For your website to rank well on the search engine results pages, it needs to be search engine friendly. For this to happen, you need to ensure that you develop an SEO website that is not only useful to your customers but also easily accessed by search engines.
An SEO company can optimize the design of your website so it not only looks visually appealing to the human eye but also to the eyes of search engines.
What Is An SEO Friendly Website?
An SEO website is search engine friendly as a result of its design and structure. At the point of developing or redesigning a website, search engine friendliness should be the main consideration.
Many times, websites are designed or redesigned without this consideration and the results are disastrous. New websites take longer to rank or never do, while previously well ranking web pages disappear from their ideal position in the search results. This leads to lost sales and poor visibility for the website owners.
Why is this important? In the internet age, your website is the doorway to your business. Imagine you have your store in a busy mall, the internet. You then cover your store in dark tinted paper, and as a result, no one can see your merchandise or find out if you’re open or not. Where will they go instead? Into your competitor’s shop that is well lit and easy to spot.
An SEO friendly website is a sign to show that you’re open for business. It allows you free visibility and helps you stay in business profitably.
An SEO friendly website is easy to use and is regularly updated with relevant content that attracts users and gains the confidence of search engines. It’s designed for easy accessibility and indexing by search engines and also attractive to its human users.
How Do I Optimize My Website for Search Engines?
1. Design an SEO Friendly Website
Before a website goes live, a lot of design work is done. This design work revolves around selecting the best code to develop your website in, the structure of your website, selecting themes to present your website attractively and ensuring that it is mobile compatible.
As all these aspects of the website are being considered, it’s also important that website optimization is considered.
This involves using code that is search engine friendly. By using the appropriate code, for example, HTML, search engine “spiders” are able to easily access, scan and index your website for ranking.
When designing your website, ensure that it meets all technical best practices in terms of design, ease of access by search engines, and ease of use by your site visitors.
Also, ensure that your website is a secure website by using the right protocols that allow search engines to easily identify, access, and lead people to your website.
Rather than having to add in SEO elements once the website is live, considering them at the design stage ensures that your website is well optimized from day one, leading to a quicker ranking process.
2. Page Loading Speeds
When developing your SEO website, ensure that it loads quickly. Very often, visitors to a slow loading website page will quickly move elsewhere if they aren’t quickly delivered a page.
How fast your website loads is an important aspect of SEO and web ranking on search engine result pages.
Search engines value the user experience as much as they value the usefulness of the content on the website. As such, you should ensure that your website pages load quickly.
In addition to search engines, users also prefer fast websites. Through proper design and structure of your website, you can get your website optimized for speed and effectiveness.
Proper SEO leads to fast loading web pages, which leads to higher ratings by search engines and thus higher rankings.
3. On-Page SEO
On-page SEO covers a multitude of different aspects of your site.
First, the structure of your site. The structure of an SEO website should be easy to understand. It has a navigation map that enables users and search engines to access its content.
Another aspect of search engine friendly websites is their URLs. Properly designed URLs lead to higher rankings and accessibility for website users. Your website and web pages URL links should have the keywords of the content within them, allowing ease of use and lessening the time spent searching for the correct pages on your website.
As part of on-page optimization, SEO websites have well-structured and relevant content. Well, optimized content starts with the appropriate keyword research and use. From the keywords, content can be created that is relevant to your targeted users. This will result in search engines leading visitors to your site for your identified keywords.
The more visitors you receive and the longer they stay, the more your website’s credibility with search engines will increase and the higher your website will rank on search engine results pages.
After getting the right keywords, create relevant content around them. Ensure that you do not over use them as this may lead to search engine penalties that may lead to lower rankings.
4. Heading and Title Tags
This aspect of your SEO website looks at your content structure. Properly structured content, leads to ease of accessibility by search engines and thus to better optimization and high rankings on search results.
Proper content structure, through the use of heading and title tags, indicates the content hierarchy to search engines.
Title tags on your content help with targeting. Title tags show the main content of your web pages. For effectiveness, ensure that your keyword are well placed on the title tags for easier access and ranking on the search results.
Heading tags such as <h1>, show search engines the theme or heading of the content within the web pages. The following tags such as <h2> onwards, indicate sub topics within the pages of content.
The use of these tags creates order on your webpages. They help users and search engines find what they are looking for, ensuring proper optimization of your web pages.
5. Optimized Images
SEO websites describe the images in their content appropriately for search engines to easily identify and relate them to the content in the web pages.
By having well-optimized images, it will be easy for your web pages to appear at the top of search result pages via the images.
Well, optimized images are well described with alt text that enables search engines to identify them. They are compressed for easier downloads and have a clear image of their description.
Often images appear on the first page of search results, and consequently, every website owner should ensure that they optimize the images on their site.
At the creation of your website, develop a strategy for how you will use images in your content and web pages to help optimize your site. This will help you gain and attract more visitors to your website.
6. Off-Page Optimization
In addition to optimizing the features of your website, it’s important that you don’t forget off page optimization to rank your SEO website. Off-page optimization includes working on aspects external to your website that can help in gaining visitors and building credibility on the internet for easier recognition and ranking by search engines.
One of the main activities of off-page optimization is link building. Link building is the process of developing high quality links that lead people to your website. Google started as a search engine that relies on external links to establish and rank the relevance and usefulness of a website. Back then it was called PageRank, and links were the main driver of ranking on the search result pages.
There are numerous ways to build links to a website. They include blogging and guest blogging in other sites where you can leave links that lead to your website. Social media is also another way to build links to your website.
7. Social Media Optimization
At present, close to half of the world’s population is on a social media platform. Social media is a brilliant tool to use to attract as many people as possible to your website.
Through social media, you can attract and capture an audience that engages regularly with your content and shares it to their connections. This then pulls a large number of people to your website that you have filled with useful content.
TIn turn, this helps communicate to search engines that your website is useful to a large number of people, enabling you to gain in the search engine rankings quickly.
When developing your website, ensure it is well optimized for social media.
8. Mobile Responsiveness
An SEO website is highly mobile optimized and can be easily accessed through mobile devices. This should be considered in the design and as such lead to a website that is easy to use for desktop and mobile device users.
In fact, search engines are penalizing websites that are not mobile device friendly. Therefore, this is an optimization factor that cannot be ignored if you want your website to rank on search engine results pages.
9. Local Search Optimization
A Google study revealed that close to half of all internet searches are in search of local businesses or solutions. To effectively optimize for local searches, listing your website in the Google My Business Directory is highly effective.
To do this, you need to provide contact details, location details, and the services that you offer. Having your location details enables search engines to show your websites to all relevant searchers who could be within a few miles of your location and are in need of the services you provide.
If you have a physical business address, local optimization allows your business to have more walk in clients, as they are sure that yours is a credible business as it’s verified on Google.
What is Online SEO?
Online SEO refers to the activities and strategies performed on a website with specific tools that result in its improved rankings on search engine result pages. It is also known as on-page optimization.
Strategic SEO is achieved using the following:
1. Site Audit
A site audit involves looking at the structure and content of the website to identify ways that could be used to improve the website to gain higher rankings and thus more visitors.
A site audit will identify the areas of the website that need changing and those that do not. You can also identify the causes of why the website does not rank as high as it could and embark to make the identified changes.
2. Developing Title Tags
Title tags on your website help categorize and organize the content that you produce. Ensure that the content you create is filed under the correct title tags on your website.
Develop your title tags in accordance with the keywords identified in keyword research.
At this stage, also ensure that you have attractive meta-descriptions of your content. Since they are visible on the search result pages, engaging meta descriptions encourage visitors to visit your website.
3. Content Development
When it comes to websites, development of content is the number one thing that leads to high ranking. The content you produce on your website either attracts people to your website or pushes them away. That is why content is the number one method of getting a website to rank high in the search engine pages.
Create content that attracts visitors and helps optimize your website. First, ensure that you have the right keywords for what you want to rank on. For example, if you run a real estate website, ensure that you identify the words people often use to search for real estate services and create content around the identified keywords.
Develop relevant content that will attract visitors to your website. In addition, ensure that you create new content regularly so the search engines can identify your website as an active website, thus achieving higher rankings.
When producing content, ensure that it is categorized in the appropriate title tags of your website. Format your content headings and sub-headings accordingly for easier crawling and ranking by search engines, and also for your visitors.
4. Optimize Images
Optimize the images that you use on your website helps improve your sites SEO. In terms of search rankings, images often rank higher than any other form of content.
Describe your images appropriately using alt tags. This enables search engines crawling your website to identify your images as relevant to your content and rank them high on search results.
5. Internal Links
When developing content, ensure that you create links between the pages of your website. Ensure that the links are made on keywords relevant to your content and your website’s focus.
When visitors click on these links within your website, they spend more time on your website. This communicates to search engines that your website is relevant, thus earning higher rankings in Google.
6. Favorable URL
After you have created your content, place relevant keywords or content topics in your URL. This, coupled with your meta-description will not only attract visitors but also search engines to your site. In addition, it will help visitors identify your content topic quickly and click to your well-optimized site.
7. Create Responsive Websites
Having a mobile responsive website allows you to give a great user experience to visitors not only from desktop or laptops, but also to those who access your site via mobile devices.
Ensure that your site is optimized for mobile devices by making sure it loads as fast on mobile devices as on a laptop or desktop computer.
Mobile responsive websites often get high rankings from search engines. A large population of the world owns a mobile device, and a majority use it more often than computers to access the internet.
8. The speed of Your Website
Another way to improve your online SEO is to improve the loading speed of your website pages. When your website is fast, users tend to visit more pages and spend more time on your website.
Additionally, search engines provide higher rankings to websites that are fast and are easy to use.
Website SEO Checker
Website SEO checker refers to tools that are utilized to check and rate how well or poorly optimized a site is. There are numerous SEO checkers available. Like with everything on the internet, some are free to use while others are paid for products.
Website SEO checkers have a range of SEO capabilities and provide you, the website owner with a comprehensive report of the major anomalies they have detected on your website and methods in which you can fix them.
Website SEO checkers offer reports in the following categories.
1. Keyword Research and Analysis
Keywords are the basis of your content creation efforts. Without the appropriate keywords, you will never attract the correct audience to your website.
By creating regular and relevant content around a particular keyword, you are able to rank highly on search engine results and attract a large number of people to your website.
SEO checkers that help you research and analyze keywords provide you with important data on how users search for the services in your industry. They show which words and phrases are used most often to land on sites within your service and the amount of competition on the particular keywords.
Google Keyword Planner, Ubersuggest, and Ahrefs Keyword Planner are some of the most popular tools in this category.
2. Content Analysis
Once you’ve found the best keywords for your industry or service, is the content that you create helpful to your users? Website SEO checkers in this category, help you answer this question.
Checkers in this category help you identify how your content is doing in terms of attracting visitors to your website. They also help identify pages of content that could be obsolete or incomplete and could need an update. In addition, they help refresh your mind and provide new ideas around topics on your keywords that you can create content on.
Yoast WordPress plugin, Content King App and Buzzsumo are some website SEO checker tools in this category.
3. Technical SEO
Website SEO checkers falling in this category help you identify the technical issues that prevent your site from ranking on the search engine results pages. They help you with most of your on-site optimization for your website.
SEO site checkup, Google Analytics, and Screaming Frog are some of the tools in this category.
4. Rank Tracking
In this category, website SEO checkers help you track your website rankings. The website SEO checkers in this category help you identify how you are doing in the search results and which pages you can rank higher if more attention is given to their optimization.
In addition, they offer results of your marketing activities and how you can improve and attract more visitors to your site.
Google Search Console, SEO Monitor, and SEMrush are the most popular tools in this category.
5. Link Building
Website SEO checkers in this category help you repair all your broken links, whether inbound or outbound. In addition, they help you identify high-quality websites that will offer quality links when you link back to them for higher rankings.
Buzzstream, Ahrefs Site Explorer and Whitespark are some of the popular tools in this category.
6. Video SEO
There are website SEO checkers that help you rank your videos on search results and on YouTube.
Tube Buddy, VidiQ and Social Blade are some of the effective tools in this category.
7. Link Removal
Website SEO checker tools in this category help you to disavow links in your website that have caused you to be penalized by search engines with poor rankings.
Popular tools in this category are the Disavow tool and cognitive SEO.