Utilizing SEO in Your Inbound Marketing Efforts

on Blog June 01st, 2020

Does your content seem invisible to people? Are you struggling to generate leads? No matter how great your content is, it might not attract as much people without tools like SEO.

SEO, or Search Engine Optimization, makes your website more relevant to search engines. When your site is deemed relevant, it is easily found on the search engine results pages (SERPs). This increases your page visitors, which is good for business.

There are two methods of SEO. On-page SEO, also known as on-site SEO, involves what you put on your website. Off-page SEO involves factors outside of it. Simply put, on-page is within your control, whereas off-page is usually beyond your control.

using SEO with Inbound Marketing

Inbound Marketing and SEO

Since SEO helps increase your site’s searchability and visibility, it works well with other lead-generating strategies. For instance, SEO can boost your marketing strategies. Below are the benefits of utilizing SEO in your Inbound Marketing efforts.

Is SEO Included in Inbound Marketing?

SEO and inbound marketing are essential for growing businesses. If you’ve been researching methods to promote your business, you might have encountered these online marketing terms.


Is SEO Included in Inbound Marketing


On this page, we will explain what they are exactly and how they differ from each other. We’ll also answer the question, is SEO included in inbound marketing?

Inbound Marketing vs SEO

What is SEO?

SEO is the process of making your website not just to be visible online but to show up whenever someone uses search phrases that are highly relevant to the keywords that you want to rank for.

More helpful reading: SEO Basics

What Is Inbound Marketing?

Inbound marketing is the practice of using a variety of strategies to bring ideal customers to your business rather than reaching out to prospects that are not interested in the products and services you offer.

These strategies include:

  • reaching audiences
  • optimizing conversions
  • engaging followers and
  • SEO

How Inbound Marketing and SEO are Different?

Although both inbound marketing and SEO focus on bringing prospects to your business, each of them uses different marketing tactics.

In comparison, inbound marketing and SEO focuses on a different stage of the selling process.

SEO is centered on bringing in more prospects, while inbound marketing focuses on converting those prospects into customers.

Is SEO Included In Inbound Marketing?

The answer is YES!

SEO is one of the tactics used for inbound marketing.

Without SEO, there’s a higher chance you will not get the ideal audience that you need for your business.

SEO can improve your website’s visibility in the search engine results pages or SERP.

It also ensures your business will rank for the most relevant keywords. Meaning, your business will most likely show up when someone types in the search terms or phrases that are most relevant to your business.

Without SEO, the visibility of your business will have to depend on:

Similarly, your SEO efforts won’t succeed without inbound marketing.

Inbound marketing helps in setting your business apart from the competition by providing content and interacting with your customers.

By delivering helpful content through…

  • Articles
  • Blogs
  • Downloads, etc.

and engaging with your customers through…

  • Social Media
  • Email Marketing

…you are providing your customers with the reasons why they need to trust you.

And as a result, they will choose your business over your competitors.

Inbound Marketing and SEO

The Bottomline

Inbound marketing without SEO makes no sense. There’s no point in creating your amazing content if it can’t be found online by your ideal audience.

Likewise, SEO without inbound marketing is pointless. Your potential customers may find your website quickly, but they will also leave quickly if they don’t find your content helpful.

In conclusion, your business needs both inbound marketing and SEO.

Inbound marketing is crucial in attracting the ideal audience for your business and converting them into customers.

While you’ll need SEO to make sure your content (that attracts your ideal audience) gets found online.

More Content Value

Content plays the biggest role in attracting leads. They can be writings, pictures, videos, and audio files. To make your content visible among others, it must be valuable.

SEO adds value to your content in many ways. An example is utilizing keywords that people often use in their queries. These keywords are added on the content itself, title, url, metadata, and even file names of inserted materials. When a page visitor’s queries match what you offer, there is a higher possibility he will land on your website.

Higher Lead-to-Customer Conversion Rate

Using SEO with your Inbound Marketing efforts increases business sales. SEO’s ability to pull in visitors creates an opportunity for you to nurture them into customers. The more leads it generates, the higher the possible conversion rate.

One way to convert leads is by keeping them engaged. Backlinks and call-to-action techniques, to name a few, should do the trick. These also help speed up conversions.

Earns Customer’s Trust

Another factor that search engines consider for website relevancy is user experience. If your website looks unpleasant, visitors will not linger around. If they cannot find what they are looking for in a matter of seconds, they will look elsewhere. If your pages do not load smoothly and quickly, they might not come back.

Search engines know if your website gives positive user experience. When you fail in that area, you lessen your site’s relevance. Hence, quality SEO should equate to good user experience, which earns trust.

Stronger Business Reputation

People gauge a person’s reputation according to what they hear about him. Similarly, search engines gauge a website’s reputation according to people’s feedback. This is important, because reputation largely determines your website’s relevance.

If a website started off on the wrong foot, there is always time for redemption. Search engines determine your reputation through different areas of the web like social media sites and blog posts. The better the reputation, the higher it will rank on the SERPs.

Earning reputation takes time both in real life and on the world wide web. In spite of that, it’s always worth the wait.

Need help to get started with inbound marketing and SEO?

If you need an SEO inbound marketing partner, we are the right choice. We can create a marketing strategy unique for your kind of business.

We can help your website get found by the right audience that needs your content at the right time. Boost your Inbound Marketing efforts with SEO. Reach out to us to get started today.

Keith Eneix

My brother Neil and I founded Fannit in 2010 and set out to help entrepreneurs just like us achieve their dreams of being successful business owners. It’s been a rewarding journey for us, and we love every day of it. Inside of Fannit, I work with both our internal team and our clients to make sure that we have everybody working the right roles and we’re being as efficient as possible as a team. I’m always happy to step in whenever there is a difficult SEO challenge at hand... it’s the element of marketing that I’m most passionate about. We’re all here to get better and grow, and that’s what gets me up in the morning! Connect with me on LinkedIn >