Website Search Engine Optimization (SEO)

on SEO June 09th, 2023

Website SEO is the process of making your website search engine friendly as a result of its design and structure. At the point of developing or redesigning a website, search engine friendliness should be the main consideration.

Many times, website SEO can be a by-thought and it ends up being designed or redesigned without careful consideration – and the results are disastrous. New websites may take longer to rank or never do, while previously well ranking web pages disappear from their ideal position in the search results. This is why it’s so important to use the best search engine optimization company you can find when you’re doing a website project since it leads to lost sales and poor visibility for the website owners.

Why is this important?

In the internet age, your website is the doorway to your business. Imagine you have your store in a busy mall, the internet. You then cover your store in dark tinted paper, and as a result, no one can see your merchandise or find out if you’re open or not. Where will they go instead? Into your competitor’s shop that is well lit and easy to spot.

Website SEO service companies provide you with a search engine friendly website SEO structure as a sign to show that you’re open for business. It allows you free visibility and helps you stay in business profitably.

Part of our process of website SEO optimization includes making your website easy to use and regularly updated with relevant content. This attracts users and gains the confidence of search engines. It’s designed for easy accessibility and indexing by search engines and also attractive to its human users.

Go Deeper: More Resources on Website SEO:

  • What Is SEO (Link)
  • What does SEO Stand For (Link)
  • What is Social SEO (Link)
  • The Ultimate Guide To Organic SEO (Link)
  • The Top Local Search Ranking Factor (Link)
  • Technical SEO & How it Affects Your Website’s Rankings (Link)
  • How Does SEO Work for Your Business (Link)
  • SEM vs. SEO: Tapping Your Business Potential (Link)
  • White Hat SEO vs. Black Hat SEO: Are You Doing SEO Correctly? (Link)
  • Easy Guide to Getting Local SEO to Work for Your Small Businesses (Link)
  • Small Business SEO: Are You Optimizing the Right Way? (Link)
  • The Importance of NLP (Natural Language Processing) What It Means For SEO (Link)
  • The On-page SEO Checklist (Link)
  • Keyword Research Mastery: The Beginners Guide (Link)
  • The Ultimate Google Algorithmic Penalty Recovery Guide (Link)
  • Questions you SHOULD Ask Before Hiring an SEO Expert (Link)
  • The 5 Step Beginner Guide to SEO Writing That Rank (Link)
  • WordPress SEO


Organic SEO

How Do I Incorporate Website SEO for Search Engines?

1. Design a Website That’s SEO Friendly

Before a website goes live, a lot of design work is done. This design work revolves around selecting the best code to develop your website in, the structure of your website, selecting themes to present your website attractively and ensuring that it is mobile compatible.

As all these aspects of the website are being considered, it’s also important that website optimization is considered.

This involves using code that is search engine friendly. By using the appropriate code, for example, HTML, search engine “spiders” are able to easily access, scan and index your website for ranking.

When designing your website, ensure that it meets all technical best practices in terms of design, ease of access by search engines, and ease of use by your site visitors.

Also, ensure that your website is a secure website by using the right protocols that allow search engines to easily identify, access, and lead people to your website.

Rather than having to add in Website SEO elements once the website is live, considering them at the design stage ensures that your website is well optimized from day one, leading to a quicker ranking process.

2. Page Loading Speeds

When developing your website SEO, make sure that it loads quickly. Very often, visitors to a slow loading website page will quickly move elsewhere if they aren’t quickly delivered a page.

How fast your website loads is an important aspect of website optimization and its ability to rank on the search engine result pages.

Search engines value the user experience as much as they value the usefulness of the content on the website. As such, you should ensure that your website pages load quickly.

In addition to search engines, users also prefer fast websites. Through proper design and structure of your website, you can get your website optimized for speed and effectiveness.

Proper website SEO optimization leads to fast loading web pages, which leads to higher ratings by search engines and thus higher rankings.

3. On-Page Website SEO

On-page SEO covers a multitude of different aspects of your site.

First, the structure of your site. The structure of an SEO website should be easy to understand. It has a navigation map that enables users and search engines to access its content.
Another aspect of search engine friendly websites is their URLs. Properly designed URLs lead to higher rankings and accessibility for website users. Your website and web pages URL links should have the keywords of the content within them, allowing ease of use and lessening the time spent searching for the correct pages on your website.

As part of on-page optimization, SEO websites have well-structured and relevant content. Well, optimized content starts with the appropriate keyword research and use. From the keywords, content can be created that is relevant to your targeted users. This will result in search engines leading visitors to your site for your identified keywords.

The more visitors you receive and the longer they stay, the more your website’s credibility with search engines will increase and the higher your website will rank on search engine results pages.

After getting the right keywords, create relevant content around them. Ensure that you do not over use them as this may lead to search engine penalties that may lead to lower rankings.

4. Heading and Title Tags

This aspect of your Website search engine optimization looks at your content structure. Properly structured content, leads to ease of accessibility by search engines and thus to better optimization and high rankings on search results.

Proper content structure, through the use of heading and title tags, indicates the content hierarchy to search engines.
Title tags on your content help with targeting. Title tags show the main content of your web pages. For effectiveness, ensure that your keyword are well placed on the title tags for easier access and ranking on the search results.

Heading tags such as <h1>, show search engines the theme or heading of the content within the web pages. The following tags such as <h2> onwards, indicate sub topics within the pages of content.

The use of these tags creates order on your webpages. They help users and search engines find what they are looking for, ensuring proper optimization of your web pages.

5. Optimized Images

Website SEO describes the images in their content appropriately for search engines to easily identify and relate them to the content in the web pages.

By having well-optimized images, it will be easy for your web pages to appear at the top of search result pages via the images.

Well, optimized images are well described with alt text that enables search engines to identify them. They are compressed for easier downloads and have a clear image of their description.

Often images appear on the first page of search results, and consequently, every website owner should ensure that they optimize the images on their site.

At the creation of your website, develop a strategy for how you will use images in your content and web pages to help optimize your site. This will help you gain and attract more visitors to your website.

6. Off-Page Website Optimization

In addition to optimizing the features of your website, it’s important that you don’t forget off page optimization to rank your SEO website. Off-page optimization includes working on aspects external to your website that can help in gaining visitors and building credibility on the internet for easier recognition and ranking by search engines.

One of the main activities of off-page optimization is link building. Link building is the process of developing high quality links that lead people to your website. Google started as a search engine that relies on external links to establish and rank the relevance and usefulness of a website. Back then it was called PageRank, and links were the main driver of ranking on the search result pages.

There are numerous ways to build links to a website. They include blogging and guest blogging in other sites where you can leave links that lead to your website. Social media is also another way to build links to your website.

7. Social Media Optimization

At present, close to half of the world’s population is on a social media platform. Social media is a brilliant tool to use to attract as many people as possible to your website.
Through social media, you can attract and capture an audience that engages regularly with your content and shares it to their connections. This then pulls a large number of people to your website that you have filled with useful content.

TIn turn, this helps communicate to search engines that your website is useful to a large number of people, enabling you to gain in the search engine rankings quickly.

When developing your website, ensure it is well optimized for social media.

8. Mobile Responsiveness

Website search engine optimization services also make sure your site is highly mobile optimized and can be easily accessed through mobile devices. This should be considered in the design and as such lead to a website that is easy to use for desktop and mobile device users.

In fact, search engines are penalizing websites that are not mobile device friendly. Therefore, this is an optimization factor that cannot be ignored if you want your website to rank on search engine results pages.

9. Local Search Website Optimization

A Google study revealed that close to half of all internet searches are in search of local businesses or solutions. To effectively optimize for local searches, listing your website in the Google My Business Directory is highly effective.

To do this, you need to provide contact details, location details, and the services that you offer. Having your location details enables search engines to show your websites to all relevant searchers who could be within a few miles of your location and are in need of the services you provide.

If you have a physical business address, local optimization allows your business to have more walk in clients, as they are sure that yours is a credible business as it’s verified on Google.

Neil Eneix

My brother Keith and I started Fannit in 2010 and have been very fortunate to work with a wonderful family of clients, watching their businesses grow through the power of digital marketing. At the office, I work with our clients on developing out their business strategy as well as nurturing our relationships. It’s amazing how much influence and power SEO and good content can have over a business’ health. Connect with me on LinkedIn >