Promoting your business online can be challenging, but there are many digital marketing tips and hacks that can help you achieve success. That said, there’s a wide variety of elements that impact the success of your digital marketing campaign. So, you need to pay close attention to all these factors, look out for the right service providers, and implement effective techniques that increase your chances of success.
At Fannit, we’ve helped hundreds of companies develop successful digital marketing strategies for more than a decade so we understand the different factors that impact their performance.
In this article, we will discuss the definition of digital marketing and why it’s crucial for businesses that want to achieve their goals. We’ll also provide 15 digital marketing strategy tips to boost your campaigns and go over the best types of digital promotion channels.
Defining Digital Marketing
Simply put, digital marketing is the practice of promoting your products or services through any internet capable device.
There are many different types of digital marketing and some of these are only applicable in certain situations or areas. With that said, all online promotion channels share benefits and advantages that are unique to digital platforms.
We’ll go over the different marketing channels you can choose later in this piece, but keep in mind that all of these can be tracked and adjusted without extra costs.
If you’re not getting the results you want from your campaigns, you can look at the analytics of your page and/or ads to determine what adjustments to make to your digital strategy.
- More helpful reading: https://www.fannit.com/blog/what-is-digital-marketing/
Why Is Digital Marketing Important?
Search engine optimization (SEO) and other forms of digital advertising can help you boost your online presence. But, why is this important?
Search engines and similar platforms have become the first point of call for people that want to find products or services.
Rather than running traditional advertising campaigns that are impossible to truly evaluate, online marketing channels give you the ability to target potential customers when they need you the most and through their favorite platforms.
In addition to the above, some of the best reasons why digital marketing is important include:
One thing that conventional and digital marketing have in common is the importance of reputation.
The difference is that digital channels give business owners more clarity in terms of how their companies are viewed. These entrepreneurs can make adjustments based on the feedback they get and take control of their reputation, albeit indirectly.
There are many different channels that consumers use to share their experiences with businesses.
Small businesses need to monitor all of these and ensure that negative reviews get the proper attention. There’s actually a brand of digital marketing caller reputation management that can help improve the way potential customers see your brand.
There are 313 million internet users in the United States, which represents almost 91% of the population.
The practice of marketing your products and services online give you the ability to connect with a huge percentage of your target audience, regardless if your run a B2C, B2B, or any other type of business.
Keep in mind that a few consumer segments are difficult to reach online, like seniors.
That said, the right digital marketing strategy can help you attract all types of users as well as the individuals who influence their decisions. Companies just need to work with reliable and knowledgeable digital marketers that can handle all aspects of their campaigns.
The return-on-income or ROI of your digital marketing efforts measures the amount of money you generate for every dollar spent.
It’s impossible to calculate the real ROI of a traditional marketing campaign, but there are methods in place to evaluate their approximate impact.
Digital promotion strategies like pay-per-click (PPC) on the other hand, allow you to measure an accurate ROI and figure out how much money your campaigns are generating.
With this information, your marketing team can ensure that your resources are invested into the areas that help you make the most money.
Scalability and Future-Proofing
The high number of internet users in the US makes web promotion strategies extremely scalable.
If you don’t have the resources to launch a full-fledged campaign right away, you can divide your marketing budget and invest it into the areas that yield the highest quick growth.
Once your campaigns start providing consistent results, you can think about growing your campaigns, adding more channels, and attracting a higher number of prospective customers. The best part is that most internet-based marketing techniques work well together.
So, if you have multiple platforms with successful campaigns on each, you’ll boost the performance of each individual channel.
The advertising industry moves and breakneck speed. There will always be new trends, movements, and tendencies that business owners need to monitor.
That said, all projections indicate that the internet will remain as the top marketing platform for a long time.
long as you follow a strategic planning approach, update your website design, and keep an eye on the variables that change the digital landscape, your campaigns should be future-proof.
One thing that has remained as a constant since the rise of online advertising is the value of relevant content.
When you go through your content creation process, you must ensure that the materials you produce are designed to attract specific types of new customers through value.
For example, if you develop materials for the awareness stage, you should make sure that it’s valuable content that informs and teaches readers, rather than starting with the sales process right away.
15 Top Digital Marketing Tips to Improve Your Results
Taking an organized approach to your marketing activities, improving areas that help convert leads into customers, and fixing poor online personalization issues are essential steps to developing a digital marketing strategy that works.
With the above in mind, there are countless elements that impact the performance of your company website.
- More helpful reading: https://www.fannit.com/blog/how-to-do-digital-marketing/
In the majority of cases, your site is the central cog in your marketing strategy. Because of this, you need to pay close attention to each and everyone variable that impacts its performance.
Here are our top digital marketing tips to improve the performance of your business online marketing plan.
1. Begin with a Quality Website
Remember how we mention that you need to update and improve the design on your site on a consistent basis? While crucial, this is only a part of having a quality website.
Having a good website is all about the user experience.
The visual elements and overall design will impact your visitor’s first impression, but the rest of your site needs to meet or exceed expectations. Your site should load quickly and be intuitive.
Every single feature on your site should work as well and do exactly what it says it does.
If you have a faulty button, a contact form that doesn’t work, or a page that doesn’t contain any information, the chances of being contacted by your visitors decreases dramatically.
2. Optimize Your Site for Mobile
Half of all internet traffic at a global scale comes from mobile devices.
It’s unlikely that the US will follow this trajectory, but there is no denying that having a mobile-friendly site is an important aspect of your marketing campaign.
There are dozens of brands, models, and versions, so your site needs to be able to adapt to the user’s device in order to get the best results.
Rather than creating a mobile site, you should implement a responsive design that changes and rearranges the elements on your site in a logical way based on the visitor’s device.
3. Build a Solid Social Presence
Social media has become an integral part of day to day life for millions of Americans.
In addition to staying in touch with loved ones and sharing updates, consumers now use social media channels to find businesses, conducting queries and analyzing search results similarly to conventional engines like Google.
For this reason, building a solid social media presence is crucial for your business.
In other words, you should include this type of promotion in your budget and make sure that you set a specific set of marketing goals for this particular channel.
Note that social media marketing may require creating resources like video content.
So, you need to ensure that your team has the right resources or work with a full-service digital marketing agency that can create content and manage your social media accounts.
It’s important to note that you can opt for both organic strategies as well as paid advertising on social media.
Both of these are compatible, so you can implement a hybrid approach and slowly transition into a lower-cost, mostly organic setup.
4. Maintain a Consistent Tone and Brand Through All Channels
The buyer’s journey, which is the process that consumers go through before making a purchase, is a gradual exercise that often takes place over multiple channels.
It’s normal for digital consumers to search for businesses on their mobile devices first and further explore their favorite candidates on a desktop computer.
Rather than creating a unique identity for each channel, you have to make sure that all platforms sport the same logo, colors, tone, and other branding elements.
If not, you run the risk of confusing potential customers before they even speak with your sales team.
5. Plan for Retargeting Campaigns
Keep in mind that the buyer’s journey doesn’t always follow a linear path.
In many instances, consumers go through the different stages at an irregular rhythm, going back and forth as they find new alternatives and providers. But, this doesn’t mean that you can’t attract consumers after they start evaluating other alternatives.
Remarketing campaigns are advertising plans designed to target individuals who have already shown interest in your products and services.
There are many types of remarking campaigns and these can target either people who have just seen your materials or customers who have already made a purchase.
The best approach depends on your audience and other variables, so evaluate your specific circumstances to decide which is best.
- More helpful reading: https://www.fannit.com/blog/digital-marketing-strategy/
6. Improve the Company’s Google My Business Profile
Do any of your competitors have a profile on Google Maps? This is called a Google My Business profile and it’s designed for business owners to provide useful information about their companies.
Although social media platforms are emerging as an alternative, Google remains the most popular way to search for businesses in large part because of its Maps function.
Google My Business allows you to create a profile, provide important data like your opening hours, and connect with users at a deeper level.
7. Create a Smooth Path for Potential Clients
While it’s true that your Google Ads, Facebook Ads, and SEO strategy should be pointing towards your website, this doesn’t automatically create a smooth path for your customers.
Instead of making assumptions, you should go through your online marketing funnel step by step, starting with your content.
If you develop valuable content, users will be more likely to contact you by filling out a form, giving you a call, or sending you an instant message through social media.
So, you should verify that visitors have these options available at the end of each piece of valuable content published by your business.
- More helpful reading: https://www.fannit.com/blog/digital-marketing-campaigns-fail/
8. Create Cohesive Marketing Campaigns
Besides keeping the same tone, you should ensure that your campaigns actually work synergistically.
In other words, don’t be afraid to combine strategies, for example, content marketing and SEO. These can feed off each other’s success and boost the overall results you get from your marketing efforts.
A great example of this is creating valuable content like long-form how-to guides and creating PPC campaigns around these.
You can even make the content available as a PDF instead of an article and use it to collect leads.
All you need to do is create a compelling landing page and ask users for their emails and other details in order to send them a link to the PDF download.
9. Develop a List of Relevant KPIs
All good lists of digital marketing tips have to include KPIs.
Your KPIs are the metrics that help you evaluate the success of your campaigns.
Each one of your campaigns will have different KPIs, so you need to choose a specific set of goals for your marketing emails, another for your social media efforts, and so on.
You can use a wide range of tracking mechanisms to monitor your performance, but Google Analytics is the most reliable alternative, plus it’s completely free.
Google Analytics is compatible with both Google Ads (formerly Google Adwords) and organic campaigns, so you can implement it in your business site and use it to track the performance of both in one location.
10. Audit Your Digital Marketing Campaigns
Besides optimizing your campaigns, you should also audit all marketing strategies individually.
Consumer preferences change, so when it comes to your digital strategy, you shouldn’t assume that the channels you use today will remain effective in the long run.
Instead, you should assess your marketing strategies, thoroughly evaluate underperformers, and decide whether you need to optimize or reinvest those resources elsewhere.
11. Leverage Data During All Your Decisions
Choosing the best KPIs is a good first step. But, this data loses its value if you don’t leverage it properly.
The most obvious way to use the details you collect is to immediately optimize your campaign.
You should pull up your KPIs and have these readily available while you make adjustments to your content.
However, you can also use the information you collect to build better campaigns later on. This is especially true for seasonal promotions.
Once you have 12 straight months of data, you can start looking back on the previous year’s performance to determine what you can do to build better campaigns for the different holidays.
- More helpful reading: https://www.fannit.com/blog/marketing-tools/
12. Automate as Much as Possible
Time management is a big part of achieving digital marketing success. Unlike traditional marketing, digital channels require a constant amount of upkeep and updating.
This is great in terms of performance, but it also represents a significant investment in terms of time.
Fortunately, there are many automation platforms that help you automate repetitive tasks, like sending welcome emails or newsletters.
You can even automate complex actions like publishing blogs as well as different steps in your email marketing campaign.
13. Don’t Be Afraid to Leverage New Digital Marketing Techniques
Although email marketing is a time-tested marketing strategy that you need to have, you should also consider implementing creative techniques to attract potential clients.
Inbound marketing, which is an approach that focuses on attracting customers that are interested in your goods, is a great option because it includes any technique that’s customer-centric.
If an innovative technique that’s compatible with inbound marketing starts delivering results for similar businesses, there’s a strong chance it can do the same for yours.
14. Test Landing Page Variations Regularly
A/B testing revolves around developing multiple versions of a page or ad and splitting traffic amongst these to determine which is best.
You should conduct A/B testing on your pages to learn about the buyer’s journey and make adjustments to your marketing strategies.
You can also apply the same concept to your Facebook ads campaigns.
The earlier you start with A/B testing the sooner you will get results, so you should create multiple versions of your content from the get-go, regardless if you’re using Facebook ads or another channel.
15. Find the Perfect Frequency for Your Emails
Email marketing strategies are all about timing.
The quality of the content has to be high, but if these materials are not delivered at the right time, they will lose part of their value.
With that said, every company and campaign has a unique frequency.
So, you need to run your campaign until you have enough data to analyze and make the proper adjustments based on your results.
Which Are the Best Digital Promotion Techniques?
Achieving digital marketing success requires a lot of hard work, but you also need to know what techniques to implement.
Now that we’ve coerced the best digital marketing tips, here are the strategies that will give you the highest chances of growing your company and achieving digital marketing success.
- Organic Search Engine Marketing
- Paid Ads
- Organic and Paid Social Marketing
- Email Campaigns
- Blogs and Other Types of Content Promotion
- Inbound Advertising
- Mobile Marketing
- Video marketing
Ready to Implement these Digital Marketing Tips? Fannit Is Here to Help
Want to learn more digital marketing tips or get help building your campaigns? Get in touch with our digital marketing strategy experts and we’ll be glad to help.