How Much Does SEO Cost in 2023?

on SEO November 01st, 2022

If you’re researching SEO pricing, you’ve probably found that it can vary based on a huge number of reasons.

While there is no doubt that SEO is an excellent way to promote your business website, understanding the costs associated with this strategy will help you set a sustainable budget.

Many factors influence search engine optimization pricing, including your industry, business goals, and location. At the same time, the price of SEO services varies depending on the experience, expertise, and features of the service provider you choose.

In this article, we’ll explain the price of SEO and go over each common type of SEO pricing model. We’ll also share some of the factors that impact the cost of your monthly SEO services and answer the most common questions related to organic search engine marketing.

Price of SEO: What Are the Different Models?

What are the different SEO pricing models and how do they work?

Before answering these questions, it’s worth highlighting the fact that SEO is a type of organic digital marketing. In other words, you don’t have to pay for the leads you generate or to have your website indexed by Google. This is the reason why some may say that SEO is free.

Now, the cost of SEO stems from the work you need to do to boost your rankings. From designing and programming an intuitive website to creating content and performing on-page optimization, there’s a lot of work that’s required to get good rankings.

Handling all of these tasks internally can become a huge burden for your marketing team and generate huge in-house expenses. The good news is that you can rely on marketing agencies like Fannit that specialize in getting better rankings on search engines.

Now, there are countless digital marketing experts. So, you need to hire marketing agency that provides quality services and offers competitive local SEO services pricing as well.


cost for seo optimization


SEO companies tend to follow one of five different pricing models. These are:

Monthly Retainer or Fee

As the name suggests, SEO agencies that follow this model charge a set fee on a monthly basis. The monthly costs usually vary depending on the exact services that are included. In this model, the first month is usually more expensive because of the SEO strategy setup and implementation.

Fixed Price

Like monthly services, the average cost of SEO fixed-price projects can vary. In this case, you should agree on the services that will be provided by your SEO professionals and the set price before signing the contract or making the down payment. These may last anywhere from weeks to months and include several installation payments.

One-Time Projects

One-time projects help you get organic traffic without committing to a long-term partnership, although the results may be limiting. Like fixed-price deals, you should agree with your SEO consultant on the price, scope, and duration of the one-time project beforehand.


Some SEO consultants and agencies offer the ability to sign up for hourly services. In short, this is an on-demand model where you only pay for the hours that your team works on your SEO project. The most important thing is to set the hourly rate and any time restrictions early on with your SEO company.


Hybrid models take different aspects from each specific SEO services pricing model. For example, you may agree on a set fee for strategy development, then on an hourly fee to conduct keyword research, do on-page SEO, focus on content creation, and so on.

Factors Affecting the Price of SEO

There are dozens of factors that impact SEO optimization costs. Note that some of these are directly related to your local business, while others are influenced by changes in the entire online marketing industry.

Here are some of the elements that may affect the cost of your SEO efforts.

  • Location
  • Business size
  • Industry (the more competitive, the more you have to invest in SEO strategies)
  • Short and long-term goals
  • Changes in the technology landscape (changes in server costs, etc.)
  • Google algorithmic changes
  • Current position in relevant search engine results pages

In case you’re managing your content marketing and other areas internally, you’ll also need to invest in technical SEO and tools that help you track changes in search engine rankings.

If you’re looking for an SEO quote from a knowledgeable SEO agency, contact Fannit today and we’ll be glad to help.

How Much Should You Spend on SEO Services?

Every company has a unique set of goals, requirements, and expenses. Thus, you need to analyze your business in order to determine your exact costs for search engine optimization.

SEO prices in the US vary tremendously. Our research suggests that the average range of each pricing model is as follows. Just remember that your local SEO price can be very different while looking for agencies to partner with.

  • Monthly – $2500 to $10,000
  • Fixed-Price – $10,000 to $50,000+
  • One-Time Projects – $5,000 to $35,000+
  • Hourly – $150 to $450 per hour
  • Hybrid – This pricing varies

To find out more about your specific SEO costs, contact one of our team members and we’ll be glad to help you find the best budget for your business.

Frequently Asked Questions (FAQs) – SEO Pricing

Here are some common FAQs about the price of local SEO packages and other plans.

How much does SEO Cost?

Having your page on Google is free, plus you don’t have to pay for the leads you generate. This means that you need to consider your content needs, goals, company size, and other goals to determine what the ideal local SEO pricing range is for your business.

How much do SEO Services Cost?

When it comes to paid agency services, SEO pricing varies based on a number of reasons. In this case, your best bet is to contact your SEO expert of choice and ask for a quote.

Why is SEO expensive?

The cost of an SEO team is different for every company. Not only this, but SEO package prices should reflect the quality of your agency and the results you’re getting. If you feel like the SEO pricing packages you’re paying for are too high for the number of leads you’re getting, contact us today.

How Can You Tell if SEO Costs are worth it?

If you’re wondering whether the search engine optimization price that you’re paying is worth it, you need to evaluate the results you’re getting. The cost of SEO optimization shouldn’t be prohibitive, especially if you’re getting the right outcome. If not, your best bet may be to find a set SEO service provider.

Do I have to pay for SEO every month?

Working with SEO specialists usually involves a monthly cost or expense. This is because the factors that influence search results rankings are constantly changing. This means that SEO requires continuous work. This, in turn, increases the cost of search engine optimization.


Want to know more about hiring a specialist to build your SEO campaign? Contact Fannit today and schedule a free consultation now.

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Keith Eneix

My brother Neil and I founded Fannit in 2010 and set out to help entrepreneurs just like us achieve their dreams of being successful business owners. It’s been a rewarding journey for us, and we love every day of it. Inside of Fannit, I work with both our internal team and our clients to make sure that we have everybody working the right roles and we’re being as efficient as possible as a team. I’m always happy to step in whenever there is a difficult SEO challenge at hand... it’s the element of marketing that I’m most passionate about. We’re all here to get better and grow, and that’s what gets me up in the morning! Connect with me on LinkedIn >