, and similar search engines are the biggest source of organic visitors. Like paid search results, SEO rankings are decided based on each engine’s specific search algorithm.
There are dozens of factors that influence these rankings, but keywords are among the most important elements. The keywords or search terms you include in your content should reflect the information on your pages.
You need to perform keyword research to identify the right terms for your content. SEO competition is stiff, so you should start by targeting long-tail keywords, writing high-quality content, and using this along with other inbound marketing techniques to slowly grow your traffic.
Search engine optimization (SEO) is the process of adjusting your site to get better rankings on Google and other platforms. We’ll cover this in detail later on, but keep in mind that SEO organic traffic can be extremely profitable due to its volume.
But, to get organic SEO traffic, you also need to pay close attention to both on-site and off-site factors to get the best positions
Google and similar options get a lot of attention for generating organic search traffic. But, the right email strategy can lead to very similar results.
If you want to generate organic traffic via email, you need to start by building your subscriber list. In reality, email traffic consists of recurring visitors. This means that a solid organic traffic SEO strategy will actually increase the success of your email campaigns later on.
How to Increase Your Organic Traffic
Increasing organic traffic is essential for the success of your digital promotion strategy.
For starters, you should have an organic traffic checker and access to analytics tools. Google Analytics and the Google Search Console are superb alternatives because they are free, work in tandem, and deliver accurate metrics.
With the above in mind, here are our picks for the top traffic sources that don’t require payment.
If you want to drive organic traffic, Google is the best way to go, which means focusing on SEO. In short, SEO is the process of making adjustments to get better rankings on relevant search engine results pages.
SEO-driven organic traffic doesn’t only produce high engagement levels, but the volume itself can help you grow your business and achieve your financial goals in a relatively short time span.
Organic Social Media Marketing
While technically a type of referral traffic, social media visitors deserve a class of their own.
If you want an organic traffic increase, Facebook and similar options pose a great alternative. Opening an account is free and, once you build a large enough following, you can amplify the reach of every blog post or web page you choose.
Organic Email Sequences
Email organic traffic generation can help you significantly boost conversions without requiring an increase in new organic search traffic.
The key to success, however, is to build sequences that resonate with your audience. You can and should use the same content that ranks on Google search results as part of your sequences.
Nevertheless, email can help you drive more traffic to these pages and increase conversions without having to turn to Google Ads.
Guest posting is another form of organic referral traffic. As the name suggests, these visitors come from third-party sites as well as mobile apps.
The referral information and overall traffic volume are unique for every source. If you want to increase organic traffic to your site using this method, your best bet is to find a guest posting opportunity on a site that receives a lot of relevant traffic.
Forums and Review Sites
Direct and organic traffic from search engines and social networks can be very profitable. But, you shouldn’t undermine the power of forums and review sites either.
A lot of search traffic ends up in review sites and focus, but these platforms should only be viewed as trampolines, so to speak. After all, users who review organic search results about your products are probably looking to make a purchase. So, if you position yourself properly on these platforms, you can get a significant boost from second-hand search traffic.
Frequently Asked Questions (FAQs) – Organic Traffic
What are Organic and In-Organic traffic?
Organic visitors consist of unpaid prospects who visit your ads. Paid or in-organic visitors, on the other hand, come from different forms of ads.
What is the Best Traffic Source?
Improving organic traffic is all about the target audience. So, to find the right strategy, you need to analyze your audience and figure out what organic platform they spend the most time on.
How do Bloggers get Organic Traffic?
Bloggers usually focus on organic traffic growth through SEO and social media.
Ready to Drive More Organic Traffic?
Ready to attract traffic from organic sources? The traffic generated through search and social platforms can improve the profitability of your marketing campaign. That said, you also need to learn how to build an organic search strategy that produces results.
Find out how Fannit can help you improve your SEO efforts, drive traffic from other websites, and take advantage of social networks today.