Your Complete B2B SEO Guide for 2023

on SEO November 01st, 2022

B2B SEO strategies have a completely different target audience than consumer-facing campaigns, so it’s essential to adapt your business plan accordingly.

Rather than trying to attract average consumers, your SEO strategy should be designed to match the user search intent of and connect with owners and decision-makers within your target organizations.

You have to conduct keyword research, work on a process called link building, and implement on-page SEO best practices. Additionally, you also need to adapt the rest of your digital marketing strategy to engage the right individuals.

Below, we’ve put together a B2B SEO strategy guide with everything you need to know.

What is B2B SEO?

Before delving any deeper, let’s take a moment to define SEO for B2B.

Conventional SEO focuses on getting better rankings for pages designed to attract consumers. In the B2B context, SEO does the same thing, but it focuses on attracting managers, owners, and other individuals who make purchase decisions within businesses.

There are many tasks you need to complete to improve your organic rankings. For instance, you have to write optimized pages, build a more complex sales funnel, create content, and review the entire process to make adjustments regularly. The good news is that you can work with B2B SEO agencies to help you connect with your target businesses.

If you’re interested in learning more about B2B SEO solutions and how an agency can help you build a content strategy, contact Fannit today.


The Importance of B2B SEO

SEO B2B marketing is effective because search engines are an essential tool that owners and managers use to find new products and service providers.

This means that you have to find keywords relevant to your goods and infuse your content with these phrases. This will help your service pages rank higher on relevant organic search results, drive more traffic, and boost your lead generation metrics.

In short, B2B SEO marketing can help you connect with your audience, get more people searching for your products on your pages, and improve your chances of connecting with business owners.

How B2B SEO Differs from B2C SEO

Although similar, there are many key differences between B2B and B2C SEO.

Business-to-business SEO requires the curation of more technical content. Business owners, managers, and decision-makers often need to fix niche issues. So, the landing pages and other content marketing elements on your site should be way more detailed than the average B2C post.

Not only this, but the keyword approach for B2B companies is also different from B2C businesses. This is because B2B search terms are often low-volume keywords.

So, it’s important to choose terms for every single blog post based on intent, funnel stage, and conversion rate, rather than looking for search queries with large volumes.  You have to rely on accurate keyword research tools that provide in-depth information beyond simple search volume when performing SEO for B2B companies.

5 Tips for Creating an Effective B2B SEO Strategy

There is no exact formula, secret sauce, or shortcut to finding the best B2B SEO marketing strategy. The only thing you have to do is create a tailored plan for your business.

Here are 5 tips to improve your results when focusing on SEO for B2B marketing.

1. Create Detailed Buyer Personas

The first step to attracting more organic traffic is understanding the visitors that access your page. An easy way to achieve this is to create buyer personas.

A buyer persona is a detailed, fictional character that represents an ideal customer or market segment. You can use this when building a strategy, writing content, and even choosing helpful tools.

2. Map Out the Keyword Strategy

Finding keywords is just a step within your entire keyword strategy. But, you should map out your plan before you start researching, define specific steps, and understand how your keywords will affect your entire strategy.

For example, during this mapping process, you should create a protocol to improve your internal linking structure by adding links to every relevant landing page and choosing an optimized anchor.

3. Build an SEO and Content Marketing Blueprint

Here is where you should bulk out the rest of your plan. From the steps you’ll take to create each buyer persona to writing each title tag, meta description, and social post, this is the step where you should set it in stone.

Keep in mind that your strategy needs to be flexible.

So, even though you should plan your content months in advance, you should also be able to take on long-form content, write better Google Ads materials, and get backlinks from other websites right away if you identify these practices can boost your SEO.

4. Write Optimized Pages and Blog Posts

Before going into the services pages and blog posts, it’s important to note that technical SEO is very important. You should always work with an experienced developer who can build a website with a sound SEO structure.

With the above in mind, your pages and blogs are the heart and soul of your content SEO efforts.

To get good rankings on relevant search engine results, your B2B SEO strategy should include the creation of optimized content that’s easy to read by bots and delivers valuable information to readers.

5. Optimize and Scale Your Campaign

From your content creation to your link building and other parts of your off-page SEO plan, you need to optimize all areas of your campaign and make adjustments to improve your results.

Make sure to collect enough data from your current materials before making any adjustments.

Next, you should find ways to automate certain areas of your efforts, scale your marketing activities, and grow your business.

Frequently Asked Questions (FAQs) – B2B SEO

Here, we answer the most frequently asked SEO B2B questions.

Is SEO useful for B2B?

Yes, SEO is suitable for B2B companies. As a matter of fact, partnering with a B2B SEO solutions provider can help you reduce turnaround and improve the long-term performance of your content.

Is SEO B2B or B2C?

SEO is dynamic, so it can be adapted to both B2B and B2C companies. The top B2B SEO approaches can help you drive engaged traffic to your site. The best part is that you can now hire professional B2B SEO service providers to do the heavy lifting while you focus on delivering a great experience to your audience.


Want to grow your B2B company with the help of a knowledgeable SEO agency? At Fannit, we offer SEO services for all types of B2B companies in the US.

Get in touch with us today and book a free consultation with one of our B2B search engine optimization pros today.

Tony Lael

I work with entrepreneurs, marketing and sales executives to help them realize the true potential of their business or group - it's about creating a marketing and sales system. Inside of Fannit, I help guide our team to build out our own systems through standard operating procedures and am responsible for revenue growth. I believe it’s important to bring joy and a splash of humor to your work, and always give my top level of attention and effort. Connect with me on LinkedIn >