How to Create an SEO Optimized Landing Page

on SEO November 22nd, 2022

Creating a search engine optimization (SEO) landing page for every important service and topic is essential if you want to achieve good rankings consistently.

With that said, there are dozens of different factors you need to adjust to get a good ranking on search engine results pages (SERPs).

In this article, we’ll go over the steps you’ll need to follow to create a landing page for SEO.

What Are SEO Landing Pages?

First, let’s start by answering the question: What is an SEO landing page?

An SEO-friendly landing page is a page within a website designed to have good organic performance on search engines. In other words, this is a page that was built to rank on Google’s first page, among its top 10 search results.

Landing page organic optimization is the practice of adjusting elements within a single page to improve its organic search rankings. The goal is to achieve first-page rankings, improve the click-through rate of the links displayed, and convert traffic into paying customers.

Now, there are countless landing page SEO best practices you need to follow in order to improve your rankings.

In addition to choosing the main keyword for each page, you also need to study existing customers, reduce your page load time, share valuable information, build a good presence to provide social proof and complete a number of other steps before you drive more traffic.

Importance of SEO Landing Pages

Having a reliable landing page SEO optimization plan is essential because this strategy is the most cost-effective lead-generation technique.

This means that achievements like obtaining high-quality backlinks, linking your product or service to your blog topics, and gaining an in-depth understanding of your target audience can result in more revenue.

Putting together a page that includes high-quality content as well as all other best SEO practices can be challenging. In the next section, we’ll share a general landing page SEO checklist to help you get started.

If you feel like you still need a boost conducting keyword research, deciphering Google Analytics, and choosing alt texts, get in touch with Fannit today.

Landing Page for SEO

The Process of Creating an SEO-Optimized Landing Page

Just like choosing the targeted keywords for your blogs, optimizing a page is a unique process.

In short, it varies based on the website architecture, target audience, industry, and other variables. Search engines take all of these into consideration, so you should do the same while creating pages for SEO.

At the same time, remember that search engines are always updating their algorithms to adapt to changes in user behavior. So, you need to be aware of all these updates when creating landing pages for organic purposes.

Now, a healthy process to optimize landing pages should follow some basic steps. Here are some local landing page SEO tips to help you get better search engine rankings.

Research and Choose Keywords Carefully

All the parts of your site should have a unique main phrase, as well as secondary terms that help support the main phrase.

But, the success of your site hinges in large part on the keywords you choose.

You should aim to find keywords that have a balance of high search volumes, medium competition, and relevancy to the user’s search intent.

Your site should contain several pages optimized for SEO, so create a repeatable process you can apply to each one.

Create an SEO Optimized Content Based on Keywords

One of the biggest local SEO landing page best practices you need to follow is the creation of quality content using the keywords you selected.

Having a high word count is not enough. You should ensure that your content delivers great value and includes related keywords. From a technical perspective, you should also ensure that pages include the main terms in their title tags.

Monitor Page Speeds

Page speed is another major ranking factor you need to look at if you want to rank a blog post or service page.

In addition to improving the user experience, a fast website brings a lot of SEO value.

Some of the steps you can follow to reduce loading speeds include:

  • Create a light SEO landing page design
  • Optimize images by using smaller file sizes
  • Monitor and adapt to changes in search engine algorithms

Build Backlinks

Great landing pages have a stellar backlink profile.

To achieve this, it’s necessary to build a good structure with internal links. You also have to collect inbound links from external sources, which requires great content.

Additionally, you have to choose relevant target keywords as well as include a solid meta description and title tag on each page.

Review Performance and Optimize the Page Periodically

Finally, you need to create a calendar for SEO landing page optimization.

In short, you should wait until you have enough data, then analyze the information you collect, and make changes to your content accordingly.

Having an SEO-optimized landing page is not permanent — you should make time to adjust the landing page URL, implement additional long-tail keywords, and take other steps to attract more search traffic.

Frequently Asked Questions (FAQs) – SEO Landing Page

Having to create landing pages that include relevant keywords is not always straightforward. Here are some of the most common FAQs about landing pages designed to achieve better Google rankings.

What is the Optimal Landing Page Structure?

SEO-friendly landing pages have an architecture that’s easy to read by bots. Now, this can vary depending on the industry, type of content, and even topic. So, you need to evaluate leading competitor data like meta description, page title, and technical structure to figure out the best setup.

What are the 5 Main Pillars of a Successful Landing Page?

These are:

  • A clear unique selling point
  • An enticing image with relevant alt-text data
  • A list of key benefits
  • Proof of a good social presence
  • A strong call-to-action or CTA

Should Landing Pages be Optimized for SEO?

Yes, all pillars and important parts of your site should have optimized headings, carefully chosen anchor text options, and other elements that improve the experience of potential visitors.


Having SEO-optimized landing pages is necessary if you want to attract more organic traffic. The good news is that you’re not alone.

At Fannit, we can help you select the most important keywords, keep semantic search in mind, and adjust all other ranking factors. Get in touch with us and schedule a consultation today.

Keith Eneix

My brother Neil and I founded Fannit in 2010 and set out to help entrepreneurs just like us achieve their dreams of being successful business owners. It’s been a rewarding journey for us, and we love every day of it. Inside of Fannit, I work with both our internal team and our clients to make sure that we have everybody working the right roles and we’re being as efficient as possible as a team. I’m always happy to step in whenever there is a difficult SEO challenge at hand... it’s the element of marketing that I’m most passionate about. We’re all here to get better and grow, and that’s what gets me up in the morning! Connect with me on LinkedIn >