Paid search marketing is regarded as one of the most efficient forms of advertising online. When setup and managed properly, a successful PPC (Pay-Per-Click) campaign can help you generate revenue —often faster than any other traditional or online marketing channels.
Posts by Topic
Companies of all sizes are recognizing the importance of lead nurturing more than ever before. The inbound marketing revolution is upon us, and companies are generating more and more leads. However, half of your leads are not ready to buy when they first convert, so setting up an effective email nurturing stream is the smartest way to reach and engage these potential clients.
Building an email list is extremely important for any business. Being able to reach out to leads or customers to promote content, company updates, or new products through email is powerful. And when you think about it, social media marketing functions very similarly. Both are used to nurture leads and stay in touch with your audience.
The constant SEO race is ever-changing, particularly when it comes to local SEO rankings. Your website must be updated frequently. There are necessary adjustments to make, and you must monitor your competitors’ activities to achieve and maintain high rankings.
How do you get high local SEO rankings for your moving company? You need to create a dynamic strategy that involves careful study of your competition, a thorough understanding of your audience, and of course, tweaking your website to these needs.
Social media has changed the marketing playing field for all companies across the board.
Even so, taking advantage of social media is easier said than done. Many marketers try to get the most out of social media, but still remain focused on what's typically known as vanity metrics.
Instead of focusing on vanity metrics which is really hollow data in terms of demonstrating ROI, B2B companies can see greater success by taking advantage of social media prospecting to get qualified leads into their sales funnel.
Content marketing is already the most effective way to market SaaS platforms, but many marketers are failing to make an impact. The reason behind it? Simple (and not-so-simple) mistakes that are not addressed on time. Content marketing for SaaS companies is trickier than most industries because they have a long sales cycle and their leads require a lot of nurturing, with only a small window of opportunity to convert.
Most business owners want to scale up their companies, and landscaping businesses are no exception.