Creating and managing an inbound marketing campaign is not as easy as it sounds, but HubSpot allows us to simplify the process. That being said, HubSpot itself can be difficult to understand, so you need to know the ins and outs in order to use it at its maximum potential.
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Marketing is now one of the cornerstones of any business strategy, regardless of its size. Both big and small businesses use marketing to promote their services and products. Marketing has also taken a big cut of businesses’ annual budget. A study by Gartner showed that “Marketing Expense Budgets Averaged 10.2% of Revenue in 2014”. Therefore, we should be aiming to use cost reduction strategies to maintain or increase revenue while decreasing marketing expenses.
Running a successful business can have many definitions, but they (should) all include achieving a positive Return On Investment (ROI). While content marketing is excellent for helping your marketing gain momentum, PPC campaigns are often regarded as one of the fastest, most effective marketing strategies available — especially for those marketing campaigns that are just starting out.